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Overview
Proper Cloth makes made-to-order dress shirts tailored to each customer’s exact measurements and style preferences. It operates through an online platform where buyers design shirts by choosing fabrics, styles, and custom sizing, and the shirts are produced to order with a guaranteed perfect fit and about a two-week delivery time. The company differentiates itself by focusing on luxury quality, personalized service, and a straightforward online experience that delivers precise fit and high customer satisfaction. Its goal is to provide consistently perfect-fitting shirts that encourage repeat purchases in the premium apparel market.
About Proper Cloth
Industries
Consumer Software
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
$150K
Headquarters
New York City, New York
Founded
2008
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Simplify's Take
What believers are saying
- Washington, D.C. showroom reportedly generated $140,000 in two weeks, beating projections.
- Proper Cloth plans two additional U.S. locations in 2026, signaling continued demand.
- Press coverage in 2026 and strong reviews support premium pricing and repeat purchases.
What critics are saying
- A bad fit or quality miss triggers remakes, refunds, and margin leakage quickly.
- Customer reviews in 2026 still cite stockouts, repetitive styling steps, and communication friction.
- If showroom expansion stalls, Proper Cloth loses its key advantage against cheaper online rivals.
What makes Proper Cloth unique
- Proper Cloth offers made-to-measure shirts with persistent fit data and remake support.
- Its 2026 showroom expansion into Washington, D.C. and Chicago strengthens high-touch customization.
- The brand sells both shirts and suits, spanning entry custom basics to premium tailoring.
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Funding
Total Funding
$150k
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Employee Discounts
Hybrid Work Options
401(k) Company Match
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 1%2 year growth
↑ 2%After two years of polling customers and engineering a feedback loop, Proper Cloth launched "Smart Sizes" in 2010.
Proper Cloth is Hiring for 9 Jobs on Simplify!
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About Proper Cloth
Industries
Consumer Software
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
$150K
Headquarters
New York City, New York
Founded
2008
Proper Cloth is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today