Qube appoints Mariam El Bacha VP business development for Central and South America. Digital cinema technology and distribution solutions provider Qube Cinema has announced the appointment of Mariam El Bacha as vice president, business development, Central and South America. In this role, she will lead Qube's growth strategy across the region, driving business development initiatives, strengthening industry partnerships, and expanding the adoption of Qube's technology solutions among distributors, exhibitors, and content owners. Central and South America represent a significant growth opportunity for Qube. El Bacha will play a key role in deepening relationships across the region while identifying new opportunities to help cinema businesses streamline operations, enhance content distribution workflows, and unlock new revenue opportunities. She will work closely with industry stakeholders across the cinema value chain to support regional growth initiatives and strengthen Qube's presence in one of the world's most dynamic cinema markets. Qube has already established a strong foundation in the region through the continued expansion of Qube Wire, its global content distribution platform. In Brazil, Qube partners with Auwe to provide electronic content delivery services to cinemas across the country. The network connects 328 cinemas and is trusted by four of the five major Hollywood studios, alongside a growing roster of regional and independent distributors. El Bacha brings more than 20 years of international cinema exhibition and leadership experience spanning both emerging and established markets. Her career has taken her across Vietnam, Malaysia, Pakistan, Argentina, the United Kingdom, Denmark, and Australia, providing her with a uniquely global perspective on cinema operations, technology adoption, commercial strategy, and market development. Most recently, El Bacha served as territory general manager for Vue Denmark, where she led the company's brand, digital, and technical transformation initiatives. Prior to that, as chief executive officer of Cinepax in Pakistan, she spearheaded the circuit's expansion and growth strategy, helping establish a stronger cinema footprint in one of the industry's most promising emerging markets. Beyond her operational achievements, El Bacha has been an active advocate for leadership development and diversity within the cinema industry. As a member of Women in Exhibition, she launched the Women's Mentorship Program, a global initiative connecting professionals across cinema exhibition, multimedia technologies, and out-of-home entertainment. "We are thrilled that Mariam has joined us to lead our business development efforts in Latin America," said Mark Waterston, executive vice president, Qube Wire. "Her experience leading businesses across multiple international markets, combined with her deep understanding of exhibition operations and commercial growth, makes her uniquely positioned to drive Qube's expansion in Central and South America." Commenting on her appointment, El Bacha said, "I have been blessed with a career that has taken me to the corners of the world, and now I'm bringing all of that experience to the market I'm most passionate about: Latin America. It's a region full of passion, potential, and incredible people. I'm excited to join Qube Cinema and work with partners across the industry to strengthen relationships, expand opportunities, and support the continued growth of cinema throughout the region."

Digital Light Sources (DLS) announces partnership with qubecinema for distribution of dci-compliant cineledmax Acoustically Transparent Cinema LED screens by LOPU TECH. Digital Light Sources LLC (DLS) has announced a partnership with Qube Cinema Technologies Pvt. Ltd. related to the sales and distribution of the DCI-compliant Cine LEDMAX Acoustically Transparent Cinema LED Screen developed by LOPU TECH. As part of this collaboration, Qube Cinema will support sales and distribution efforts across India, Malaysia, Sri Lanka, Nepal, Maldives, and Kuwait, with potential expansion being explored for additional territories in the Middle East and SAARC regions. "We are very excited about this strategic collaboration, which leverages Qube Cinema's rapidly expanding global footprint and marks a quantum leap toward the inevitable future of cinema presentation," said Sami Haddad, President of Digital Light Sources (DLS), USA. "LOPU TECH's patented, DCI-compliant sound transparency technology represents the most advanced direct-view cinema LED solution available in the world today." "We are pleased to collaborate with DLS in bringing this technology to cinemas in the region," said M. Sivaraman, Vice President - Immersive Audio and Theatre Marketing, Qube Cinema. "The addition of DCI-compliant Cinema LED screens ranging from 5-meter to 25-meter configurations complements Qube Cinema's premium large format portfolio and strengthens the positioning of the EPIQ LUXON PLF brand."

Qube Cinema announces the acquisition of the business of Arts Alliance Media (AAM). Acquisition will enhance AAM's products and ensure service continuity across AAM's installed base/. CHENNAI, India & London, United Kingdom (February 17, 2026) - Qube Cinema, a leading provider of digital cinema technology and solutions, today announced its acquisition of the business of Arts Alliance Media, the UK-based provider of theatre management software and cinema operations solutions. This move strengthens Qube Cinema's position at the forefront of the worldwide digital cinema technology landscape. The consolidation reflects a clear alignment of both companies' expertise across exhibitor operations, software services, and deployment at scale, underpinned by openness and interoperability across heterogeneous cinema environments. The companies also share a strong commitment to cinema, driven by common values of innovation, product reliability, and customer obsession. AAM's product installations, spanning theatre management solutions and hardware management systems, cover over 32,000 screens globally. Qube Cinema, with its forty-year legacy of pioneering several cinema technologies in India and across the world, will focus on fulfilling AAM's customers' needs with enhanced scale, resources and long-term commitment. Speaking on the announcement, CEO of Qube Cinema, Harsh Rohatgi said "Arts Alliance Media has earned an enviable reputation among its customers for its product innovation and unmatched customer relationships. As we welcome the business into our fold, our priority is to preserve its legacy and maintain the rigor in product reliability and delivery quality while enhancing product features, customer support and market reach. This association paves the way for exchange of experiences between the teams to deliver innovations that meet real-world exhibitor needs." The business will continue under the Arts Alliance Media brand, maintaining established customer relationships and service standards. About Qube Cinema Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry, from filmmakers and post-production facilities to exhibitors and audiences. Qube's products are used in every step of the filmmaking and exhibition process. Qube Cinema's portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution with over 6000 connected theatres; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalised greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well-established globally, with thousands of installations serving 135 countries across the world. Qube's service offerings are constantly evolving to cater to the needs of the global cinema business. Qube has digital cinema operations in over 4,000 screens across India, masters over 1,800 movies each year across 6 locations, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).