Proxima

Proxima

AI-powered targeting for scalable social ads

About Proxima

Simplify's Rating
Why Proxima is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$12M

Headquarters

New York City, New York

Founded

2022

Overview

Proxima.ai provides AI-powered targeting for social media ads to help brands get better results from their paid campaigns on platforms like Facebook, Instagram, Snapchat, and TikTok. Its products use machine learning to automatically identify high-performing audience segments, optimize ad delivery, and continuously generate new audiences, all while protecting user privacy with anonymized data. The model includes subscription plans and performance-based pricing, aligning costs with the actual improvements in CPAs and return on ad spend (ROAS). Proxima addresses privacy changes (such as iOS 14) by offering automated targeting that expands reach without compromising data security or compliance. It differentiates itself through privacy-conscious automation, ongoing audience generation, and expert guidance to scale advertising efficiently across major social networks. The goal is to help brands scale their paid social campaigns profitably by reducing costs and increasing returns.

Simplify Jobs

Simplify's Take

What believers are saying

  • Achieved 400% revenue growth since May 2022 launch with 12,000 B2C connections.
  • Raised $12M Series A led by Mucker Capital in 2024 from top investors.
  • Clients like Obvi gain 31% higher ROAS and 26% lower CPAs using Proxima audiences.

What critics are saying

  • Meta's Advantage+ outperforms Proxima audiences, causing 60-80% client churn in 6-12 months.
  • Google Performance Max diverts budgets, slashing Proxima revenue in 12-18 months.
  • EcomiAI's free tier with 150M dataset steals clients in 3-6 months.

What makes Proxima unique

  • Proxima's Commerce Graph uses 80M+ anonymized shopper profiles for precise targeting.
  • AI Audiences outperform broad targeting by leveraging cross-store purchase behaviors.
  • Conversion Intelligence delivers buyer-specific creative briefs from 73M+ profiles.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$12M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Proxima
$15M
Canva
$30M
Kalshi

Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Parental Leave

Commuter Benefits

Health Savings Account/Flexible Spending Account

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

2%
PYMNTS
Aug 19th, 2024
Lvmh Founder Bernard Arnault’S Family Firm Invests In Ai Companies

Bernard Arnault, founder and CEO of luxury goods company LVMH and the fourth-richest person in the world, has reportedly made several investments in artificial intelligence (AI) companies. Arnault’s family office, Aglaé Ventures, has made five AI-related investments in 2024, CNBC reported Monday (Aug. 19), citing data provided to it exclusively by private wealth intelligence platform Fintrx. These investments include H, a French startup formerly known as Holistic AI; Lamini, a California-based startup focused on enterprise AI applications; Proxima, a New York-based AI-powered digital marketing company; Borderless AI, a Toronto-based human resource management platform; and Photoroom, a France-based AI image editor, according to the report

FinSMEs
Apr 2nd, 2024
Proxima AI Raises $12M in Series A Financing

Proxima AI raises $12M in Series A financing.

Deltavision Media
Apr 2nd, 2024
Proxima AI Raises $12 Million in Series A Financing

Proxima, a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and optimize full lifecycle marketing, today announces the closing of a $12 million Series A round led by Mucker Capital.

Business Wire
Apr 2nd, 2024
Proxima Ai Raises $12 Million In Series A Financing

NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and optimize full lifecycle marketing, today announces the closing of a $12 million Series A round led by Mucker Capital. Other investors in the round include Aglae Ventures (family office of LVMH founder), Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners and Connexa Capital. Since launching in May 2022, Proxima has achieved over 400% revenue growth and increased its proprietary network of B2C connections to over 12,000. This powerful network harnesses over 65 million unique, anonymized shopper profiles, blending these with advanced AI models. This synergy empowers clients to elevate their marketing performance by unlocking deep, actionable insights and superior targeting. Their suite of offerings enables businesses to scale paid media efficiently across advertising platforms including Meta and TikTok, improve retention and customer lifetime value with predictive intelligence, and gain tactical insights with network-powered industry benchmarks

AlleyWatch
Mar 4th, 2024
The AlleyWatch Startup Daily Funding Report: 4/3/2024

Proxima, a predictive data intelligence platform focused on growth for e-commerce brands, has raised $12M in Series A funding from investors that include Great Oaks Venture Capital, Mucker Capital, Aglae Ventures, Data Point Capital, Connexa Capital, Broadway Partners, and FirstLook Partners.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Proxima right now.

Find jobs on Simplify and start your career today

We update Proxima's jobs every few hours, so check again soon! Browse all jobs →