Propel Software, creator of the first product value management (PVM) platform that transforms how businesses create, sell, and service products, announces the launch of Product Spotlight, enabling Salesforce customers to grow sales and improve customer relationships with streamlined access to enriched product information.

SANTA CLARA, Calif.--(BUSINESS WIRE)--Propel Software, creator of the first product value management (PVM) platform, today announced its Spring ‘24 release, transforming how businesses create, sell, and service products. Its first new release of 2024 empowers companies to significantly speed time to revenue, surpass sustainability goals, and elevate product quality through enhanced collaboration and data integration. “Spring ‘24 continues to build on the promise that many siloed legacy solutions fail to provide,” said Eric Schrader, Chief Product Officer at Propel. “Our platform weaves a trusted product thread throughout the entire product lifecycle, engaging every stakeholder to address critical product success factors: how well it’s designed and made, how effectively it’s marketed and sold, and how efficiently it’s serviced and supported.”. Shorten Go-To-Market Cycles