Qiddiya Investment

Qiddiya Investment

Develops entertainment, sports, culture complex

Overview

Qiddiya is a large-scale destination in Saudi Arabia for entertainment, sports, and culture, offering rides, venues, live performances, and cultural experiences for locals and international visitors. It builds and operates a network of attractions and experiences, earning revenue from ticket sales, sponsorships, partnerships, venue leases, and investments to create a year-round ecosystem. It stands apart by being tied to Saudi Arabia’s Vision 2030 as a government-backed initiative targeting a large domestic market while attracting international travelers, with a focus on economic diversification and job creation. Its goal is to diversify the economy, create thousands of jobs, improve the quality of life for residents and visitors, and foster creativity and leisure as everyday well-being.

Significant Headcount Growth

About Qiddiya Investment

Simplify's Rating
Why Qiddiya Investment is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Government & Public Sector

Real Estate

Entertainment

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Riyadh, Saudi Arabia

Founded

2018

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Simplify's Take

What believers are saying

  • Qiddiya awarded SR4.3 billion racecourse construction in July 2026, proving capital deployment.
  • QIC signed France MoU on August 24, 2026, expanding monetization beyond Saudi Arabia.
  • ATP Masters 1000 plans for Qiddiya City in 2028 validate sports-led demand and global relevance.

What critics are saying

  • Qiddiya City still depends on late-stage buildout; Dragon Ball Z back-of-house bids closed September 13, 2026.
  • MEED reported June 2026 contractors still prequalified for arenas and transport, signaling execution slippage.
  • If Qiddiya misses 2030 delivery milestones, PIF can reprioritize capital toward higher-return giga-projects.

What makes Qiddiya Investment unique

  • PIF-owned Qiddiya bundles theme parks, sports, hotels, and culture into one destination.
  • Six Flags Qiddiya City opened December 31, 2025; Aquarabia soft-launched March 20, 2026.
  • QIC secured Cleveland Clinic advisory work and upsource guest support, strengthening operational depth.

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Benefits

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

↑ 32%

1 year growth

↑ 32%

2 year growth

↑ 54%
GCC Business News
Sep 8th, 2026
QIC, upsource sign deal for Qiddiya City guest support center.

QIC, upsource sign deal for Qiddiya City guest support center. Tue, 8 Sep, 2026 By Anjali Nair S.H, Sr. Desk Reporter * Follow author on Qiddiya Investment Company (QIC) has signed an agreement with upsource by solutions to establish and operate a unified guest support center serving Qiddiya City. The center will provide a central platform for managing guest interactions, supporting visitors before their journey, and throughout their experience at Qiddiya City. Under the agreement, upsource, a business process outsourcing (BPO) and customer experience company, will operate the center and provide comprehensive guest support services. You may like. It will bring communication channels together and provide guests with easier access to information and services. The center will handle guest enquiries and requests through an integrated support model, helping improve response times and the efficiency of services provided. Support across Qiddiya City. The operating model combines upsource's BPO and customer experience expertise with technology to coordinate guest services and respond to inquiries more efficiently. The center will support Qiddiya City's entertainment destinations, including Six Flags Qiddiya City and Aquarabia, the water theme park, as well as future destinations. It will serve as a central contact point for guests seeking information and assistance, covering interactions before their visit and during their experience at the city's destinations. The model is designed to accommodate the expansion of Qiddiya City as new destinations and services are added. QIC and upsource stated that the partnership reflects their focus on developing operating models that can support the city's expanding range of destinations and services while maintaining coordinated guest support. The agreement also contributes to the development of Saudi Arabia's entertainment and tourism sectors in line with the objectives of Saudi Vision 2030.

Al-Yamamah Press Establishment
Sep 6th, 2026
Riyadh Daily

Riyadh daily. Qiddiya Investment Company, Cleveland Clinic establish advisory collaboration to advance Sports Medicine and Performance in Saudi Arabia. Qiddiya Investment Company and Cleveland Clinic have formalized a strategic advisory collaboration to support the design, development, and operational planning of world-class Sports Medicine and Performance Centers in the Kingdom of Saudi Arabia. As part of the collaboration, Cleveland Clinic will provide advisory services to support the development of best-in-class sports medicine and performance facilities, beginning in Riyadh and extending to the planned Sports Medicine Center of Excellence in Qiddiya City. Managing Director of Qiddiya Investment Company Abdullah Aldawood said: "Together, we are developing a cutting-edge sports medicine and performance ecosystem, one that supports athletes at every level, advances health, wellness and human performance, and reinforces Qiddiya's position as a global City for Play, in full alignment with Saudi Arabia's Vision 2030." Executive Vice President and President of International and Emerging Markets at Cleveland Clinic Tommaso Falcone said: "By sharing our expertise, we aim to help build advanced care models that enhance athlete performance and longevity and elevate standards of care across the region."

Turk Business News
Aug 25th, 2026
Saudi Arabia's Qiddiya expands globally with landmark €6 billion French theme park deal.

