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Qualtrics provides Experience Management software that helps organizations understand and improve the experiences of customers and employees. It offers an AI-enabled XM platform that collects data from various touchpoints (like surveys and product usage) and analyzes it to reveal actionable insights. The company organizes its tools into three suites focused on improving customer frontlines, building high-performing teams, and developing products people love. Customers subscribe to the platform and can add professional services such as consulting and training to maximize value. Qualtrics differentiates itself by offering a single, AI-powered platform that covers customer, employee, and product experiences across many sectors, including enterprises, small businesses, and government agencies. The main goal is to help organizations increase market share, grow revenue, and build stronger brand loyalty by continuously measuring and improving experiences.
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Provo, Utah
Founded
2002
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Total Funding
$900M
Above
Industry Average
Funded Over
6 Rounds
Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.
Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.
Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.
Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.
Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.
High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.
Rep Data announces key executive leadership promotions. Rep Data, one of the data quality leaders for the market research industry, recently announced the promotion of three senior leaders as the company continues expanding its connected research platform. Ashley Burkardt has been appointed Chief Operating Officer, Ricky Odello has been promoted to Chief Revenue Officer, and Ryan Rothe has been named Chief Growth Officer. The leadership changes align the executive team with Rep Data's commitment to delivering flexible technology, expert services and trusted quality across every stage of the research workflow. Burkardt has led operations at Rep Data since joining the company in 2023, overseeing service delivery, program management, and growth operations during a period of expansion that included the addition of SightX, ReDem, and OWL Solutions. As Chief Operating Officer, she will oversee global operational functions across client delivery, technology platforms and cross-functional execution, helping the company scale efficiently while supporting continued growth. Before joining Rep Data, Burkardt held leadership roles in service delivery and professional services at Lucid, where she led the North American delivery team through the company's acquisition by Cint. She later advised high-growth technology companies on operational strategy and scaling. "Ashley has led the operational work behind a period of significant expansion for Rep Data," said Patrick Stokes, founder and CEO of Rep Data. "She has helped integrate new businesses, scale our delivery organization and build the processes that support how we serve clients today. As Chief Operating Officer, she'll continue leading that work across the company." Rothe, who has served as Chief Revenue Officer at Rep Data since 2023, assumes the newly created role of Chief Growth Officer. In his new position, he will lead the company's long-term growth strategy across market expansion, strategic partnerships, marketing, revenue systems and sales enablement while continuing to work closely with executive leadership on company strategy. Prior to joining Rep Data, Rothe held leadership positions at Qualtrics and Research Now, where he worked with enterprise organizations across research, technology and analytics. "Ryan has helped shape Rep Data's long-term direction over the past several years," Stokes said. "As Chief Growth Officer, he'll focus on strategic partnerships, new market opportunities and the initiatives that support our long-term strategy." Odello has been promoted from Executive Vice President of Sales to Chief Revenue Officer, expanding his leadership responsibilities across Rep Data's global sales organization and customer-facing revenue functions. In this role, he will lead the company's commercial strategy and continued growth across its portfolio of research technology, data quality and expert services. Odello has nearly 20 years of experience in the market research industry across enterprise sales, commercial strategy and business development. Before joining Rep Data, he served as Executive Vice President for the Americas at Cint and held senior sales leadership roles at Lucid and Survey Sampling International. "Ricky has helped build the commercial organization that's supporting the next phase of Rep Data's growth," Stokes said. "He understands both the complexity of modern data collection and what clients need from a research partner." The promotions follow Rep Data's expansion into a connected research platform that combines sampling, survey programming, fraud prevention, in-survey quality controls and AI-powered research workflows within a single operating model. The company now supports researchers across the full research process, from study design through analysis and insights.
