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Overview
Purely Optimal makes premium health supplements for families, using carefully sourced, high-quality ingredients. Its products are dietary supplements designed to support daily health, energy, and well-being when taken as directed. The company emphasizes strict ingredient sourcing and quality control to ensure safety and consistency. Its goal is to help individuals and families live longer, healthier, and happier lives by providing reliable, trusted supplements for everyday wellness.
About Purely Optimal
Industries
Healthcare
Consumer Goods
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
2018
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Simplify's Take
What believers are saying
- Purely Optimal's website still showed active merchandising on March 15, 2026.
- Smart for Life said it was working with Purely Optimal management on sales restructuring.
- The product catalog includes recurring-consumption staples like magnesium, probiotics, and collagen.
What critics are saying
- SMFL disclosed Nasdaq delinquency on April 17, 2024, risking Purely Optimal's public platform.
- Smart for Life's restructuring cut operations and increased dependence on acquisition execution.
- If SMFL cannot fund closing, Purely Optimal remains stranded inside a distressed buyer.
What makes Purely Optimal unique
- Purely Optimal sells 20-sku nutraceutical bundles through purelyoptimal.com in North America.
- Smart for Life framed Purely Optimal as an eCommerce nutraceutical acquisition with $8 million revenue.
- The brand targets supplements across keto, collagen, probiotics, and magnesium niches.
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Benefits
Remote Work Options
Flexible Work Hours
Paid Vacation
Paid Holidays
Company News
Smart for Life, Inc. (Nasdaq: SMFL) announces the acquisition of Purely Optimal Nutrition, expecting over $8 million in annualized revenue and $1 million in Adjusted EBITDA. The acquisition aims to enhance product offerings, accelerate revenue growth, and establish Smart for Life as a major player in the Health & Wellness sector.
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About Purely Optimal
Industries
Healthcare
Consumer Goods
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
2018
Purely Optimal is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today