Saudi Arabia's Qiddiya expands globally with landmark €6 billion French theme park deal. The Qiddiya Investment Company, an owned subsidiary of the Public Investment Fund of Saudi Arabia, has entered into a historic memorandum of understanding with the French Government for the development of a revolutionary entertainment centre that will cost $7 billion ($6 billion). The memorandum of understanding is a moment for Saudi Arabia's efforts in economic diversification as envisaged in Vision 2030. In contrast to developing its own major entertainment venues in Saudi Arabia, Saudi Arabia has started exporting its entertainment ideas around the world. With QIC establishing itself as a powerful international brand in sports, culture, and lifestyle entertainment industries, the export of venue designs and destination management has become an essential part of its international strategy. Formalised on Monday, August 24, the agreement was concluded alongside 20 other economic pacts during Crown Prince Mohammed bin Salman's official state visit to France. French President Emmanuel Macron hailed the project on social media as an "unprecedented announcement" that will establish a prominent international tourism hub in Europe. Initial plans for the development, located in Cergy-Pontoise, roughly 30 kilometres northwest of Paris, encompass up to three distinct theme parks - including a planned manga-themed attraction - integrated alongside hospitality, commercial dining, residential spaces, and sports infrastructure. Projected to generate approximately 22,000 direct local jobs, the collaborative venture aligns Saudi destination-building expertise with French urban planning, culture, and transport capabilities. Under the terms of the memorandum signed by Abdullah Al-Dawood, Director General of Qiddiya, and Roland Lescure, French Minister for Economy and Finance, joint working groups will evaluate overall project parameters, establish development models, and determine operational feasibility over the coming months. The European venture directly leverages technical operational capabilities cultivated at QIC's flagship project, Qiddiya City. Located outside Riyadh, the master-planned mega-destination serves as the company's foundational hub for gaming, motorsport, culture, and sports assets. By extending its domestic portfolio into overseas markets, QIC aims to build a broader international footprint while driving long-term value, cross-border investments, and technical knowledge-sharing between the Saudi and French entertainment sectors. content writer | + posts I am passionate about reporting on current affairs, public policy, technology, and social issues. The main focus is on delivering well-researched, accurate, and reader-friendly stories that simplify complex topics. Through my writing,, the aim is to provide credible information. Samridhi Puri I am passionate about reporting on current affairs, public policy, technology, and social issues. The main focus is on delivering well-researched, accurate, and reader-friendly stories that simplify complex topics. Through my writing,, the aim is to provide credible information.

Eye of Riyadh
Aug 25th, 2026
Qiddiya signs €6B deal to develop 3 entertainment cities in France.

Qiddiya signs €6B deal to develop 3 entertainment cities in France. Saudi Arabia's Qiddiya Investment Co. signed an agreement to develop three entertainment cities in France, with investments estimated at around €6 billion (approximately SAR 26 billion). The deal signing came on the sidelines of the Saudi Crown Prince's visit to France. The entertainment cities will be developed in the Cergy-Pontoise area of France and are expected to create 22,000 jobs. Qiddiya will lead the implementation of the project, which will also include accommodation and dining facilities, as well as residential units, particularly for young professionals and students. In a post on X, French President Emmanuel Macron said France and Saudi Arabia were announcing an unprecedented project, noting that the three entertainment cities would turn the area into a new global destination.

Pula Play
Aug 25th, 2026
France, Saudi Arabia agree on $7bn theme park project near Paris

France, Saudi Arabia agree on $7bn theme park project near Paris. France, Saudi Arabia agree on $7bn theme park project near Paris The theme park project is among a raft of deals spanning energy, defence, AI and tourism signed during Saudi Crown Prince Mohammed bin Salman's visit to Paris. France and Saudi Arabia have announced plans for a six-billion-euro ($7bn) amusement park near Paris, following talks between French President Emmanuel Macron and Saudi Crown Prince Mohammed bin Salman at the Elysee Palace. The agreement was among a raft of deals signed on M 08/25/26 - 3 Views The theme park project is among a raft of deals spanning energy, defence, AI and tourism signed during Saudi Crown Prince Mohammed bin Salman's visit to Paris. France and Saudi Arabia have announced plans for a six-billion-euro ($7bn) amusement park near Paris, following talks between French President Emmanuel Macron and Saudi Crown Prince Mohammed bin Salman at the Elysee Palace. The agreement was among a raft of deals signed on Monday as Macron and Prince Mohammed, who is also known as MBS, seek to boost economic and defence ties between their two countries. Macron's office said the amusement park project will see the construction of three theme parks, one of which is expected to be manga-themed, near Cergy-Pontoise, about 30km northwest of Paris. The project is expected to create roughly 22,000 jobs and will be led by Qiddiya, an investment arm of Saudi Arabia's sovereign wealth fund. Macron called the project "extraordinary" and said it would create a "new global destination" on the scale of Disneyland Paris. He thanked Qiddiya and Saudi Arabia for their "trust" in French talent, framing the investment as a win for his "Choose France" drive to attract job-creating foreign capital. "We're not done surprising the world. Very proud of this achievement," he added. The project stemmed from a discussion between Macron and MBS in December 2024 in Riyadh, where they discovered their "shared passion" for manga, "and in particular Dragon Ball Z", an adviser to the French president told reporters. The other agreements, signed in a ceremony attended by Macron and MBS, span energy, artificial intelligence, aviation financing, transport and health. Al Jazeera's Bernard Smith, reporting from Paris, said there was also "a letter of intent signed, reinforcing cooperation on defence - an exchange of expertise on cybersecurity, AI training and military training". "The Saudi Arabian defence market is a significant market for French defence manufacturers, as Saudi Arabia looks for new strategic partners," he said. "The French government wants to make sure it still has a hand in, is still working with Saudi Arabia on the country's defence."

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