ProForce Pest Control

ProForce Pest Control

Provides residential and commercial pest control

Overview

ProForce Pest Control provides residential and commercial pest control across multiple states. They offer interior and exterior treatments targeting ants, roaches, spiders, crickets, wasps, plus termites, bed bugs, mosquitoes, and rodents, using customized all-season protection plans and eco-friendly, water-resistant, micro-encapsulated products that are safe for families and pets. They perform free inspections to tailor plans and back their service with a satisfaction guarantee: if pests return between visits, they provide additional service at no extra cost. The company differentiates itself through a regional expansion strategy focused on customer service and technology-enabled operations, and aims to grow its presence while offering integrated pest management for homes and businesses.

About ProForce Pest Control

Simplify's Rating
Why ProForce Pest Control is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Industrial & Manufacturing

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Orlando, Florida

Founded

2015

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Simplify's Take

What believers are saying

  • Proforce reported 558% three-year growth and over $23 million revenue in May 2026.
  • OutboundIQ partnership on February 20, 2026 targets lapsed customers and protects recurring revenue.
  • Seasonal technician hiring in Sarasota and Greenwood shows continued demand across local routes.

What critics are saying

  • BBB ratings sit near 1.27/5, with February 2026 complaints alleging scams and cancellation fees.
  • Indeed reviews describe pay disputes and layoffs, while management changed and offices consolidated.
  • If customer trust keeps eroding, door-to-door sales economics break and acquisition growth stalls.

What makes ProForce Pest Control unique

  • Proforce spans 13 branches across five states, including Atlanta and Fort Myers, by May 2026.
  • Its outbound-sales model and recurring-service contracts support repeat revenue, not one-off jobs.
  • Mark Shorr spoke at D2DCon 9 in January 2026, signaling elite door-to-door execution.

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Company News

PR Newswire
May 22nd, 2026
Proforce Pest Control ranks #56 in US after 558% growth and $23M revenue

Proforce Pest Control has been named #56 on the 2026 PCT Top 100 list, which ranks the largest pest control companies in the United States by annual revenue and operational performance. The company has achieved 558% growth over three years, surpassing $23 million in annual revenue. Proforce now operates 13 locations across the Southeast and Mid-Atlantic regions, serving more than 50,000 homeowners with residential and commercial pest protection services. Under CEO Mark Shorr's leadership, the company has expanded throughout Florida, Georgia, North Carolina, South Carolina and Virginia, recently launching new markets in Atlanta and Fort Myers. The PCT Top 100 list, published annually by Pest Control Technology Magazine, is considered one of the pest control industry's most respected benchmarks.

Proforce Pest Control
May 13th, 2026
Proforce named to PCT Top 100, CEO Mark Shorr reflects on a year of forward momentum.

Proforce named to PCT Top 100, CEO Mark Shorr reflects on a year of forward momentum. * Ian Gunn * Date: May 13, 2026 Pest Control Technology magazine just put Proforce on its 2026 Top 100 list at #56, and the cover story is worth a read if you have five minutes. Writer James Bigley II spent time with its team and laid out, in pretty plain terms, what the last three years have actually looked like from the inside. A few things stood out: Proforcepest has grown 558% over three years and crossed $23 million in revenue. Thirteen locations now, across Virginia, North Carolina, South Carolina, Georgia, and Florida. That level of growth doesn't happen by accident, and the PCT piece does a good job of tracing it back to where it started: a finance guy who looked at the pest control industry and saw something most people missed. That finance guy is its CEO. Proforce CEO Mark Shorr came up through investment management, earned his MBA at Wharton, built a consumer products company, sold it, then ran a consulting and advisory firm before landing in home services around 2020. He's not the typical pest control founder, and that shows up in how the company runs. The "three-legged stool" If you ask Shorr what makes the company work, you'll hear about the three-legged stool. Sales. Operations. Customer success. Each leg holds the same weight. If one wobbles, the whole thing tips. It sounds simple. It is simple. But it's also the kind of thing most growing companies forget the moment they start chasing a revenue target. The PCT article mentions how Mark likens its approach to "a science project guided by metrics and KPIs," and that's accurate, but the science only works because the people doing the work actually care about the customer experience on the other end. What that looks like for a customer. Here's the principle Mark hands every branch: if something is easy to fix, just fix it. Don't escalate it. Don't make the customer call back. Don't add it to a queue. Just handle it. In practice, that means the technicians showing up at your home are empowered to solve the small stuff on the spot. The office staff aren't reading from a script. The service plans are designed so that, ideally, you stop thinking about pests altogether. That's the goal. Successful pest control is invisible pest control. Growth without the squeeze. One detail in the PCT piece that doesn't always get talked about: its funding structure. Mr. Shorr secured backing from long-horizon investors after helping divest eight Southeast branches from Hawx Pest Control in 2024. The piece notes this lets Proforce prioritize long-term growth over the short-term margin squeeze that comes with most private equity ownership. Translation: Proforcepest is not trying to cut corners to hit a quarterly number. Proforcepest is trying to build something that's still standing in twenty years. Three pathways, one plan. Growth at Proforce runs along three tracks... * Expanding inside markets Proforcepest is already in. * Opening brand-new branches from scratch. * And selective acquisitions when the fit is right. The PCT article frames this as a hybrid model: startup speed with a mature-company structure, and that captures it about as well as anything. Atlanta and Fort Myers just came online, bringing Proforcepest to 13 branches total. More route density across the Southeast, and more communities getting a service that, frankly, hasn't had a lot of choice in the past. Advice from the top PCT closed the article asking Mark Shorr, Proforce CEO, what he'd tell other pest management entrepreneurs. He gave three things: Know your numbers. Deliver exceptional customer service. And lastly, build a culture on purpose, not by accident. That's the playbook. Not flashy. Not new. But the companies that actually run on it are rare, and Proforcepest is trying to be one of them. If you're in one of its service areas and want to see what the Proforce approach feels like, get in touch. Proforcepest'd rather show you than tell you. Table of contents. Get my free pest inspection. Terms Agreement *

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