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Overview
Purely Optimal makes premium health supplements for families, using carefully sourced, high-quality ingredients. Its products are dietary supplements designed to support daily health, energy, and well-being when taken as directed. The company emphasizes strict ingredient sourcing and quality control to ensure safety and consistency. Its goal is to help individuals and families live longer, healthier, and happier lives by providing reliable, trusted supplements for everyday wellness.
About Purely Optimal
Industries
Healthcare
Consumer Goods
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
2018
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Simplify's Take
What believers are saying
- Purely Optimal.com still lists active products and collections updated through March 2026.
- The brand retains visible consumer demand, including collagen, probiotics, and gut-health supplements.
- Smart for Life planned expansion using Purely Optimal's products through its FDA-certified facility.
What critics are saying
- Smart for Life received Nasdaq delisting notices in 2024 and later left Nasdaq.
- Audit delays and compliance failures threaten Purely Optimal's parent capital, inventory, and payroll.
- If Smart for Life cannot relist, Purely Optimal becomes a distressed asset, not a stable employer.
What makes Purely Optimal unique
- Purely Optimal sells 24 supplement SKUs across collagen, probiotics, keto, and brain support.
- Its Vancouver e-commerce brand targets North American consumers with direct-to-consumer supplement pricing.
- Smart for Life valued it at over $8 million annualized revenue and $1 million EBITDA.
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Benefits
Remote Work Options
Flexible Work Hours
Paid Vacation
Paid Holidays
Company News
Smart for Life, Inc. (Nasdaq: SMFL) announces the acquisition of Purely Optimal Nutrition, expecting over $8 million in annualized revenue and $1 million in Adjusted EBITDA. The acquisition aims to enhance product offerings, accelerate revenue growth, and establish Smart for Life as a major player in the Health & Wellness sector.
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About Purely Optimal
Industries
Healthcare
Consumer Goods
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
2018
There are no jobs for Purely Optimal right now.
Find jobs on Simplify and start your career today