With PubNub's new Unreal and Unity SDKs, game developers can quickly add real-time player and community experiences to their PC, console, and mobile games.SAN FRANCISCO, Aug. 21, 2024 /PRNewswire/ -- PubNub , the leading platform for building, managing, and monetizing real-time apps, has announced the launch of three powerful new SDKs: the Unreal SDK , Unreal Chat SDK , and Unity Chat SDK. These releases will be available for preview at Gamescom 2024, 21-23 August in Cologne, Germany.Bringing the Power of PubNub to Unreal EnginePubNub's Unreal SDK is a game-changer for developers using the Unreal Engine, allowing them to easily create interactive real-time experiences that drive player engagement and retention. This SDK provides access to PubNub's robust real-time platform—a single solution providing all the building blocks for creating interactive features, as well as PubNub Illuminate, a real-time decisioning and analytics solution that lets product managers observe and affect game dynamics as they happen. Features include:In-game and lobby chatLeaderboards, scoring systems, and challengesFriend, party, guild, clan, and alliance listsMatchmakingMultiplayer syncIn-game auctionsPlayer tradingGame balancing and live, targeted experimentsTriggered game actions and promotionsElevating In-Game Communication with Chat SDKs for Unreal and UnityThe Unreal and Unity Chat SDKs simplify the creation of custom chat experiences by including built-in features that integrate seamlessly with a game's UI. The new SDKs also integrate with PubNub's BizOps Workspace which provides no-code tools to easily moderate and manage chat

PubNub Illuminate lets product owners observe and affect game dynamics like engagement, game balance, monetization, and more. From configuring game metrics to triggering game actions to seeing results, everything happens in real-time without burdening your dev team.SAN FRANCISCO, March 20, 2024 /PRNewswire/ -- PubNub, the leading platform for building, managing, and optimizing real-time apps, announced the launch of their newest product, PubNub Illuminate ("Illuminate"), at the 2024 Game Developers Conference.Illuminate gives product owners the ability to easily map the KPIs that are important to their game's success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can model their hypotheses through easy-to-use constructs like objects, metrics, and decisions, and see results in real-time, seamlessly improving gameplay and optimizing business objectives. Illuminate powers use cases such as:Real-time game balancing to achieve optimal player experienceLive experimentation for optimizing revenueReal-time engagement optimization with rewards and offersLive analysis of player progression and sentiments as signals of future engagement and retentionA Decade of Excellence in Real-Time TechnologyWith a 10+ year history of powering real-time games and apps at massive scale to clients like Embark, Pocket Games, Autodesk, and DAZN, PubNub is uniquely equipped to provide this powerful new product. "When it comes to increasing engagement and retention, the ability to run feature experiments on user and device segments is critical. But product owners are at the mercy of development schedules and engineering priorities that barely leave time to build, deploy, and measure a few user engagement tests a quarter," said Todd Greene, CEO and Founder at PubNub

Research Highlights Agility, Flexibility, and Real-Time Technology as Good Indicators of Future GrowthSAN FRANCISCO, July 18, 2023 /PRNewswire/ -- PubNub , the leading platform for building and operating real-time capabilities within apps, today announced the release of their Application Development & Real-Time Interactivity Benchmarking Report. Surveying over 600 App Development professionals, the study paints a clearer picture of the sometimes competing priorities and ever-evolving technological landscape faced by app development teams worldwide. The survey respondents come from various industries and are directly involved in app development or product management at their organizations.The report identifies several major takeaways for app development organizations, including:Real-time features like in-app chat and multi-user collaboration have become table stakes to remain competitive.Reliability, maintenance, and security are standout concerns–and areas of focus– for top app development teams.Nearly two-thirds of respondents find third-party vendors for real-time functionality preferable to building in-house.Ensuring an app's future success requires development teams to focus more on cybersecurity, real-time features, and AI/Machine advancement.More than a third of respondents plan to add AI to existing applications, while a quarter intend to develop new AI-related apps in the next 8-12 months.These findings reinforce that companies can build competitive and engaging apps that end users return to by addressing security concerns, leveraging third-party services effectively, and prioritizing user experience."We wanted insight into how app development teams view today's app landscape, where they're headed in the future, and how that relates to delivering the most useful, engaging apps that end users enjoy," said PubNub Co-Founder and CEO Todd Greene, "what we learned was that striking a balance between building in 'must have' functionality while maintaining reliability and security is a big concern."You can download a copy of the report here .About PubNubPubNub transforms how people live, work, and play in virtual environments. Our developer platform enables teams to build and operate real-time interactive apps for mobile, web, and IoT. PubNub powers all real-time use cases, including chat, live audience engagement, geolocation, multi-user collaboration, and more, used by thousands of apps and millions of people worldwide. Founded in 2010, over 2000 companies worldwide choose PubNub because of a comprehensive set of core building blocks to easily build amazing live experiences that are secure, scalable, and reliable