Purple

Purple

Indoor location services platform for venues

Overview

Purple provides indoor location services for physical venues, helping clients in retail, hospitality, and transportation understand and improve the visitor experience. It offers a platform with guest WiFi, digital wayfinding, and location analytics that track how visitors move, analyze behavior, and enable targeted communications. Venues pay a subscription to access these tools, which are designed to boost revenue, cut costs, and improve visitor safety and accessibility. In short, Purple helps venues manage spaces and engage customers through location-based data and messaging, differentiating itself by delivering an integrated suite of indoor location tools tailored to venue management and customer engagement.

About Purple

Simplify's Rating
Why Purple is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$30.1M

Headquarters

Oldham, United Kingdom

Founded

2012

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Simplify's Take

What believers are saying

  • Essex County Council signed Purple for 170 sites under a seven-year agreement.
  • Genting Casinos UK renewed Purple for two more years on September 21, 2026.
  • Purple hired Imani Butler and Jimmy Serrano in August 2026 for North American expansion.

What critics are saying

  • Netforge’s free tools commoditize Purple’s engineering workflow and weaken paid subscriptions.
  • Cisco Meraki, Aruba, Juniper Mist, and Cloud4Wi bundle analytics against Purple.
  • If renewals stall, Purple becomes a feature inside venue networks, not a standalone vendor.

What makes Purple unique

  • Purple operates in 89 countries across 80,000 venues, giving unmatched deployment scale.
  • Capture, Shield, and Engage bundle guest WiFi, filtering, and analytics for venues.
  • Gartner named Purple a Visionary for Indoor Location Services in 2026.

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Funding

Total Funding

$30.1M

Below

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Paid Vacation

Paid Holidays

Health Insurance

Life Insurance

Growth & Insights and Company News

Headcount

6 month growth

↓ -2%

1 year growth

↓ -2%

2 year growth

↓ -2%
GlobeNewswire
Sep 21st, 2026
Genting Casinos UK extends its partnership with Purple.

Genting Casinos UK extends its partnership with Purple. September 21, 2026 12:36 ET | Source: Purple Manchester, LANCS, Sept. 21, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has extended its partnership with Genting Casinos UK for a further two years, continuing to provide guest WiFi across Genting's multi-site casino estate. Genting operates a large casino estate across the UK, welcoming a substantial and regular flow of guests. The agreement keeps those guests connected with simple, secure WiFi while giving the Genting team a clearer understanding of how its venues are used. Extending an established account like Genting reflects the value of the long-term relationships that underpin Purple's work across the UK leisure sector. Jennifer Twine, Enterprise Growth Manager at Purple, said: "Continuing our partnership with Genting for a further two years is a real vote of confidence that Purple remains the right provider across their UK estate. Renewals like this are the foundation everything else is built on." Questions about how this could apply to your business? Contact Purple here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Sep 15th, 2026
Essex County Council selects Purple to connect 170 sites across the county.

Essex County Council selects Purple to connect 170 sites across the county. September 15, 2026 10:00 ET | Source: Purple Manchester, LANCS, Sept. 15, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by Essex County Council to provide connectivity across 170 venues, under a seven-year agreement delivered alongside partner MLL Telecom. Purple's Capture and Shield products will be deployed across the estate. The rollout gives residents and visitors free, secure WiFi across council sites right across Essex, supporting digital inclusion by helping remove some of the barriers that keep people from participating in an increasingly digital society. Purple's Shield adds content filtering for safe access, while the anonymised insight generated through the networks gives the council a clearer understanding of how its places are actually used. A seven-year term is about as strong a statement of confidence as a public sector customer can make, and the win adds to Purple's growing momentum across the public sector, following its place on the UK Government's G-Cloud 15 framework. Iain Fox, VP Growth, Public Sector at Purple, said: "A seven-year commitment across 170 sites is about as strong a statement of confidence as a public sector customer can make. It puts Purple at the heart of connectivity right across Essex, delivered alongside MLL Telecom. It's a landmark public sector win and a genuinely long-term partnership." To learn how Purple can help your organization, please speak to one of our team here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Sep 10th, 2026
Purple rolls out across the Tyne and Wear Metro.

