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Overview
Proper Cloth makes made-to-order dress shirts tailored to each customer’s exact measurements and style preferences. It operates through an online platform where buyers design shirts by choosing fabrics, styles, and custom sizing, and the shirts are produced to order with a guaranteed perfect fit and about a two-week delivery time. The company differentiates itself by focusing on luxury quality, personalized service, and a straightforward online experience that delivers precise fit and high customer satisfaction. Its goal is to provide consistently perfect-fitting shirts that encourage repeat purchases in the premium apparel market.
About Proper Cloth
Industries
Consumer Software
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
$150K
Headquarters
New York City, New York
Founded
2008
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Simplify's Take
What believers are saying
- Proper Cloth's August 2026 about page targets higher product quality and stronger branding.
- Fall ‘26 and Summer 2026 lookbooks show active merchandising and seasonal demand capture.
- June 2026 press from Esquire and the Wall Street Journal reinforces luxury menswear visibility.
What critics are saying
- Indochino and SuitSupply compress margins with broader assortment and heavier marketing.
- Showrooms in New York, Chicago, and Washington, D.C. raise fixed costs if traffic weakens.
- If AI sizing and fast-fashion tailoring improve, Proper Cloth's fit premium erodes quickly.
What makes Proper Cloth unique
- Proper Cloth combines online customization with Chicago and Washington, D.C. showrooms in 2026.
- Its Smart Sizes system, launched after 2010 customer polling, anchors fit personalization.
- The brand sells premium made-to-measure shirts with strong editorial credibility in 2026.
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Funding
Total Funding
$150k
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Employee Discounts
Hybrid Work Options
401(k) Company Match
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↑ 4%After two years of polling customers and engineering a feedback loop, Proper Cloth launched "Smart Sizes" in 2010.
Proper Cloth is Hiring for 8 Jobs on Simplify!
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About Proper Cloth
Industries
Consumer Software
Design
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
$150K
Headquarters
New York City, New York
Founded
2008
Proper Cloth is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today