7 best Market Research Platforms for SEA concept tests. A buyer and procurement guide from the Vase.ai team on picking a market research platform in 2026: vendor comparison, commercial terms, and stakeholder sign-off. Jul 30, 2026 Quick Answer The best platform for a Southeast Asian concept test combines genuine local sample reach, fast turnaround, and transparent pricing. Below are seven platforms worth shortlisting, led by Vase.ai for SEA-native reach (a verified 3.6 million-person panel, 24-hour turnaround, from around USD 1,000). The others are strong in specific areas; verify each vendor's current sample, speed, and pricing directly. 1. Vase.ai - best for SEA-native concept testing Vase.ai is built for Southeast Asian consumer research, with a verified 3.6 million-person regional panel, AI-validated responses, real-time dashboards, and turnaround in as little as 24 hours from around USD 1,000 per study. For teams whose primary market is SEA, that combination of local reach and speed is why it leads this list. 2. Qualtrics - best for enterprise experience management Qualtrics is a broad experience-management suite often used by large organisations for surveys, brand, and customer studies. It suits enterprises wanting one platform across many research types, though SEA panel reach typically depends on partner sample. 3. SurveyMonkey (Momentive) - best for quick DIY surveys SurveyMonkey is a widely used self-serve survey tool that is fast to set up for simple concept checks. It is accessible for smaller teams, with audience panels available as an add-on for reaching respondents. 4. Dynata - best for large global panels Dynata operates one of the larger global first-party data and panel networks, making it a common sample source for concept tests that need broad reach across many markets. 5. Toluna - best for agile, always-on testing Toluna combines panels with an automated insights platform aimed at fast, iterative testing, which suits teams running frequent concept and creative checks. 6. Zappi - best for automated concept-test templates Zappi focuses on automated, standardised testing solutions such as concept and ad testing, giving teams consistent, benchmarkable outputs for repeated studies. 7. Milieu Insight - best for SEA-focused survey panels Milieu Insight is a Southeast Asia-focused consumer research company with regional survey panels, making it another regional option to compare against for local concept tests. Platform comparison | Platform | Best for | SEA concept-test strength | | Vase.ai | SEA-native testing | Verified 3.6M SEA panel, 24-hour, from ~USD 1,000 | | Qualtrics | Enterprise XM | Broad suite; SEA via partner sample | | SurveyMonkey | Quick DIY surveys | Fast setup; panel add-on | | Dynata | Large global panels | Broad multi-market reach | | Toluna | Agile testing | Automated, iterative studies | | Zappi | Automated templates | Standardised, benchmarkable tests | | Milieu Insight | SEA survey panels | Regional consumer panels | Frequently asked questions What is the best platform for SEA concept tests? For a primarily Southeast Asian audience, Vase.ai leads on local reach and speed with a verified 3.6M SEA panel and 24-hour turnaround. Shortlist others based on your specific markets and budget. How many respondents do I need for a concept test? It varies with the number of concepts and cells, but representativeness and sample verification matter more than raw size for reliable reads. How fast can a concept test run? With an always-on verified panel and automation, results can return in as little as 24 hours, as on Vase.ai. Related reading * How to Compare Research Platforms for FMCG Launches * What Is a 24-Hour Market Research Platform? * AI Market Research for SEA Brand Decisions in 2026
Lucidya expands global leadership team, recruiting senior talent from ServiceNow, Qualtrics, Brandwatch, Talkdesk, and Genesys. RIYADH, Saudi Arabia, July 27, 2026 (GLOBE NEWSWIRE) - Following its record-breaking Series B in 2025, the largest AI funding round in MENA at the time, Lucidya has expanded its global leadership team with the appointment of William O'Neill, former ServiceNow and Qualtrics executive, as Chief Revenue Officer; Steve Adkins, former Brandwatch executive, as Vice President of Sales; and Anand Shrivastava, former Talkdesk and Genesys product leader, as Vice President of Product. The appointments strengthen Lucidya's leadership bench as the company accelerates global expansion and scales its agentic customer experience platform that enables organizations to autonomously turn customer