Qloo and Special Olympics are partnering on making donor ID more accessible. Google ImagesIn a press release issued on Wednesday, AI data company Qloo announced a partnership with Special Olympics meant to “enhance the non-profit organization’s fundraising efforts.” The work will see Qloo’s so-called “consumer intelligence engine” enriching Special Olympics’ database of individual donors, introducing “new high-propensity donors.” Qloo says the work with Special Olympics aligns with its own mission of “[advancing] the impact of mission-driven organizations.”In an interview ahead of the announcement, Qloo CEO Alex Elias candidly explained Special Olympics’ mission “hits close to home for me” as his older brother is autistic. He described watching his brother, who’s nonverbal, participate in a plethora of activities, which Elias said “means a lot.” As such, Elias added “the opportunity to make an impact in a space is something that for us [at Qloo] as an organization, and for me personally, it’s definitely very meaningful.” For her part, Special Olympics’ senior vice president of development Shira Mitchell told me she’s been with the organization 13 years and explained her purview includes the oversight of all Special Olympics’ global fundraising efforts.When asked about the partnership, Mitchell told me its primary goal is to “gain different insights on our donor base and see how [those] can be used to connect with them better [and] to understand our donors better in fundraising.” Qloo’s technology is supposed to help Elias and Mitchell do that. She caveated the idea is still “fairly new,” so it’ll take time to put the technology through its proverbial paces to see if it works. Elias said there are “different contexts” where Qloo’s technology is useful, saying it shows various metrics associated with things like a live events marketplace and entertainment and travel platforms. For Special Olympics, he said “our excitement is to help activate the donor base and help connect and marry people’s messages and the inventory of opportunities to engage with [us] that would be most relevant on an individual level.” Elias said the best part about Qloo is its privacy-conscious mindset, saying Special Olympics can uncover a treasure trove of data and learn from it without vacuuming hoards of personal data.“The ultimate goal is help the Special Olympics maximize their efficiency in regards to donor outreach and the impact they have with the key metrics around donor engagement, fundraising, and so on,” Elias said.Elias went on to say the reason Qloo and Special Olympics got together is because “there was alignment in terms of the goals and the types of integrations Qloo has been working on.” Qloo has numerous integrations that tie into donor activation, with Elias saying the company has worked with major sports leagues and teams, as well as media and financial companies on things like loyalty programs

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