New research from Propel Software reveals MCP adoption mapped to specific, immediate benefits manufacturing teams are ready to act on. September 15, 2026 Redwood City, CA - Sep 15, 2026 - Propel, creator of the first product value management (PVM) platform to transform how manufacturers develop, launch, and service products, today announced expanded research from its survey of 400 senior manufacturing professionals on how and where they see model context protocol (MCP)-connected AI delivering value across each department. The research, commissioned by Propel and conducted by Talker Research across high tech/electronics, industrial equipment, and medical device industries, found that conviction around MCP runs from directors to the boardroom. When asked what MCP is expected to deliver, the top three outcomes cited across respondents were: improved employee productivity (35%); faster decision-making (34%); and faster product development (31%). Anticipated MCP Benefits by Role The research also revealed how different roles expect different benefits from the same MCP-connected data thread to improve their workflows. Product management's top use cases center on a consolidated view that explicitly includes quality status alongside requirements, bills of materials, open changes, and ownership. The broader research confirms why quality connectivity matters here: when asked to rank the product lifecycle stages where connected AI would have the greatest impact, respondents placed quality management second, behind only product design and engineering. 69% of product management respondents also rated the ability to have an AI agent reach across PLM, CRM, ERP, and market data to surface product, customer, and competitive information in one place as extremely or somewhat valuable. IT respondents identified a different kind of value: simplifying the infrastructure required to scale AI. 95% rated the ability to securely connect approved AI tools to PLM and QMS, with access controls and audit logging, as extremely or somewhat valuable. 86% said the same about replacing point-to-point integrations with a single, standardized MCP interface, and 84% valued the ability to govern what AI can access and act on from one place. For IT teams being asked to enable use cases across an organization, a standardized integration layer is what makes that scale achievable without multiplying complexity. Marketing teams identified a use case that addresses a specific and recurring pain point when product specifications change late in a development cycle. 85% ranked AI assistance pulling engineering, quality, and product details together for launch materials as extremely or somewhat valuable. "This research shows many manufacturers have already identified what they want AI to do," said Ross Meyercord, CEO of Propel. "Organizations that start from a connected product, quality, and content foundation remove the first and most time-consuming obstacle of making their data usable for AI. Propel and Salesforce take care of the rest with a unified data structure and AI being an integral part of our platform." Propel will host a live webinar covering the research and its MCP capabilities on September 24 at 1pm EST. Registration details available at https://go.propelsoftware.com/mcp-webinar-sep-2026/. About Propel Software Propel helps product companies grow revenue and increase business value. Its product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as one of America's fastest growing private companies on the Inc. 5000, Propel is a 5x Deloitte Technology Fast 500 winner, and one of Fortune America's Most Innovative Companies. Built on Salesforce, Propel drives product success for hyper-growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech, and consumer goods industries. For more information, visit propelsoftware.com and follow PropelPLM, Inc. on LinkedIn.

Propel Software launches Manufacturing Hub providing seamless and standardized integration with 12 ERP platforms. Change Release Synchronization Eliminates Manual Handoffs, Reduces Rework, Keeps Engineering and Production in Lockstep Redwood City, CA - August 5, 2026 - Propel, creator of the first product value management (PVM) platform to transform how manufacturers develop, launch, and service products, today announced its Summer 2026 release highlighted by Manufacturing Hub. Propel Manufacturing Hub removes the disconnect between engineering and production by integrating PLM with multiple ERP platforms, creating a continuous product thread throughout the product lifecycle. More headlines. Articles. The handoff from engineering to production is still a problem for discrete manufacturers. Manual data re-entry, outdated bill of materials (BOMs), and fragile custom integrations drive up costs and slow production ramp-up. Manufacturing Hub directly addresses this by automatically sending affected items, BOMs, manufacturer parts, and supplier data to the ERP system the moment an engineering change order (ECO) is approved in Propel. In addition, Manufacturing Hub ensures every data transfer is securely logged, supporting audit requirements across regulated industries, with direct support for FDA 21 CFR Part 11 and ISO 9001 compliance requirements. This end-to-end traceability accelerates root cause analysis when issues arise, reduces disputes between engineering and operations, and supports accountability across the entire product thread. Manufacturing Hub meets manufacturers where they are, hosted on-premises or in the cloud. It supports teams with one or many ERP solutions, such as NetSuite, SAP, Oracle JD Edwards, Microsoft Dynamics, and others. "Manufacturers lose enormous amounts of time and money when engineering changes don't make it cleanly into production systems," said Eric Schrader, Chief Product Officer, Propel. "Manufacturing Hub removes that friction entirely. Our approach is to enable a truly bidirectional product thread where operational data like component costs, lead times, and supplier status flows from the ERP back into Propel to enrich the engineering record. Teams should be building great products, not managing integrations." Manufacturing Hub is powered by Razorleaf, Propel's technology partner for integrations, whose CLOVER platform also drives Propel Design Hub's connectivity to PDM systems. The Summer release extends that partnership from the design side of the product lifecycle into production, giving manufacturers a proven path from engineering to ERP. The Summer 2026 release is currently available. For more information, please visit: Propel Manufacturing Hub. About Propel Software Propel helps product companies grow revenue and increase business value. Its product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as one of America's fastest-growing private companies on the Inc. 5000, Propel is a 5x Deloitte Technology Fast 500 winner, and one of Fortune's America's Most Innovative Companies. Built on Salesforce, Propel drives product success for hyper-growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech, and consumer goods industries. For more information, visit propelsoftware.com and follow ManufacturingTomorrow on LinkedIn.