Simplify's take
What believers are saying
- April 2026 benchmarks showed CTR up 42.1% and ROAS up 56.5% year over year.
- June 2026 events with Outer Signal show QRY winning measurement-led enterprise demand.
- October 2026 content rollout added incrementality, MMM, and geo-lift expertise for higher-value clients.
What critics are saying
- A full-service agency faces brutal commoditization from in-house teams and holding-company rivals.
- If Athena underperforms, QRY loses its measurement wedge and becomes a replaceable media buyer.
- Client concentration can trigger revenue shocks within one quarter when a few accounts churn.
What makes QRY unique
- QRY’s proprietary Athena platform links paid media benchmarks to client portfolio outcomes.
- Its Impact Methodology ties upper-funnel spend to lower-funnel revenue signals.
- QRY publishes monthly benchmarks across ecommerce, retail, CPG, pharma, and financial services.
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