Decrypt’s Art, Fashion, and Entertainment Hub. Discover SCENE"I really fucking hate generative AI," James Cuda, CEO of Procreate, declared in a video posted on X, marking a clear stance on what his app company thinks about Generative AI technology. His statement marks a stark departure from the AI-embracing stance of competitors in the space."I don't like what's happening in the industry, and I don't like what it's doing to artists," he continued, announcing that the popular Procreate app for iOS devices won't be jumping on the generative AI bandwagon.ADADThe company doubled down on its position with an official statement published on its website titled “AI is not our future.”"Generative AI is ripping the humanity out of things,” the statement reads. “Built on a foundation of theft, the technology is steering us toward a barren future.” The company said generative AI is a “moral threat” to human creativity and assured users it will not adopt the technology, it will not access their data, and it will not track their activity—addressing the main concerns that users of design software giant Adobe protested a controversial change in its terms of service earlier this year.Adobe faced a major backlash over its generative fill feature as users shared concerns about the company having access to their outputs to train AI models. Adobe came up with a clearer license weeks later, but it was difficult undo the damage caused by a PR disaster.First Adobe changed their Terms to give themselves a permanent license to any content you produce using their software. Then they pretended it was a misunderstanding

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreDisclaimer: VentureBeat uses generative AI to create selected article imagery and other assets.Designed by Australian firm Savage Interactive, the digital illustration app Procreate was launched in 2011 to embrace one new wave of tech change: tablet computing, specifically, the Apple iPad. But now its CEO James Cuda is vehemently rejecting another big technological shift: generative AI.“I really fucking hate generative AI,” Cuda said in a video released on the official Procreate account on the social network X last night. “I don’t like what’s happening in the industry and I don’t like what it’s doing to artists. We’re not going to be introducing any generative AI into our products.”Cuda further explained his stance: “Our products are always designed and developed with the idea that a human will be creating something…we believe we’re on the right path supporting human creativity.”In addition, Procreate posted a new webpage at Procreate.com/ai that further outlines its commitments to not using gen AI for its products and states:“Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future