Pure dating app reaches $220 million in revenue run rate. Dating app Pure has reached an annualised revenue run rate of $220 million, with US revenue more than doubling over the past year. The company reported $100 million in annual revenue earlier this year and expects to double its current revenue run rate in 2027. Pure operates a subscription model in which men and nonbinary users pay to initiate conversations, with prices starting at $13.99 per week, while women can access most features for free. The company reports a user base of 60% men and 40% women. Its platform focuses on anonymous interactions, with users posting personal advertisements describing their interests and preferences rather than relying on traditional swiping. The company recently redesigned its app and has introduced features including disappearing messages, screenshot restrictions and optional profile verification. Pure also tested AI-generated profile pictures and biographies but discontinued them after finding they did little to improve user interactions. Its approach to anonymity has faced scrutiny following a lawsuit filed in Texas in October involving allegations of sexual assault against a minor.

PURE v3.31.0 breaks subscriptions, fueling scam accusations in August 2026. PURE's version 3.31.0 update, released August 25, 2026, sparked a user backlash after introducing what appears to be a critical subscription bug. Users report paying for features that do not activate, amplifying existing frustrations with the app's aggressive paywall and perceived fake profiles. The update seems to have exacerbated existing paywall issues, leading to a broken subscription system and increased accusations of fake profiles, making the app unusable for many paying users. Key takeaways * 01PURE's v3.31.0 update coincided with a rating drop from 2.42 to 1.67 stars. * 02The primary user complaint is a new bug where paid subscriptions fail to activate after purchase. * 03The update's generic 'Bugs fixed' release note gave no warning of the payment system issues. * 04This payment failure has intensified long-standing user accusations of fake profiles and a 'scam' business model. * 05The app, which had over 489,000 downloads in the prior 30 days, relies on a subscription model that now appears broken for some users. * 06Prior to the problematic update, the publisher had announced a new safety feature, 'My Media Rules', on August 12. Update backlashlead. Online Classifieds AG's PURE dating app version 3.31.0, released August 25, 2026, has triggered a sharp negative reaction from users. The update coincides with a wave of complaints about a broken subscription system and has amplified accusations of fake profiles. Vague releaserelease summary. The official App Store release notes for version 3.31.0 were minimal, stating only," Bugs fixed, performance improved ." No new features were announced with this release. This update followed an August 12 announcement from the publisher about a new safety feature, 'My Media Rules,' which gives users control over media received in chats. However, this feature predates the v3.31.0 update that caused the user sentiment drop. Subscription failurebreaking changes. The most significant issue emerging after the update is a critical bug in the app's monetization system. Users report that paid subscriptions are not activating after purchase, effectively taking their money without providing the service. One 2-star reviewer on v3.31.0 stated, "I just bought the sub but it's not popping up anywhere so i feel like i got ripped off." This failure has rendered the app unusable for paying customers, as PURE's model requires payment for most interactions. The bug appears to be a technical regression, not a deliberate change, but its impact on the core user experience is severe. User receptionuser reception. The payment bug has inflamed pre-existing user skepticism about the app's value. Before the update, reviews frequently criticized the aggressive paywall. After v3.31.0, these complaints have escalated into accusations of the app being a "scam." A 1-star review on the new version reads," Don't trust this app. They make a lot money what appears to be fake profiles. I have paid for gift and it's instantly not accepted." This sentiment is echoed by another user who noted, "It can be all fake profiles to be honest." The failure to deliver paid services seems to have confirmed the worst fears of a user base already wary of the app's business model. Monetization at RiskMonetization. The PURE app operates on a subscription-first model, which is essential for its revenue. The app saw over 489,000 downloads in the 30 days before the update, indicating a substantial user base being funneled toward its paid tiers. [3] In-app purchase information lists plans including a weekly option at $13.49 and an annual subscription for $79.99. The failure of this system directly threatens the app's primary revenue stream and alienates the paying users central to its financial success. VerdictExpert verdict. The confluence of a critical payment bug and long-standing user grievances puts PURE at a precarious point. The immediate challenge for publisher Online Classifieds AG is to ship a hotfix for the subscription failure to prevent further alienation of its paying user base. Longer-term, this incident suggests the app's monetization strategy may be unsustainable without a stronger value proposition. The publisher will likely need to address both the technical faults and the persistent user concerns about profile authenticity to rebuild trust and justify its premium pricing. * [1] The update to version 3.31.0 was followed by a significant drop in user ratings and a rise in complaints about broken subscriptions. "The update, which official notes described only as "Bugs fixed, performance improved," coincided with a surge in user complaints about a broken subscription system, where paid features failed to activate after purchase." OfficialAppleapps.apple.com * [2] Following the v3.31.0 update, the app's average rating fell from 2.42 to 1.67 stars. "The release of version 3.31.0 of the PURE dating app on August 25, 2026, triggered a significant negative shift in user sentiment, causing the average App Store rating to plummet from 2.42 to 1.67 stars." mwm analyticsMWM Intelligencemwm.ai * [3] In the 30 days before the update, the PURE app had over 489,000 downloads on iOS in the US. "In the 30 days preceding the update, PURE had over 489,000 downloads on iOS in the United States." mwm analyticsMWM Intelligencemwm.ai 9 references App stores Community forums Maxime Doussin Maxime Doussin is the CTO of MWM, where he leads engineering, data infrastructure, and the mobile-app market-intelligence platform. He writes MWM's weekly app trend analysis, drawing on proprietary ranking data covering millions of iOS and Android apps across 150+ countries. This article is an independent editorial analysis. App names, trademarks, and brands mentioned are the property of their respective owners. Market data and rankings referenced are based on MWM's proprietary estimates. Believe this article infringes your intellectual property? File a dispute