Quince

Quince

Direct-to-consumer fashion and home goods retailer

Overview

Quince operates an online, direct-to-consumer retail platform for fashion and lifestyle items. Customers browse and buy items such as dresses, blouses, leather goods, and home essentials on Quince’s website, with prices kept low by sourcing directly from manufacturers around the world. It differentiates itself by pursuing direct global sourcing to offer affordable luxury and by building a community of customers who share experiences on social media with #OneQuince. The goal is to provide high-quality products at accessible prices while growing a loyal online community around the Quince brand.

Significant Headcount Growth

About Quince

Simplify's Rating
Why Quince is rated
B-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$958M

Headquarters

San Francisco, California

Founded

2018

Get referred to Quince

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Quince’s 2025 revenue surpassed $1B with triple-digit growth, funding Canada launch and Europe expansion plans.
  • Quince expanded into gourmet food and wine in 2025, resetting reference prices for premium in the beverage sector.
  • Quince’s M2C model enables low-quantity wine and gourmet orders, reducing inventory risk and scaling with consumer response.

What critics are saying

  • William Sonoma lawsuit alleging deceptive pricing charts and false quality claims has 50–70% conviction probability in 6–12 months.
  • Future luxury brand lawsuits over design patent infringement have 60–80% probability in 12–18 months as Quince scales dupes.
  • Consumers publicly labeling Quince a scam or tech firm masquerading as fashion has 30–50% probability in 3–6 months.

What makes Quince unique

  • Quince pioneered a manufacturer-to-consumer model cutting out middlemen markups for affordable luxury.
  • Quince uses AI at SKU level to predict demand and test low-risk gourmet and wine SKUs.
  • Quince shifted from dupe maker to trusted standalone destination via 2025 partnerships with A$AP Rocky and Erin Walsh.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$958M

Above

Industry Average

Funded Over

7 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$500M
Quince
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Performance Bonus

Flexible Work Hours

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

35%

1 year growth

35%

2 year growth

11%
Cosmetic Executive Women, Inc.
Jul 23rd, 2026
Beauty's top headlines: July 23, 2026.

Beauty's top headlines: July 23, 2026. Belmont Cameli For TRESemmés New Campaign; Kylie Cosmetics Teases New Fragrance Launch; MCoBeauty Dupes Urban Decay; Forta Cosmetics Has Earned A Place In Sephora's Accelerate Program; Quince Appoints Lindsey Peterson To Lead Beauty Merchandising Andrea Nagel Beauty News July 23, 2026 Recent innovative hair care and fragrances developments, as well as affordable makeup solutions, highlight how companies are finding new ways to connect with customers and stand out in a competitive market. TRESemmé has introduced its expanded Bouncy Curls Collection with a fun summer campaign featuring actor Belmont Cameli. The campaign highlights easy-to-use products designed for people with wavy and curly hair who want defined, soft curls without heavy styling products or frizz, even in humid weather. The collection was created with feedback from curly-haired creators to better meet the needs of those with 2B-3B hair textures. Along with online videos and styling tips from professionals, the brand will host a summer event in Brooklyn where fans can celebrate their curls. The affordable product line aims to deliver salon-inspired results while making daily hair routines quicker and more enjoyable. (PR Newswire) In addition to new launches, Kylie Cosmetics is expanding its fragrance lineup with the upcoming Mood Stone collection. The new release includes three separate perfumes, each created with its own unique personality and design. The bottles feature smooth, stone-inspired shapes in soft pink, beige, and black tones, reflecting the theme of the collection. The fragrances will first be available on the brand's website before arriving at Ulta Beauty shortly afterward. This launch continues Kylie Jenner's growing success in the perfume market, following the popularity of her Cosmic fragrance series, which has expanded over the past few years with several new versions. (Cosmetics Business) Another beauty launch comes from MCoBeauty, which is introducing its new All Dayer Setting Spray made with the original formula once created by Skindinavia for Urban Decay's popular setting spray. The brand is offering the same long-lasting performance and cooling technology at a much lower price, making it more affordable for everyday shoppers. Launching first online before expanding to Superdrug stores, the product reflects MCoBeauty's goal of delivering high-quality beauty items without luxury price tags. As demand for makeup that lasts all day continues to grow, the brand hopes this release will appeal to both longtime fans of the original formula and consumers looking for a budget-friendly alternative. (The Industry Beauty) Continuing the trend of beauty brands focusing on performance and innovation, Forta Cosmetics has earned a place in Sephora's Accelerate program. Founded by WNBA player Lexie Hull and her former college roommate Sarah Guller, the brand was inspired by the need for makeup that stays in place during workouts, sports, and other active lifestyles. Their first product, a sweat-resistant setting spray, quickly attracted attention after its successful launch. Forta aims to create beauty products that combine durability with everyday wear, making them useful for athletes as well as busy professionals. By joining Sephora's business development program, the company hopes to strengthen its brand while expanding its product line and reaching more consumers in the future. (Beauty Independent) Meanwhile, Quince is strengthening its position in the beauty industry by appointing Lindsey Peterson as its first Head of Merchandising for Beauty. Drawing on her background in luxury retail and digital commerce, Peterson will oversee the company's beauty selection, merchandising strategy, and partnerships with brands. Her hiring reflects Quince's plans to thoughtfully grow its beauty business while maintaining the same focus on quality and value that has helped the company succeed in other product categories. Rather than rushing into the market, Quince aims to carefully build a collection that meets customer expectations. More information about its upcoming beauty products and brand collaborations is expected to be shared in the future. (CEW) To read more about these stories, click the headlines below. MEMBERS ONLY: Members can click here to be considered for our bi-monthly Member Spotlight, where we highlight standout work, achievements, and contributions across the community. Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice. * Required fields