and market intelligence into real-time resolution and measurable business outcomes. Commenting on the recent appointments, Abdullah Asiri, Lucidya's Founder and CEO, shared, "Agentic CX is a different class of capability that very few can claim. We built Lucidya on billions of data points precisely because the fastest path to resolution starts with understanding what customers are saying before filing a complaint. This team is here to introduce wider audiences to what Lucidya can do." Leading the commercial organization is William O'Neill, who joins as Chief Revenue Officer after senior leadership roles at ServiceNow and Qualtrics. His experience spanning MENA, Africa, and CEE positions him to lead Lucidya's global revenue strategy, drive customer growth, and build the commercial infrastructure needed to open new markets as the company extends its reach beyond the region. Steve Adkins joins as Vice President of Sales, bringing deep expertise in enterprise sales leadership built over seven years at Brandwatch, where he led a 30-person global revenue organization responsible for USD50 million in recurring revenue. His appointment strengthens Lucidya's growing North American footprint and also broadens the company's commercial reach as it moves into new international markets. Anand Shrivastava joins as Vice President of Product, drawing on senior product leadership experience at Talkdesk and Genesys. The Stanford LEAD alumnus will lead the next phase of product development, ensuring the product roadmap keeps pace with the company's ambition to define the global standard for autonomous customer resolution at enterprise scale. Built on data sovereignty standards, enterprise-grade compliance, and credentials including the coveted ISO/IEC 42001 certification and full PDPL readiness that most global competitors are still working toward, Lucidya has earned the trust of enterprises across 13 markets and counting. With this leadership team, the company is positioned to take that standard global. For press inquiries, please email Dana Salem [email protected] From left to right: William O'Neill, Chief Revenue Officer; Steve Adkins, Vice President of Sales; Anand Shrivastava, Vice President of Product. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Advertising Industry Review do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Qualtrics rebuilds sales leadership as yearlong executive shakeup continues. JUL 13, 2026 Three of five new hires sit inside sales, as CEO Jason Maynard reshapes the company's leadership bench, including a poach of a former Medallia VP and GM. The gist. * A yearlong reset. Qualtrics' leadership turnover stretches back to February, when Jason Maynard took over as CEO, through an April shakeup that cleared five executives, to today's five new hires. * Sales is the clear priority. Three of today's five new leaders sit inside Sales, while Strategy and IT positions cut in April haven't been reported to be refilled. * A rival's bench gets raided. New CSO Adam Block spent eight years at Medallia, last in 2022, marking one of the more direct hires Qualtrics has made from its closest competitor in the voice of customer market. Qualtrics today named five new leaders to its sales, marketing and product organizations, capping a year of leadership turnover under new CEO Jason Maynard that has reshaped much of the company's executive bench. 5 new leaders, 4 of them in sales. Adam Block was named chief sales officer, taking over Qualtrics' Sales, Sales Development, Solutions Engineering, Revenue Operations, Partnerships & Alliances and Sales Enablement teams. Block joins from Motive, where he served as chief revenue officer, and spent eight years before that at Medallia in enterprise sales and industry expansion roles. That's a "we gotcha back," at least one, in terms of a Qualtrics-Medallia executive poaching battle. Medallia poached more than one Qualtrics executive earlier in the year. Qualtrics made sure to mention Medallia's in the headline on Block's announcement. Block was last with Medallia in 2022, according to his LinkedIn. "Qualtrics created the Experience Management category by helping organizations better understand the experiences they deliver," Block said in a statement. "What's exciting now is that AI changes what's possible. We're moving beyond understanding experiences to improving outcomes, often in real time. That shift matters because AI is raising the bar for every organization. Expectations from customers, employees and other stakeholders are increasing faster than most organizations can