Purple rolls out across the Tyne and Wear Metro. September 10, 2026 14:53 ET | Source: Purple Manchester, LANCS, Sept. 10, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by Nexus, the passenger transport operator for Tyne and Wear, to provide WiFi across 12 Metro stations and five Nexus offices, under a three-year agreement. The Metro network carries around 37 million passengers a year, putting Purple in front of a huge volume of travellers across the North East. For those passengers, it means a simple, reliable way to get online as they move through stations, whether they are planning a journey, checking travel updates or staying connected on the go. The agreement is a significant UK public transport win and adds to Purple's growing presence connecting travellers across stations, airports and transit operators, helping providers turn passenger connectivity into a better travel experience. Beth Hughes, Enterprise Growth Manager at Purple, said: "The Metro moves millions of people across Tyne and Wear every year, so being chosen to provide WiFi across its stations puts Purple in front of a huge number of travellers in the North East. This one has been a long time in the making, and I'm really pleased to see it come together." If you're interested in seeing how Purple can benefit your business, then contact Purple here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Aug 12th, 2026
Purple appoints Imani Butler as Growth Director, North America.

Purple appoints Imani Butler as Growth Director, North America. August 12, 2026 12:51 ET | Source: Purple Manchester, LANCS, Aug. 12, 2026 (GLOBE NEWSWIRE) - Purple, the leading global guest, staff and multi-tenant WiFi and analytics platform, today announced the appointment of Imani Butler as Growth Director, North America. In this role, Butler will build strategic partnerships and drive growth across North America, helping more organizations use their WiFi and data to improve customer experiences and grow their business. Imani Butler joins Purple as Growth Director, North America Butler brings more than 11 years of experience in enterprise sales, strategic partnerships, and business development, helping organizations use technology, data, and partnerships to improve customer experiences and drive measurable business growth. Throughout his career, he has worked alongside executive teams to build long-term partnerships, identify growth opportunities, and develop strategies that create meaningful value for both customers and the businesses they serve. His experience spans SaaS, AI, marketing technology, and data-driven solutions, where he has developed a consultative approach centered on listening first, understanding each organization's goals, and building relationships that extend well beyond the initial conversation. "I'm incredibly excited to be joining Purple at such an exciting stage of the company's growth. What attracted me most was the opportunity to help build something meaningful by developing strategic partnerships that create long-term value for both Purple and our customers. I'm looking forward to learning from an incredibly talented team, building strong relationships across North America, and helping more organizations discover how Purple can transform the way they engage with their customers." - Imani Butler, Growth Director, North America, Purple The appointment supports Purple's continued expansion across North America, as more organizations look to turn everyday connectivity into deeper customer insight, stronger engagement and new commercial value. To book a meeting with Imani, please click here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

Associated Press
Aug 10th, 2026
Purple hires Jimmy Serrano as growth director to expand sports and entertainment WiFi platform across North America

Purple, a global WiFi and analytics platform provider, has appointed Jimmy Serrano as Growth Director for Sports & Entertainment in North America. The newly created role will see Serrano lead the company's expansion in stadiums, arenas and entertainment venues across the region. Serrano brings over a decade of technology experience from companies including PMY Group, Extreme Networks and Mitel, having worked with major sports leagues and numerous teams. He also played professional baseball for 10 seasons, including with the Kansas City Royals. At Purple, Serrano will focus on helping venues transform fan WiFi connectivity into actionable data to enhance guest experiences and create new revenue opportunities. The appointment supports Purple's continued North American expansion in the sports and entertainment sector. Purple operates in 89 countries, serving nearly 500 million users across 80,000 venues.

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