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PursueCare

Virtual addiction treatment platform with MAT

Overview

PursueCare provides telehealth addiction recovery and mental health services through a virtual clinic accessed via a mobile app. Its platform offers MAT, therapy and counseling, psychiatry, at-home lab testing, delivered by a multidisciplinary team, plus PursueCareRx, an in-house pharmacy for discreet home delivery. It differentiates itself with in-network partnerships across health systems, hospitals, employers, and plans, and by adding FDA-approved digital therapeutics reSET and reSET-O. The goal is to dismantle barriers to treatment by using technology to offer private, accessible, integrated care for underserved and remote communities.

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About PursueCare

Simplify's Rating
Why PursueCare is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareHealthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$31M

Headquarters

Middletown, CT

Founded

2019

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Simplify's take

What believers are saying

  • XRHealth’s acquisition expands distribution across smartphones, smartwatches, and VR support groups.
  • PursueCare’s partner model with emergency departments and health systems drives lower-friction patient acquisition.
  • PursueCareRx and FDA-authorized therapeutics strengthen outcomes tracking and reimbursement conversations.

What critics are saying

  • XRHealth bought PursueCare on November 9, 2026, ending its independence and brand control.
  • Payer and partner concentration remains severe; losing Medicaid or hospital contracts would crush growth.
  • Digital therapeutics integration is fragile; if XRHealth deprioritizes RESET, PursueCare loses its moat.

What makes PursueCare unique

  • PursueCare combines addiction telehealth, psychiatry, counseling, and pharmacy delivery in one workflow.
  • Its FDA-authorized RESET and RESET-O digital therapeutics add app-based CBT and contingency management.
  • It serves Medicaid and Medicare patients across six states, including CT, KY, ME, NH, OH, and WV.

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Funding

Total Funding

$31M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Remote Work Options
  • Paid Vacation

Growth & Insights and Company News

6 month growth

1%

1 year growth

-1%

2 year growth

1%
PR Newswire
Nov 9th, 2026
XRHealth acquires PursueCare to expand virtual addiction treatment

XRHealth has acquired PursueCare, a virtual provider of addiction treatment, the Boston-based company announced on November 9, 2026. No financial terms were disclosed. The deal includes PursueCare's telehealth clinical services and its two FDA-authorised prescription digital therapeutics, RESET and RESET-O. They deliver cognitive behavioural therapy through a smartphone. PursueCare treats alcohol, opioid, cannabis, kratom and 7-OH addiction, along with co-occurring mental health conditions. Patients can reach clinicians through a phone app, cutting wait times and travel. XRHealth says the deal advances its aim of connected care across AR and VR glasses, smartphones, and smartwatches. PursueCare patients will also gain access to XRHealth's virtual reality support groups. "Substance use disorders require care that is personalized, continuous, and accessible," said Eran Orr, XRHealth's chief executive officer.

PursueCare
Sep 30th, 2025
PursueCare Welcomes Linda Kniebel, Our New Head of Enterprise Partnerships

PursueCare LLC is excited to announce that Linda Kniebel has joined PursueCare as its new Head of Enterprise Partnerships.

PursueCare
Apr 23rd, 2025
PursueCare to Spotlight Next-Gen Digital Therapeutics at the 56th American Society of Addiction Medicine (ASAM) Conference in Denver April 24-27

PursueCare to spotlight next-gen digital therapeutics at the 56th American Society of Addiction Medicine (ASAM) Conference in Denver April 24-27.

PursueCare
Oct 22nd, 2024
PursueCare Recognized as "Rising Star" in Mental and Behavioral Health at the Digital Health Hub Awards, Presented @HLTH Conference 2024

PursueCare recently introduced RESET(R) and RESET-O(R), the only FDA-authorized digital therapeutics for substance use disorder (SUD) and opioid use disorder (OUD).

PursueCare
Sep 3rd, 2024
PursueCare Recognized As Quarterfinalist in Health Hub Digital Health Awards

PursueCare is proud to announce that PursueCare LLC has been recognized as a quarterfinalist in the Health Hub Awards, Mental and Behavioral Health Rising Stars category:

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