QIC, upsource sign deal for Qiddiya City guest support center. Tue, 8 Sep, 2026 By Anjali Nair S.H, Sr. Desk Reporter * Follow author on Qiddiya Investment Company (QIC) has signed an agreement with upsource by solutions to establish and operate a unified guest support center serving Qiddiya City. The center will provide a central platform for managing guest interactions, supporting visitors before their journey, and throughout their experience at Qiddiya City. Under the agreement, upsource, a business process outsourcing (BPO) and customer experience company, will operate the center and provide comprehensive guest support services. You may like. It will bring communication channels together and provide guests with easier access to information and services. The center will handle guest enquiries and requests through an integrated support model, helping improve response times and the efficiency of services provided. Support across Qiddiya City. The operating model combines upsource's BPO and customer experience expertise with technology to coordinate guest services and respond to inquiries more efficiently. The center will support Qiddiya City's entertainment destinations, including Six Flags Qiddiya City and Aquarabia, the water theme park, as well as future destinations. It will serve as a central contact point for guests seeking information and assistance, covering interactions before their visit and during their experience at the city's destinations. The model is designed to accommodate the expansion of Qiddiya City as new destinations and services are added. QIC and upsource stated that the partnership reflects their focus on developing operating models that can support the city's expanding range of destinations and services while maintaining coordinated guest support. The agreement also contributes to the development of Saudi Arabia's entertainment and tourism sectors in line with the objectives of Saudi Vision 2030.

Riyadh daily. Qiddiya Investment Company, Cleveland Clinic establish advisory collaboration to advance Sports Medicine and Performance in Saudi Arabia. Qiddiya Investment Company and Cleveland Clinic have formalized a strategic advisory collaboration to support the design, development, and operational planning of world-class Sports Medicine and Performance Centers in the Kingdom of Saudi Arabia. As part of the collaboration, Cleveland Clinic will provide advisory services to support the development of best-in-class sports medicine and performance facilities, beginning in Riyadh and extending to the planned Sports Medicine Center of Excellence in Qiddiya City. Managing Director of Qiddiya Investment Company Abdullah Aldawood said: "Together, we are developing a cutting-edge sports medicine and performance ecosystem, one that supports athletes at every level, advances health, wellness and human performance, and reinforces Qiddiya's position as a global City for Play, in full alignment with Saudi Arabia's Vision 2030." Executive Vice President and President of International and Emerging Markets at Cleveland Clinic Tommaso Falcone said: "By sharing our expertise, we aim to help build advanced care models that enhance athlete performance and longevity and elevate standards of care across the region."

Saudi Arabia's Qiddiya expands globally with landmark €6 billion French theme park deal. The Qiddiya Investment Company, an owned subsidiary of the Public Investment Fund of Saudi Arabia, has entered into a historic memorandum of understanding with the French Government for the development of a revolutionary entertainment centre that will cost $7 billion ($6 billion). The memorandum of understanding is a moment for Saudi Arabia's efforts in economic diversification as envisaged in Vision 2030. In contrast to developing its own major entertainment venues in Saudi Arabia, Saudi Arabia has started exporting its entertainment ideas around the world. With QIC establishing itself as a powerful international brand in sports, culture, and lifestyle entertainment industries, the export of venue designs and destination management has become an essential part of its international strategy. Formalised on Monday, August 24, the agreement was concluded alongside 20 other economic pacts during Crown Prince Mohammed bin Salman's official state visit to France. French President Emmanuel Macron hailed the project on social media as an "unprecedented announcement" that will establish a prominent international tourism hub in Europe. Initial plans for the development, located in Cergy-Pontoise, roughly 30 kilometres northwest of Paris, encompass up to three distinct theme parks - including a planned manga-themed attraction - integrated alongside hospitality, commercial dining, residential spaces, and sports infrastructure. Projected to generate approximately 22,000 direct local jobs, the collaborative venture aligns Saudi destination-building expertise with French urban planning, culture, and transport capabilities. Under the terms of the memorandum signed by Abdullah Al-Dawood, Director General of Qiddiya, and Roland Lescure, French Minister for Economy and Finance, joint working groups will evaluate overall project parameters, establish development models, and determine operational feasibility over the coming months. The European venture directly leverages technical operational capabilities cultivated at QIC's flagship project, Qiddiya City. Located outside Riyadh, the master-planned mega-destination serves as the company's foundational hub for gaming, motorsport, culture, and sports assets. By extending its domestic portfolio into overseas markets, QIC aims to build a broader international footprint while driving long-term value, cross-border investments, and technical knowledge-sharing between the Saudi and French entertainment sectors. content writer | + posts I am passionate about reporting on current affairs, public policy, technology, and social issues. The main focus is on delivering well-researched, accurate, and reader-friendly stories that simplify complex topics. Through my writing,, the aim is to provide credible information. Samridhi Puri I am passionate about reporting on current affairs, public policy, technology, and social issues. The main focus is on delivering well-researched, accurate, and reader-friendly stories that simplify complex topics. Through my writing,, the aim is to provide credible information.