Pulley

Pulley

SaaS cap table and equity management

About Pulley

Simplify's Rating
Why Pulley is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Legal

Company Size

51-200

Company Stage

Series B

Total Funding

$50.1M

Headquarters

San Francisco, California

Founded

2019

Overview

Pulley offers a SaaS platform for cap table management designed for startups and founder-led companies. Users input cap table data, model equity scenarios, and manage ownership, option pools, vesting, investor relations, and compliance through a cloud app. It differentiates itself with a focus on entrepreneurs and early-stage teams, prioritizing a simple interface and outputs suitable for fundraising and governance. Its goal is to help founders start and grow companies by providing clear, accurate equity management and streamlined governance.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Pulley serves over 5,000 companies, including 70% of recent Y Combinator graduates.
  • Gunderson Dettmer partnership integrates cap tables for enhanced compliance.
  • $40 million Series B from Founders Fund fuels product expansion in 2024.

What critics are saying

  • Carta captures Pulley's 5,000 customers within 12-24 months via superior scale.
  • SEC fines Pulley for SAFE gaps post-2025 audits, halting issuance product.
  • Stripe mandates Founders Fund companies switch, undercutting Series B momentum.

What makes Pulley unique

  • Pulley offers on-platform electronic signatures, eliminating DocuSign dependency.
  • Pulley provides seven core services including cap table, 409A valuations, and SAFEs.
  • SAFE Workflows enable seamless SAFE creation, approval, and compliant issuance.

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Funding

Total Funding

$50.1M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
Pulley
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-5%

2 year growth

-1%
Pulley
Sep 27th, 2023
Introducing: SAFE Workflows

Today, Pulley is launching SAFE Workflows to replace this frustrating experience with a guided process that helps founders create, approve, and issue SAFEs seamlessly and compliantly.

GlobeNewswire
Aug 30th, 2023
Gunderson Dettmer Announces Cap Table Integration Partnership with VC-backed Pulley

Gunderson Dettmer announces Cap Table integration partnership with vc-backed Pulley.

Fintech World Post
Apr 4th, 2023
The Top Cap Table Management Vendors According to the FeaturedCustomers Spring 2023 Customer Success Report Rankings | Fintech World Post

Top Performers – Ledgy, Pulley, Shoobx, and Vestd were awarded “Top Performer” honors.

PR Newswire
Jul 13th, 2022
Pulley Raises $40 Million Series B Led by Founders Fund

/PRNewswire/ -- Pulley today announced a $40 million Series B led by Keith Rabois at Founders Fund. Existing investors, including Stripe and Elad Gil, also...

Business of Home
Jun 7th, 2022
Pulley receives financing of $4.4M in seed funding round

San Francisco–based startup Pulley has announced the completion of a $4.4 million seed funding round led by Susa Ventures, TechCrunch reports.

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