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Overview
QUI Tequila produces Luxury Extra-Añejo Cristalino sipping tequila in small batches in Jalisco, Mexico. Each batch is aged for three and a half years in hand-selected American whiskey and French Bordeaux barrels, which yields the rare extra-añejo designation and flavors like hazelnut, vanilla, and butterscotch. After aging, the tequila is filtered and redistilled to create an exceptionally smooth finish, marketed as the world’s first platinum extra-añejo tequila. The product stands out from competitors through its long maturation, premium wood finishes, and a cristalino filtration that preserves complexity while yielding clarity. The company aims to offer a high-end, luxury tequila experience that has earned recognition, including a Gold Medal in the Spirits of the Americas Competition and accolades from the Wall Street Journal as one of the best bottles to buy now.
About QUI Tequila
Industries
Food & Agriculture
Consumer Goods
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2011
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Simplify's Take
What believers are saying
- QUI's 2025 Nobu Rare sold out in 50, 1,650, and 300-unit drops.
- Tequila demand still grew 0.5% in 2025, reaching nearly 32 million cases.
- July 24, 2026 became Mexico's National Tequila Day, boosting brand-marketing moments.
What critics are saying
- Tequila supply gluts in 2026 pressure pricing, inventory turns, and distributor discipline.
- QUI lacks visible scale; no recent funding, hiring, or operational expansion surfaced.
- Premium novelty is fragile; collector demand can evaporate if secondary buzz fades.
What makes QUI Tequila unique
- QUI Tequila sells only ultra-aged extra añejo, not blanco or reposado.
- The brand leans on art-house collaborations with Nobu Matsuhisa and KAWS.
- Its 25-year-aged Nobu Rare signals luxury positioning few tequila brands match.
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QUI Tequila is Hiring for 37 Jobs on Simplify!
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About QUI Tequila
Industries
Food & Agriculture
Consumer Goods
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2011
QUI Tequila is Hiring for 37 Jobs on Simplify!
Find jobs on Simplify and start your career today