Simplify's Take
What believers are saying
- QRY's July 2026 benchmarks show CPA down 8.2% month over month.
- Its events and blog cadence through September 2026 signals active demand generation.
- Client examples like Peak Design, Delsey, and Zadig&Voltaire broaden credibility with consumer brands.
What critics are saying
- ROAS fell 27.9% year over year by July 2026, weakening QRY's core pitch.
- As a 11-50 employee agency, one major client loss can crush revenue within months.
- QRY lacks diversified IP; a pricing squeeze from major platforms can commoditize services fast.
What makes QRY unique
- QRY sells brand and performance as one system, anchored by its Impact Methodology.
- Its public monthly benchmarks create unusual transparency across CPM, CTR, ROAS, and CPA.
- Peak Design case studies show incrementality testing, including 7.5x revenue and foot-traffic lift.
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