ProCook announced partnership with DHL Supply Chain. 28th July 2026 DHL Supply Chain has been appointed by ProCook in a strategic logistics partnership that will support the kitchenware retailer's next phase of growth in the UK. The agreement marks the first time in ProCook's 30-year history that it has partnered with a top-tier third-party logistics provider. Under the partnership, DHL has assumed responsibility for operating ProCook's 167,000 sqft Distribution Centre in Gloucester, managing both retail and eCommerce fulfilment activities. The transition has been completed successfully, with operations transferring to DHL without disruption to customers or stores. By combining ProCook's retail expertise with DHL's supply chain capabilities, the partnership will support greater operational efficiency, flexibility and scalability as ProCook continues to grow its UK business. Over the coming months, ProCook and DHL will deliver a joint improvement programme focused on enhancing operational performance and future capacity. This will include the implementation of DHL's technology solutions, including a new Warehouse Management System, planned for deployment during the first half of 2027. The partnership is also built on a strong cultural alignment between the two organisations, with a shared focus on colleague engagement, responsible business practices and creating great places to work. Lee Tappenden, CEO at ProCook, said: "This partnership is an important milestone for ProCook. As we continue to grow, we wanted a logistics partner with the expertise, scale and capability to support our ambitions. DHL Supply Chain's experience across retail and e-commerce logistics will help us build a more efficient and scalable operation, while maintaining the high standards of service our customers expect." Spencer Conday, Managing Director, Retail and Ecommerce, DHL Supply Chain UK & Ireland, said: "We are delighted to partner with ProCook and support the next stage of its growth. The successful transition of the Gloucester operation is a testament to the close collaboration between our teams. We are particularly pleased to welcome ProCook's colleagues into DHL and look forward to supporting their development as part of our business. We look forward to helping ProCook deliver greater efficiency, flexibility and long-term growth."

ProCook posts record £85.5m revenue after attracting highest-ever number of new customers. ProCook has increased its annual revenue to a record £85.5 million with year-on-year growth of 23%. In the year to 29 March 2026, retail revenue climbed by 23.1% as the company benefited from 13 new store openings, which exceeded the planned range of five to ten. Ecommerce sales also recorded strong growth with a rise of 22.9% driven by both increased traffic and an uplift in average spend. On a like-for-like basis, total revenue increased by 11.8% year-on-year. ProCook posted a 39.6% increase in EBITDA to £12.5 million while growing pre-tax profit to £2.5 million from a previous £1.5 million as it attracted a record 918,000 new customers. Lee Tappenden, ProCook chief executive, said: "ProCook's unique proposition, as a category specialist offering high quality products at greater value due to its own-brand, direct-sourced business model, combined with excellent service, is clearly resonating with its customers. "We have driven excellent profitable, cash generative growth, significantly outperforming the market by expanding our store network, extending and refreshing our product range, and attracting more customers to our brand through lifestyle-led social campaigns." The company said it has made a strong start to the new financial year with first quarter revenue increasing by 21.5%, and said it remains confident of delivering on full year market expectations. Tappenden added: "With just a 1.9% share of our highly fragmented kitchenware market, we see many opportunities ahead and have clear plans in place to capture more share as we increase the awareness of our brand and continue to enhance the experience of shopping with us."

ProCook homeware and cookware store to open in High Wycombe. Another ProCook store opening at The Beacon, Eastbourne (Image: ProCook) A new homeware and cookware shop is set to open in High Wycombe. An Indeed advert has been spotted advertising a Store Manager role at a new ProCook location in Wycombe. A British kitchenware brand specialising in own-label cookware, knives, tableware, kitchen accessories and small electricals, Procook has more than 50 stores across the UK. In the job post, the company said: "Join ProCook as our new Store Manager - and lead the launch of our brand-new High Wycombe store. "Are you an inspiring leader with a passion for great food, great products, and exceptional customer experiences? "ProCook is looking for an experienced Store Manager to bring energy, expertise, and leadership to our newest store opening in High Wycombe. "This is an exciting opportunity to shape a brand-new team, build a positive culture from day one, and deliver the outstanding retail experience ProCook is known for." Founded over 20 years ago, it follows a direct-to-consumer model, designing products in-house and sourcing directly from manufacturers to keep prices below comparable brands. There is already a ProCook store in Buckinghamshire, located at Centre MK, Milton Keynes. The exact location planned for the High Wycombe store is currently unknown.