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Prodege

Data-driven rewards platforms for market research

Overview

Prodege runs consumer-rewards platforms such as Swagbucks, MyPoints, InboxDollars, and Upromise, where users earn rewards for online activities like shopping and taking surveys. The company collects first‑party data from these engagements and sells insights to brands through its market research and analytics tools, offering access to a global panel of about 120 million members. It differentiates itself by combining a large, active rewards audience with data-driven analytics and mobile-first survey capabilities gained through acquisitions like Pollfish, BitBurst, and AdGate Media. Its goal is to connect brands with an engaged global audience and deliver actionable insights that improve marketing performance and foster loyalty.

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About Prodege

Simplify's Rating
Why Prodege is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise Software

Company Size

501-1,000

Company Stage

Series A

Total Funding

$60M

Headquarters

El Segundo, California

Founded

2005

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Simplify's Take

What believers are saying

  • Great Hill's September 2026 deal funds organic expansion and targeted acquisitions.
  • Prodege launched conversational AI in Pollfish and presents it with P&G in October 2026.
  • TMRE 2026 showcases AI-assisted DIY research, validating stronger enterprise demand.

What critics are saying

  • Great Hill's 2026 investment deepens PE pressure for growth before exit.
  • Prodege's 253-person workforce in 2026 leaves little room for product execution failures.
  • Swagbucks and survey panels face commoditization if Google, Criteo, or Reddit outspend them.

What makes Prodege unique

  • Swagbucks, MyPoints, and InboxDollars give Prodege direct access to 125 million users.
  • Prodege pairs first-party loyalty data with Pollfish and AI survey tools.
  • Todd Parsons joins October 1, 2026, bringing Criteo-grade commerce and AI expertise.

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Funding

Total Funding

$60M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$30M
$60M

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Paid Sick Leave

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

16%
Great Hill Partners
Sep 20th, 2026
Prodege Announces Major Investment from Great Hill Partners | News | Great Hill Partners

Prodege (“the Company”), a cutting-edge marketing and consumer insights platform, today announced that it has signed a definitive agreement to secure a major investment from Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies. Great Hill’s investment will be used to support the Company’s rapid organic expansion and targeted acquisition strategy. Financial terms of the transaction were not disclosed.

Yahoo Finance
Sep 17th, 2026
Prodege names Todd Parsons CEO as AI reshapes consumer-brand connections

Prodege has appointed Todd Parsons as chief executive officer, effective 1 October 2026. Parsons brings over 20 years of experience in consumer behaviour, commerce, data and technology. Most recently, he served as chief product officer and president of performance media at Criteo, where he led global product vision and helped advance the company's commerce, first-party data and AI capabilities. He was involved in an early partnership bringing Criteo's advertising to ChatGPT. Parsons previously held product leadership roles at SocialCode and OpenX, led product for Acxiom's marketing services business, and founded two venture-backed companies. Prodege operates a consumer marketing and insights platform powered by loyalty programmes, serving over 125 million people across its communities.

Prodege
Jun 4th, 2026
Beware of job scams using the Prodege name.

Beware of job scams using the Prodege name. Prodege, Llc has been made aware of scammers impersonating Prodege to target job seekers. These scams use its company name, logos, and even the names of real Prodege employees, but they do not come from Prodege, Llc. How to spot a scam: * The email comes from a domain that is not @prodege.com. A recent scam used "@prodege.us." All real Prodege emails end in @prodege.com, and legitimate communication comes only from an @prodege.comaddress or through its official careers portal. * You are offered a role without completing an interview process. Prodege, Llc conduct interviews over Zoom and in person. Prodege, Llc do not hire based on messaging or email alone. * You are sent a check to deposit, asked to buy your own equipment or software before starting, or asked to send money. * You are asked for sensitive personal information by email. What's true about its hiring process: * All open Prodege roles are posted on its official careers page (https://prodege.wd108.myworkdayjobs.com/Prodege_Careers) and its LinkedIn jobs page (https://www.linkedin.com/company/prod-g-llc/jobs/). If a role isn't listed in one of these two places, treat any offer for it as suspicious. * Prodege, Llc conduct interviews over Zoom or in person. * Prodege, Llc will never send you a check to deposit, ask you to purchase equipment up front, or request money during hiring. * Prodege, Llc will never ask for sensitive personal information over email. If you receive a suspicious message, do not respond, do not deposit any check, and do not share personal or financial information. You can report job scams to the FBI's Internet Crime Complaint Center at https://www.ic3.gov. Thank you for your interest in a career at Prodege. Please apply only through its official careers page and deal directly with Prodege. Notice to third-party recruiters and staffing agencies. Prodege does not accept unsolicited resumes from recruiting agencies, staffing firms, or third-party recruiters. Resumes submitted without a signed agreement in place will not create any obligation on the part of Prodege. Prodege, Llc will not owe a placement fee for any candidate submitted without a signed contract, and any such resume may be treated as a direct application at no cost to Prodege. All conversations about contracts, partnerships, or recruiting arrangements must go through the Prodege People team. Agencies should not contact hiring managers or other employees directly regarding placements.

National Mortgage Professional
Aug 12th, 2025
Some Buyers Bet the House

Truework, a platform that delivers verification reports, partnered with research firm Prodege to conduct a national, online survey of people who took the plunge and bought a home within the past 24 months - despite historic socioeconomic roadblocks, not the least of which were rising loan rates.

Book Launch Express
Oct 3rd, 2024
Prodege to Present Ground-Breaking Conversational AI Insights with Procter & Gamble and Innovative Market Research with Panera Bread on Oct 8 at The Market Research Event (TMRE) in Orlando, FLA

At 3:15pm ET, Prodege will join forces with P&G to present "Smart Conversations: How AI is Redefining Qualitative Research."

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