adapt." Two more sales leaders were named alongside Block. Khoi Hoang will lead Qualtrics' Global Sales Engineering organization, overseeing Solution Strategy and Solution Engineering. Hoang joins from Salesforce, where he was Worldwide Field Chief Technology Officer, and co-founded Siperian, the master data management platform later acquired by Informatica. "The quality of AI outcomes is determined by the quality, context, and trustworthiness of the data behind them," Hoang said. Aaron Ellis was named to lead Qualtrics' Corporate Sales organization. Ellis spent nearly a decade at Workday in sales leadership roles, and was part of NetSuite's global sales organization during its hypergrowth years. "The companies that win aren't necessarily the ones with the most data," Ellis said. "They're the ones that understand their customers and employees better than anyone else and use those insights to take action while it still matters." Marketing and product round out the slate. Ken Coleman was named SVP of marketing, replacing CMO Lynn Girotto, who departed the company as part of the broader leadership turnover this year, according to an April report from GeekWire. Coleman spent 12 years at Ramsey Solutions as an on-air personality, author and host before joining Qualtrics - an unconventional path for an enterprise SaaS marketing chief. "Today, experience is the business," Coleman said. "Great experiences drive growth, increase efficiency, strengthen trust, and build relationships where everyone is treated the way they deserve and want to be." Ken Hoang was promoted to SVP of Product, just three months after joining Qualtrics in April as VP of Product Management. He previously worked at IBM and Oracle NetSuite, and co-founded Siperian alongside Khoi Hoang. Editor in Chief - CMSWire Dom Nicastro Notable news & distinguished data for tomorrow's c-suite. "Closing this gap is where businesses win, and it requires deep human understanding and contextual inference that large language models alone can't provide," Hoang said. A Qualtrics leadership rebuild that started with April's Departures. Today's announcement follows a leadership shakeup in April, when five Qualtrics executives departed the company, according to the report from GeekWire. Those departures included Edward Chen, chief strategy and corporate development officer; Jeff Gelfuso, SVP and chief product & experience Officer; Brad Anderson, president of products, user experience and engineering; Juan Rodriguez Estevez, chief information officer; and CMO Lynn Girotto. The shakeup came roughly two months after Maynard, a former Oracle and NetSuite executive, was named CEO in February, and about three months before Qualtrics closed its $6.75 billion acquisition of Press Ganey Forsta. Where Qualtrics is reinvesting - and where it isn't. Editor's note: Comparing April's departures to today's arrivals by department shows a clear pattern in where Maynard is rebuilding - and where he's letting seats go unfilled. | Department | April Departures | July Arrivals | Net Change | | Sales | 0 | 3 (Block, Khoi Hoang, Ellis) | New function built from scratch | | Marketing | 1 (Girotto) | 1 (Coleman) | Direct swap | | Product | 2 (Gelfuso, Anderson) | 1 (Ken Hoang) | Net loss of one seat | | Strategy/Corporate Development | 1 (Chen) | 0 | TBD | | IT | 1 (Juan Miguel R.) | 0 | TBD | Learning Opportunities Sales went from zero seats lost in April to three seats gained in July - the only function that grew rather than merely refilled. Strategy and IT, meanwhile, saw departures with no replacements named. Product actually shrank, going from two senior leaders to one. A familiar rival in the mix: Qualtrics nabs Medallia exec. Block's hire is notable given Qualtrics and Medallia's history of trading talent. In January 2025, Medallia named Mark Bishof CEO and brought four other former Qualtrics and Clarabridge executives with him - a far larger executive transplant than today's single hire from Medallia's bench. But the pattern is the same: the two biggest names in voice of customer software continue to shake up leadership talent as the category faces pressure to prove measurable outcomes rather than just deliver feedback and insights. Have a tip to share with our editorial team? Drop us a line: [email protected] Main image: Dom Nicastro is editor-in-chief of CMSWire and an award-winning journalist with a passion for technology, customer experience and marketing. With more than 20 years of experience, he has written for various publications, like the Gloucester Daily Times and Boston Magazine. He has a proven track record of delivering high-quality, informative, and engaging content to his readers. Dom works tirelessly to stay up-to-date with the latest trends in the industry to provide readers with accurate, trustworthy information to help them make informed decisions. Featured Research
