PulsePoint has expanded its Audience Manager to Google Search and Microsoft Bing, enabling healthcare marketers to target healthcare professionals with verified, NPI-level precision on search engines. The company's DirectMatch technology allows brands to identify and engage verified NPIs within Google and Bing Search as part of broader omnichannel campaigns. More than 94% of healthcare professionals use search engines to research pharmaceutical product information. Search is six times more likely to influence treatment decisions than AI-based tools, yet search engine-provided audiences lack NPI-level transparency and specialty precision. The expansion also provides Physician-Level Data reporting, offering granular NPI-level visibility into engagement down to keyword, ad group, specialty and timestamp. PulsePoint's platform now spans social, electronic health records, display, connected TV and audio channels.

PulsePoint expands HCP omnichannel targeting to Google Search and Microsoft Bing. July 30, 2026 July 30, 2026 /PRNewswire/ - PulsePoint, the leading technology company transforming healthcare marketing, today announced the expansion of Audience Manager to Google Search and Microsoft Bing. This announcement brings verified, NPI-level audience activation and measurement to the environments healthcare professionals (HCPs) actively research clinical information and enables marketers to seamlessly coordinate these buys with campaigns running across PulsePoint's broader omnichannel ecosystem. More than 94% of HCPs use a search engine to research pharmaceutical product information, and search is 6 times more likely to influence healthcare professionals' treatment decisions than GPT or other AI-based tools. Yet search engine-provided audiences lack NPI-level transparency, specialty precision, and the auditability that accountable HCP marketing demands. PulsePoint's Audience Manager and DirectMatch(TM) technology addresses those limitations by enabling brands to deterministically identify and engage verified NPIs directly within Google and Microsoft Bing Search, as part of a broader omnichannel approach spanning social, EHR, display, connected TV, and audio. "Search is one of the primary environments where healthcare professionals research treatment options, evaluate emerging therapies, and navigate clinical guidelines," said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint. "By extending our Audience Manager into Google Search and Microsoft Bing we're giving health marketers verified NPI reach in one of medicine's most used research environments and further expanding the omnichannel precision PulsePoint is known for." Audience Manager also provides Physician-Level Data (PLD) reporting, delivering granular NPI-level visibility into engagement down to keyword, ad group, specialty, and timestamp. For brands seeking a unified view beyond search campaign metrics, HCP365 extends that measurement across all search activity and the full media mix, enabling optimization decisions grounded in verified HCP engagement. The Audience Manager expansion marks a significant milestone in PulsePoint's ongoing build-out of its comprehensive HCP omnichannel platform - one where a brand's first-party data powers consistent, NPI-verified engagement from the moment an HCP searches for clinical information to every touchpoint that follows. As the HCP marketing landscape grows more complex and the pressure to demonstrate channel-level ROI intensifies, PulsePoint gives health marketers the infrastructure to engage with the right clinicians, on the right channels, confirm it, and act on those insights at scale. About PulsePoint PulsePoint, a division of Internet Brands, is an award-winning technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy to deliver unparalleled results to the clients Pulsepoint serve. For more information, visit pulsepoint.com.

PulsePoint, CMI Media Group launch HCP2DTC Influence. HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale. PulsePoint, the healthcare marketing platform, has announced the first agency activation of HCP2DTC Influence, its proprietary solution connecting healthcare provider intelligence to direct-to-consumer activation at scale. CMI Media Group is the inaugural agency partner, deploying the innovative solution across a leading oncology brand to bridge physician and patient marketing. Pharmaceutical marketers have long built a sophisticated first-party understanding of the healthcare professionals most critical to their brands. Yet that intelligence has historically stopped at the HCP campaign. HCP2DTC Influence eliminates that barrier by enabling brands to leverage their physician strategy to inform patient engagement and bring HCP and DTC marketing together in a way that has not previously been possible. "The disconnect between HCP and DTC programs has been one of pharma media's most persistent blind spots," said Andrew Stark, Chief Commercial Officer at PulsePoint. "CMI Media Group immediately recognised the opportunity to bridge that gap and became the first agency to activate HCP2DTC Influence. This is an important milestone as we continue expanding the solution with additional agency and pharmaceutical partners." "Strategic synergies between DTC and HCP are critical to campaign success and patient outcomes, and we're excited at PulsePoint delivering on this capability," said Justin Freid, Group President, Media, at CMI Media Group. "We're proud to be the first agency to bring HCP2DTC Influence to market and unlock this solution for our clients." This deployment marks the first agency commercial activation of HCP2DTC Influence and validates the solution's ability to drive measurable impact across both HCP and DTC audiences within a unified programmatic strategy. PulsePoint will continue expanding its suite of HCP2DTC Influence innovations with its clients and partners. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More