P

Purple

Indoor location services platform for venues

Overview

Purple provides indoor location services for physical venues, helping clients in retail, hospitality, and transportation understand and improve the visitor experience. It offers a platform with guest WiFi, digital wayfinding, and location analytics that track how visitors move, analyze behavior, and enable targeted communications. Venues pay a subscription to access these tools, which are designed to boost revenue, cut costs, and improve visitor safety and accessibility. In short, Purple helps venues manage spaces and engage customers through location-based data and messaging, differentiating itself by delivering an integrated suite of indoor location tools tailored to venue management and customer engagement.

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About Purple

Simplify's Rating
Why Purple is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$30.1M

Headquarters

Oldham, United Kingdom

Founded

2012

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What believers are saying

  • October 2026 YVR makes Purple the North American transport flagship, opening more airport RFPs.
  • September 2026 G-Cloud 15 and FedRAMP access expands public-sector sales in 2027.
  • November 2026 King's Fund and October 2026 EMH validate renewals, privacy, and compliance positioning.

What critics are saying

  • Purple depends on long procurement cycles; the UBC, Essex, and YVR wins close slowly.
  • Revenue concentration risk is high if Genting, councils, or airports renegotiate in 2027.
  • Competitors like Cisco and Matrix Networks can bundle networking, squeezing Purple into feature pricing.

What makes Purple unique

  • Purple has 80,000 venues across 89 countries, giving unmatched deployment scale.
  • Purple Capture, Shield, Engage, and iPSK bundle connectivity, analytics, filtering, and monetization.
  • September 2026 deals with YVR, UBC, and Essex show repeatable public-infrastructure selling.

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Funding

Total Funding

$30.1M

Below

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Paid Holidays
  • Health Insurance
  • Life Insurance

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Ohsem.me
Nov 9th, 2026
Purple supports The King's Fund with guest WiFi at its London events venue.

Purple supports The King's Fund with guest WiFi at its London events venue. Manchester, LANCS, Nov. 09, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by The King's Fund to provide guest WiFi at its central London conference and events venue, using Purple Capture, under a one-year agreement. urple has been selected by health charity The King's Fund to provide guest WiFi with Purple Capture at its central London events venue. Founded in 1897, The King's Fund is one of the UK's longest-established health charities, working to improve health and care in England through research, policy analysis and leadership development. Its venue at 11-13 Cavendish Square in central London includes 20 event spaces, among them a 282-seat lecture theatre, hosting a busy annual programme of conferences for health and social care professionals. Purple Capture gives visitors to those events a simple, secure way to get online, while giving the venue team a clearer understanding of how their event spaces are used. For a venue welcoming hundreds of delegates across its annual conference programme, a straightforward connection experience is a small but meaningful part of how that visit goes. As a certified B Corp, Purple is committed to doing business that does some good along the way, so working with a charity dedicated to better health and care is exactly the kind of partnership it is proud to support. Steve Kirkbride, Senior Sales Director EMEA at Purple, said: "As a certified B Corp, we care about doing business that does some good along the way, so working with a charity dedicated to better health and care is exactly the kind of partnership we're proud of. I'm delighted to welcome The King's Fund on board with Purple Capture." See it in action for your business, book a conversation with Purple here. Press Inquiries

GlobeNewswire
Oct 19th, 2026
EMH Group modernises resident WiFi across its estate with Purple.

EMH Group modernises resident WiFi across its estate with Purple. October 19, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 19, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by EMH Group, one of the East Midlands' largest housing associations, to modernize WiFi across its estate, under a three-year agreement for Purple Capture and Shield, delivered alongside partner Digital Space. EMH Group set out to modernize guest WiFi right across its estate, with data capture and content filtering for residents and visitors alike. Purple Capture gives users a simple, secure way to get online, while Purple Shield adds content filtering to keep browsing safe. The deployment followed a full Data Protection Impact Assessment and a thorough approval process, reflecting the care taken around resident data, and a strong proof point for Purple's approach to privacy and compliance in the housing sector. Ian Rollinson, Partner Growth Director at Purple, said: "EMH Group wanted to modernize guest WiFi right across their estate, with proper data capture and content filtering for residents and visitors. We worked through a full DPIA to get there, and I'm really pleased to see it land. Thanks to Digital Space for delivering it with us." One conversation is usually enough to see if Purple's a fit, get in touch here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Oct 15th, 2026
Meydenbauer Center offers delegates premium paid WiFi with Purple.

Meydenbauer Center offers delegates premium paid WiFi with Purple. October 15, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 15, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by the Meydenbauer Center in Bellevue, Washington to provide paid WiFi, giving delegates the option to pay for premium connectivity during events, under a three-year agreement. Meydenbauer is a major convention and events venue in the Pacific Northwest, hosting a constant flow of conference and event visitors. The paid WiFi model means attendees can upgrade to premium connectivity when they need it, while the WiFi helps pay for itself. The agreement is delivered alongside Purple's US partner Matrix Networks, and adds to Purple's growing presence across convention and events venues in North America. Ian Rollinson, Partner Growth Director at Purple, said: "Meydenbauer welcomes a constant flow of conference and event visitors, so paid WiFi is a smart fit - delegates get premium connectivity when they need it, and the WiFi helps pay for itself. Great to deliver it alongside Matrix Networks." Purple's built for businesses that want more from their network, find out if that's you here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Oct 12th, 2026
University of New Brunswick rolls out Purple's iPSK across student residences.

University of New Brunswick rolls out Purple's iPSK across student residences. October 12, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 12, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by the University of New Brunswick (UNB) to provide its iPSK solution across student residences, under a five-year agreement delivered alongside partner Eastlink. Founded in 1785, UNB is the first English-language university in Canada, with campuses in Fredericton and Saint John. The rollout gives students living on campus a secure, personalized way to get online in their residences, delivered smoothly in partnership with Eastlink. The agreement is another strong proof point for Purple's student accommodation proposition in North America, an area where reliable, secure connectivity is increasingly central to the student experience. Michael Bainum, Senior Sales Director, North America at Purple, said: "Student accommodation is a natural fit for our iPSK solution, and the University of New Brunswick, one of Canada's oldest universities, is a great proof point. Delivering it with Eastlink made for a smooth rollout across their residences." Every business is different, so let's talk about what Purple could do for yours here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Oct 8th, 2026
Purple lands at Vancouver International Airport, one of North America's busiest hubs.

Purple lands at Vancouver International Airport, one of North America's busiest hubs. October 08, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 08, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by Vancouver International Airport (YVR) to provide guest WiFi for its passengers under a two-year agreement. One of the top 25 busiest airports in North America, YVR becomes the largest single-footfall venue in Purple's North American portfolio and a flagship for its transport business. For the millions of travelers who pass through YVR each year, the partnership means a fast, simple way to get online the moment they arrive, without reaching for expensive data roaming. Connectivity is available across the airport, so passengers can stay in touch, plan onward journeys and access the information they need from the moment they land to the moment they leave. The win adds to Purple's growing presence across transport hubs in North America, where airports and operators are increasingly looking to turn passenger connectivity into a better travel experience and a clearer understanding of how their spaces are used. Mike Bainum, Senior Sales Director, North America at Purple, said: "YVR is one of the busiest airports in North America, and it becomes one of our best examples in the region for how high-volume WiFi adoption can improve the passenger experience. It's a genuine flagship for our transport work, and I'm delighted to be helping such a major hub give travelers a simple, reliable way to get online the moment they arrive." Get in touch here and we'll show you exactly what Purple can do for your business. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

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