10 open-source tools worth trying in 2026. Self-hostable open-source tools for feedback, notes, PDFs, email, microservices, dashboards, photos, and web archiving-practical picks for 2026. Some tools make you wonder why you didn't find them sooner. This list is full of those projects-many can replace paid SaaS, and all are open source so you can use, customize, and often self-host them. 1. Formbricks. Formbricks is an open-source alternative to tools like Qualtrics for in-product feedback. You can run in-app surveys, NPS prompts, and feedback flows without shipping users to a third-party form host. Privacy-first and self-hostable, with audience segmentation, event-based triggers, analytics, and APIs. Strong fit for onboarding feedback and product research while keeping data under your control. 2. SiYuan Note. SiYuan Note is a privacy-focused personal knowledge base. Notes live in a structured document/block model with bidirectional links, Markdown, graph views, and block-level references. Data stays local; you can work offline or sync via self-hosted options. Common uses: research notes, long-term PKM, and private knowledge graphs. 3. Pake. Pake turns any website into a lightweight desktop app using Tauri instead of a heavy Electron shell. Useful for wrapping dashboards, internal tools, or web UIs into native-feeling apps on Windows, macOS, and Linux. Supports custom icons, shortcuts, and native window controls with relatively simple configuration. 4. Tolaria. Tolaria is a local-first knowledge tool aimed at developers. Notes are plain Markdown you own; Git-friendly versioning and sync fit engineering workflows. It supports bidirectional links, structured organization, and AI agent integration (including CLI agents). Fully offline-capable for personal knowledge bases and research notes. 5. Stirling PDF. Stirling-PDF is a self-hosted PDF toolkit: merge, split, convert, edit, sign, compress, OCR, batch jobs, and API automation. Everything runs on your infrastructure-a practical replacement for browser-based PDF utilities when documents can't leave your network. 6. Mailspring. Mailspring is a fast open-source desktop email client for Mac, Windows, and Linux. Unified inbox for multiple accounts, templates, search, keyboard shortcuts, and optional tracking features. A modern alternative to older, heavier mail apps for personal or professional mail. 7. Dapr. Dapr is a portable runtime for distributed and microservice apps. Building blocks cover service invocation, state, pub/sub, and more-usable across languages on Kubernetes or local setups. It runs alongside your app so you can focus on business logic instead of reinventing cloud-native plumbing for every service. 8. Dashy. Dashy is a self-hostable personal dashboard for links, apps, and status widgets. Themes, auth, monitoring, Docker-friendly config, and a UI editor help keep homelabs and internal tool stacks in one place. 9. Immich. Immich is a high-performance self-hosted photo and video platform-think Google Photos-style backup, timelines, facial recognition, and search, with your data on your servers. Mobile and desktop upload paths make it a common choice for private media libraries. 10. ArchiveBox. ArchiveBox archives web pages for the long term: HTML, images, PDFs, and other formats so content remains available if the live site disappears. Useful for research, compliance, personal bookmark preservation, and offline copies of important pages. Quick reference. | Tool | Best for | | Formbricks | In-app surveys & product feedback | | SiYuan Note | Local PKM & research notes | | Pake | Web apps as lightweight desktop shells | | Tolaria | Developer notes + AI workflows | | Stirling PDF | Self-hosted PDF operations | | Mailspring | Cross-platform email client | | Dapr | Microservices building blocks | | Dashy | Homelab / tools dashboard | | Immich | Self-hosted photo library | | ArchiveBox | Long-term web archiving | Try one that replaces a paid tool you already depend on-self-hosting pays off fastest when it cuts both cost and data lock-in. open-source tools self-hosting productivity developer-tools
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Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Provo, Utah
Founded
2002
Find jobs on Simplify and start your career today