P

Purple

Indoor location services platform for venues

Overview

Purple provides indoor location services for physical venues, helping clients in retail, hospitality, and transportation understand and improve the visitor experience. It offers a platform with guest WiFi, digital wayfinding, and location analytics that track how visitors move, analyze behavior, and enable targeted communications. Venues pay a subscription to access these tools, which are designed to boost revenue, cut costs, and improve visitor safety and accessibility. In short, Purple helps venues manage spaces and engage customers through location-based data and messaging, differentiating itself by delivering an integrated suite of indoor location tools tailored to venue management and customer engagement.

Work here?Claim your company

About Purple

Simplify's Rating
Why Purple is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$30.1M

Headquarters

Oldham, United Kingdom

Founded

2012

Get referred to Purple

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • September 30, 2026 UBC chose Purple for a three-year campus WiFi rollout.
  • September 15, 2026 Essex County Council signed a seven-year deal across 170 sites.
  • September 10, 2026 Tyne and Wear Metro selected Purple for 12 stations and five offices.

What critics are saying

  • Netforge, launched July 28, 2026, commoditizes Purple’s engineering stack and weakens pricing.
  • Purple depends on Cisco, MLL Telecom, and other partners for major public-sector wins.
  • Cisco, Aruba, and Juniper can bundle connectivity analytics and displace Purple inside venues.

What makes Purple unique

  • Purple runs 80,000 venues across 89 countries, giving unmatched network density.
  • Purple’s Cisco-delivered integrations and OpenRoaming support shorten deployments for large venues.
  • Purple combines guest WiFi, captive portals, analytics, and wayfinding in one platform.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$30.1M

Below

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Hybrid Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Paid Holidays
  • Health Insurance
  • Life Insurance

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
GlobeNewswire
Oct 15th, 2026
Meydenbauer Center offers delegates premium paid WiFi with Purple.

Meydenbauer Center offers delegates premium paid WiFi with Purple. October 15, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 15, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by the Meydenbauer Center in Bellevue, Washington to provide paid WiFi, giving delegates the option to pay for premium connectivity during events, under a three-year agreement. Meydenbauer is a major convention and events venue in the Pacific Northwest, hosting a constant flow of conference and event visitors. The paid WiFi model means attendees can upgrade to premium connectivity when they need it, while the WiFi helps pay for itself. The agreement is delivered alongside Purple's US partner Matrix Networks, and adds to Purple's growing presence across convention and events venues in North America. Ian Rollinson, Partner Growth Director at Purple, said: "Meydenbauer welcomes a constant flow of conference and event visitors, so paid WiFi is a smart fit - delegates get premium connectivity when they need it, and the WiFi helps pay for itself. Great to deliver it alongside Matrix Networks." Purple's built for businesses that want more from their network, find out if that's you here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Oct 12th, 2026
University of New Brunswick rolls out Purple's iPSK across student residences.

University of New Brunswick rolls out Purple's iPSK across student residences. October 12, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 12, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by the University of New Brunswick (UNB) to provide its iPSK solution across student residences, under a five-year agreement delivered alongside partner Eastlink. Founded in 1785, UNB is the first English-language university in Canada, with campuses in Fredericton and Saint John. The rollout gives students living on campus a secure, personalized way to get online in their residences, delivered smoothly in partnership with Eastlink. The agreement is another strong proof point for Purple's student accommodation proposition in North America, an area where reliable, secure connectivity is increasingly central to the student experience. Michael Bainum, Senior Sales Director, North America at Purple, said: "Student accommodation is a natural fit for our iPSK solution, and the University of New Brunswick, one of Canada's oldest universities, is a great proof point. Delivering it with Eastlink made for a smooth rollout across their residences." Every business is different, so let's talk about what Purple could do for yours here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Oct 8th, 2026
Purple lands at Vancouver International Airport, one of North America's busiest hubs.

Purple lands at Vancouver International Airport, one of North America's busiest hubs. October 08, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 08, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by Vancouver International Airport (YVR) to provide guest WiFi for its passengers under a two-year agreement. One of the top 25 busiest airports in North America, YVR becomes the largest single-footfall venue in Purple's North American portfolio and a flagship for its transport business. For the millions of travelers who pass through YVR each year, the partnership means a fast, simple way to get online the moment they arrive, without reaching for expensive data roaming. Connectivity is available across the airport, so passengers can stay in touch, plan onward journeys and access the information they need from the moment they land to the moment they leave. The win adds to Purple's growing presence across transport hubs in North America, where airports and operators are increasingly looking to turn passenger connectivity into a better travel experience and a clearer understanding of how their spaces are used. Mike Bainum, Senior Sales Director, North America at Purple, said: "YVR is one of the busiest airports in North America, and it becomes one of our best examples in the region for how high-volume WiFi adoption can improve the passenger experience. It's a genuine flagship for our transport work, and I'm delighted to be helping such a major hub give travelers a simple, reliable way to get online the moment they arrive." Get in touch here and we'll show you exactly what Purple can do for your business. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

GlobeNewswire
Oct 5th, 2026
Murray State University signs five-year deal for Purple's PSK WiFi.

Murray State University signs five-year deal for Purple's PSK WiFi. October 05, 2026 10:00 ET | Source: Purple Manchester, LANCS, Oct. 05, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by Murray State University in Kentucky to provide its PSK WiFi solution under a five-year agreement. Murray State serves close to 10,000 students across its main campus and five regional campuses. The agreement gives students a secure, reliable way to get online across the university's campuses. With a significant program of construction and residential upgrades underway, there is real room for the deployment to grow alongside the university. A five-year commitment is a strong signal of confidence in the platform, and adds to Purple's growing presence across North American higher education. Michael Bainum, Senior Sales Director, North America at Purple, said: "A five-year commitment says a lot about Murray State's confidence in the platform. With campuses across Kentucky and a big program of upgrades underway, there's real room to grow with them, and I'm looking forward to supporting their students with reliable connectivity." Every business is different, so let's talk about what Purple could do for yours here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

Benzinga
Sep 30th, 2026
Purple partners with the University of British Columbia to power campus connectivity.

Purple partners with the University of British Columbia to power campus connectivity. Manchester, LANCS, Sept. 30, 2026 (GLOBE NEWSWIRE) - Purple, the global guest, staff and multi-tenant WiFi and analytics platform, has been selected by the University of British Columbia (UBC), one of Canada's leading research universities, to power WiFi across its campus under a three-year agreement, delivered alongside Cisco. The partnership gives students, staff and visitors a fast, secure and seamless way to get online across a large and busy campus community, and gives the university a clearer understanding of how its spaces are used. Delivered in close collaboration with Cisco, the deal is a strong example of what the partnership can achieve, with the two teams working together to move the project forward quickly and deliver exactly what UBC needed. It also marks a flagship higher-education win for Purple in North America. Michael Bainum, Senior Sales Director, North America at Purple, said: "The University of British Columbia is one of Canada's leading research universities, so it's a fantastic institution to be working with. Delivering it alongside Cisco meant we could move quickly and give the UBC team exactly what they needed - a great example of what the partnership can do." Ready to talk WiFi we'll take it from there, contact Purple here. About Purple Purple is the leading global connectivity platform that has built the world's largest public WiFi network. Their mission is to make WiFi a secure, seamless, and ever-present utility for everyone, everywhere. A global force with a presence in 89 countries, the platform is a powerful network that serves nearly 500 million users across 80,000 venues, with automatic, secure access to over 5 million hotspots through the Purple app. Press Inquiries

Recently Posted Jobs

Sign up to get curated job recommendations

Purple is Hiring for 3 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs