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Proactive MD

Delivers value-based primary care with diagnostics

Overview

Proactive MD delivers value-based primary care through Advanced Primary Care and a suite of health-management products and services. It operates by integrating centralized clinical diagnostics, pathology services, and pharmacy strategies into a seamless care model that extends beyond traditional Health Center walls, serving patients, employers, and health plan partners nationwide. Its products work together to diagnose, manage, and support care needs within a coordinated system, creating a smoother patient experience and better outcomes. The company differentiates itself by combining primary care with comprehensive diagnostic and pharmaceutical strategy within a nationwide, access-focused network and strong partnerships, rather than relying on standalone clinics. Its goal is to expand access to high-quality, affordable care and to redefine the future of healthcare by enabling scalable, value-based care across diverse communities.

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About Proactive MD

Simplify's Rating
Why Proactive MD is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingHealthcare

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Greenville, SC

Founded

2016

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Simplify's take

What believers are saying

  • January 2026 Washington D.C. acquisitions expanded primary care, women’s health, and concierge access.
  • October 12, 2026 leadership expansion adds execution capacity for continued national growth.
  • September 2026 Connect launch strengthens retention by linking virtual visits, translation, and secure messaging.

What critics are saying

  • No disclosed financing terms since 2021 leaves capital intensity and dilution risk opaque.
  • Rapid acquisitions across 2026 increase integration failures, physician churn, and reimbursement complexity.
  • If employers shift to larger national vendors, Proactive MD’s fragmented platform loses deal flow.

What makes Proactive MD unique

  • Proactive MD owns primary care, pathology, pharmacies, 340B networks, and healthcare technology.
  • Proactive MD Connect, launched September 1, 2026, extends care navigation beyond clinics.
  • John Collier’s 2021 growth strategy spans employer-sponsored care across multiple acquired specialties and states.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Parental Leave
  • 401(k) Company Match
  • Paid Holidays
  • Paid Vacation

Company News

Upstate Business Journal
Nov 11th, 2026
On the move: marlee White.

On the move: marlee White. Marlee White was promoted to president of Proactive MD, a national leader in value-based care headquartered in Greenville. She will help guide the company's strategy and direction. White joined Proactive MD as an account manager in 2020. She is a graduate of Clemson University and the University of Georgia. She is also a certified health education specialist.

Upstate Business Journal
Nov 10th, 2026
On the move: troy Corley.

On the move: troy Corley. Troy Corley was promoted to chief growth officer of Proactive MD, a national leader in value-based care headquartered in Greenville. He will lead efforts to expand strategic partnerships and identify growth opportunities. Corley has been a part of the Proactive MD team since 2016. He is a graduate of the University of South Carolina.

Healthcare Industry Today
Sep 1st, 2026
Proactive MD launches Proactive MD Connect to create a more connected healthcare experience.

Proactive MD launches Proactive MD Connect to create a more connected healthcare experience. GREENVILLE, SC, UNITED STATES, September 1, 2026 / EINPresswire.com / - Proactive MD (R), a national leader in value-based care, announced the launch of Proactive MD Connect, a new healthcare technology brand designed to be the digital key to each patient's healthcare home. This technology extends the care experience beyond the walls of the Health Center, making it easier for patients to navigate and engage with care. Proactive MD Connect was built to help address the growing complexity and fragmentation of healthcare by integrating technology directly into Proactive MD's Advanced Primary Care model. Rather than simply adding another layer of technology, Proactive MD Connect brings together digital tools that support access, communication, care navigation, and clinical workflows while strengthening the trusted provider-patient relationship. "The best healthcare innovations are the ones that strengthen human connection," says Jeremy VanderKnyff, Chief Product Officer at Proactive MD. "Our model is built around creating a better care experience for our patients and giving care teams the space to practice patient-first care. Proactive MD Connect supports that by creating more opportunities for patients to connect with their care teams throughout their health journey." Proactive MD Connect includes a proprietary Patient Portal that gives patients a central place to engage with their care. Patients can schedule appointments, participate in virtual visits, access health information, communicate securely with their care team, and easily find trusted health education resources. Beyond these core features, it incorporates tools designed to address gaps across the healthcare experience, including chart-based messaging and real-time translation in multiple languages, as well as integrated care navigation features that expand on Proactive MD's Patient Advocacy model to help patients find the right specialist or facility at the right price anywhere in the country. For providers, Proactive MD Connect brings together relevant information, communications, and clinical workflows, helping providers spend less time navigating technology and more time focused on meaningful patient interactions. For employer partners, its flexible design allows organizations to customize elements of the experience to align with their workforce and broader care strategies. "As healthcare continues to evolve, technology is playing an increasingly important role in how patients access and experience care," says John Collier, Founder and CEO of Proactive MD. "Our job is to make sure technology moves healthcare forward without losing sight of what matters most: people. Proactive MD Connect allows us to extend our care model beyond the Health Center while continuing to prioritize the relationships, trust, and personalized care that define the Proactive MD experience." Proactive MD Connect represents the continued evolution of Proactive MD's approach to value-based care. As the brand continues to expand, Proactive MD will build on its capabilities to meet the changing needs of patients, providers, and employer partners and create new pathways to a more connected healthcare experience. About Proactive MD Proactive MD is a leading value-based care provider dedicated to transforming healthcare for patients, employers, and health plan partners through innovative, integrated solutions. By partnering with employers and health plans, Proactive MD goes beyond the limitations of traditional primary care and delivers accessible, affordable, and superior care to patients. Built upon strong provider-patient relationships, its integrated model also offers urgent care, specialty care, pharmacy services, and healthcare technology. Learn more about how Proactive MD is transforming healthcare at www.proactive.md. Proactive MD Connect: The Digital Key to Your Healthcare Home Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Healthcare Industry Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Associated Press
Jan 31st, 2026
Proactive MD acquires multiple primary care and women's health practices in Washington D.C.

Proactive MD, a US value-based care provider, has acquired multiple primary care, women's health and concierge practices in Washington DC, marking its latest expansion following recent growth in North Carolina, Colorado and Texas. The company has raised its total capital to $295 million since 2021. Founded in 2021, Proactive MD has expanded its offerings to include clinical diagnostics, pathology services, occupational health, virtual and urgent care, healthcare technology and pharmacy products. The company operates its own laboratories, pathology groups, pharmacies, 340B networks and healthcare technology platforms. Chief executive John Collier said the expansion would provide more people with accessible healthcare whilst reinforcing the company's commitment to patient care excellence. The integrated model serves patients, employers and health plan partners.

Associated Press
Jan 24th, 2026
Proactive MD acquires Colorado family medicine practices to expand value-based care network

Proactive MD, a national value-based care provider, has acquired family medicine, internal medicine and paediatrics practices in Colorado, expanding patient access in the state. The move follows recent growth initiatives in North Carolina, Virginia and Illinois. Founded in Boulder, Colorado, the company has pursued an aggressive growth strategy since 2021, broadening its offerings to include clinical diagnostics, pathology services, occupational health, virtual care and pharmacy products. Proactive MD is the only national primary care provider to own and operate its own laboratories, pathology groups, pharmacies, 340B networks and healthcare technology platforms. The expansion strengthens Proactive MD's ability to provide integrated healthcare solutions aimed at improving patient outcomes and reducing costs for employer-sponsored healthcare programmes.

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