ProCook appoints new retail director. By Katie Roberts-Mason September 25, 2026 ProCook has appointed Ben Osborn as retail director, joining the business on 5 October 2026. Ben joins ProCook following 15 years at Dunelm where he held various senior roles across people and central operations. Most recently he was general manager for Dunelm Ireland. He previously led the UK people function and central operations, with responsibility for improving store formats and customer experience and simplifying store processes. In his new role, Ben will lead ProCook's growing retail operation, working with the wider leadership team to develop the store network and continue to deliver a strong experience for customers and colleagues. Lee Tappenden, ProCook ceo, said: "We are delighted to welcome Ben as Retail Director. Ben brings a wealth of highly relevant experience building strong customer and colleague-centric experiences. His appointment comes as we continue to accelerate momentum, expand our store network and make progress towards our mission of becoming the UK's no.1 kitchenware destination." Ben Osborn, ProCook retail director, added: "ProCook is a business I have always admired, with a clear focus on offering high-quality products at great value. I'm very much looking forward to working with Lee and the wider team to build on the strategic progress already made and continue to grow and develop ProCook's retail offering."

ProCook appoints Ben Osborn as retail director. The ProCook kitchenware brand has appointed Dunelm executive Ben Osborn as retail director. Due to join the business on 5 October, he will lead ProCook's retail operations, working with the wider leadership team to develop the store network and maintain a strong customer experience. Osborn has spent the last 15 years working with Dunelm, where he held a variety of senior roles across people and central operations. Most recently, he was general manager for Dunelm Ireland. Before that, he led the UK people function and central operations, where he worked to improve store formats and the customer experience, and also simplified store processes. Earlier in his career, Osborn held various operations roles at Focus DIY. August 4, 2026 Lee Tappenden, ProCook chief executive, said: "The Retail Bulletin is delighted to welcome Ben as retail director. Ben brings a wealth of highly relevant experience building strong customer and colleague-centric experiences. "His appointment comes as we continue to accelerate momentum, expand our store network and make progress towards our mission of becoming the UK's no.1 kitchenware destination."

When will ProCook open its High Wycombe Eden Centre shop? The shop will be based at the Eden Centre in High Wycombe (Image: ProCook) A leading kitchenware retailer is set to open a new store at Eden Shopping Centre in High Wycombe this week. ProCook, the UK-based B Corp-certified cookware and kitchenware brand, will officially open its doors on Friday, August 14, marking the company's 80th store nationwide. Located in Unit 21 at Eden Shopping Centre, the new shop will stock a wide range of products including cookware, tableware, kitchen gadgets and accessories designed for home cooks and keen entertainers. The retailer says the store has been designed to provide a hands-on shopping experience, with product displays allowing customers to explore the range while receiving advice from specialist staff. The opening represents another step in ProCook's continued expansion across the UK and brings the brand's products to shoppers in High Wycombe for the first time. Lee Tappenden, chief executive of ProCook, said: "We're delighted to be opening our latest new store at the Eden Centre and to finally bring the ProCook range to customers in High Wycombe. We look forward to welcoming the local community through our doors." Customers shopping at the store will also be able to take advantage of services including free home delivery on in-store purchases. The new High Wycombe branch will open at 10am on Friday and joins dozens of ProCook stores across the country as the retailer continues to grow its presence on the high street. More Stories