PulsePoint integrates with Reddit to expand HCP advertising. Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance. PulsePoint, the leading technology company transforming health marketing, today announced a significant expansion of its omnichannel capabilities through a new integration with Reddit. With this integration, healthcare marketers can activate PulsePoint's proprietary healthcare professional (HCP) audience segments directly on Reddit and seamlessly coordinate these buys with campaigns running across PulsePoint's broader omnichannel ecosystem. Industry research suggests that a substantial proportion of HCPs engage with social platforms to connect with peers, exchange points of view, discuss medical questions, and consume educational information. Through PulsePoint's Audience Manager capability, healthcare marketers can create dynamic, verified HCP target lists to reach and engage with their target audiences on Reddit, built around clinical intent, digital interests, and brand relevance. Reddit campaigns delivered through PulsePoint benefit from: * Self-serve activation within a high-engagement social channel used by a large and diverse number of U.S. healthcare professionals * Coordinated omnichannel orchestration using PulsePoint's interoperable audiences and data across Reddit and other social channels, programmatic display, EHR, DOOH, and more * NPI-level omnichannel campaign measurement delivering actionable insights on engaged HCPs across channel activations, including NPI, profession, and detailed site visit data such as day, time, and referral source * Audience intelligence optimised for outcomes, enabling social platforms to deliver stronger ROI "Healthcare professionals are increasingly turning to community platforms to explore clinical topics, evaluate new therapies, and engage in peer-to-peer discussion," said Ezra Suveyke, Chief Product Officer at PulsePoint. "With this expansion of our omnichannel ecosystem, we're giving brands the ability to engage HCPs on Reddit in a way that's responsive to HCPs' behaviour across other channels and their interactions with the brand." In Q4 2025, the number of daily active uniques (DAUq) on Reddit increased by 19% year over year, with views to health topics on Reddit growing over 61% year over year. Active medical communities such as r/medicine and other clinically focused subreddits attract medical professionals who use the platform to stay informed, share insights, seek advice, and debate emerging trends. For marketers looking to move beyond social metrics, PulsePoint's HCP365 solution provides granular, NPI-specific insights across channels, including site visits, search activity, and email engagement, delivering a more complete view of HCP behaviour and impact. The Martechvibe team works with a staff of in-house writers, and industry experts. View More

PulsePoint, a health marketing technology company, has integrated with Reddit to expand its omnichannel capabilities for healthcare professional (HCP) targeting. The integration allows healthcare marketers to activate PulsePoint's proprietary HCP audience segments directly on Reddit and coordinate campaigns across PulsePoint's broader ecosystem. The offering provides self-serve activation on Reddit, coordinated omnichannel orchestration across multiple channels including programmatic display and EHR, and NPI-level campaign measurement. PulsePoint can deliver granular insights on engaged HCPs, including profession details and site visit data. In 2025, Reddit's daily active users increased 19% year-over-year, with views to health topics growing over 61%. The platform hosts active medical communities where healthcare professionals share insights and discuss clinical topics.