SGB Online
Jun 15th, 2026
Deckers Outdoor loses infringement lawsuit to Quince.

Deckers Outdoor loses infringement lawsuit to Quince. June 15, 2026 Ugg brand owner Deckers Outdoor Corp. lost its lawsuit against Quince, with a jury deciding the design patent covering the Ultra Mini Boot is invalid. After a four-day trial in the US District Court for the Northern District of California, the jury issued a verdict in Quince's favor on Monday, finding that Quince's Australian Shearling Mini Boot infringed US Patent No. D927,161, but that the claimed design was invalid. Because the patent was invalidated, Quince avoided all liability and financial damages. The jury reached the verdict after deliberating for over two hours. A juror noted to Bloomberg that the design drawings lacked adequate reproduction detail and featured strictly functional components like seams. Quince's counsel, Xinlin Li Morrow of Morrow Ni LLP, said the verdict "vindicated Quince's mission and consumer rights." The trial was seen as among the first tackling the legality of "dupes," or popular products that are advertised as low-cost equivalents to their brand-name counterparts. Quince, which specializes in dupes, says its mission is to "create products of equal or greater quality than the leading luxury brands at a much lower price." "This case was never about an ankle boot," Quince Head of Legal Joel Dion said in a statement. "It was about whether one company can claim ownership of a common, category-wide design and use the courts to push out anyone who competes with it." Deckers, which also owns Hoka and Teva, sued Quince in 2023 over allegedly copying its design patent covering the Ugg Classic Ultra Mini boot. Quince denied the allegations and argued the patent was invalid. Deckers had previously argued that Quince also violated its trademark rights. U.S. District Judge Araceli Martinez-Olguin dismissed Deckers' trademark-related claims last year after finding the Ugg design was too generic for trademark protection. Image courtesy Ugg

Reuters
Mar 11th, 2026
Quince raises $500 million at $10.1 billion valuation

Online retailer Quince said on Wednesday it has raised $500 million ​in a Series E funding round at ‌a post-money valuation of $10.1 billion, signaling strong investor appetite for tech-enabled retail platforms benefitting from ​resilient spending by wealthy shoppers.

Women's Wear Daily
Mar 11th, 2026
Quince raises $500M at $10.1B valuation with revenue surpassing $1B

Quince, a factory-direct luxury essentials retailer, has closed a $500 million Series E funding round led by Iconiq, valuing the company at $10.1 billion. Baillie Gifford, Basis Set Ventures, DST Global, Marcy Venture Partners, Notable Capital, Wellington Management and WndrCo also participated. Founded in 2018, the San Francisco-based company surpassed $1 billion in revenue in 2025, maintaining triple-digit annual growth. Quince uses AI to predict demand at SKU level, enabling lower-quantity orders with manufacturers that scale based on consumer response. The funding will support global expansion, with recent launches in Canada and planned expansion into Europe. Chief commercial officer Matt Lippert highlighted growth opportunities across categories including denim, bedding and wellness products. Quince faces ongoing legal challenges, including lawsuits from Deckers Outdoor and a class action complaint alleging deceptive pricing practices.

The Business of Fashion
Feb 17th, 2026
Quince Appoints First Head of Brand Strategy and Narrative

Quince appoints first head of brand strategy and narrative. Quince announced on Tuesday it had hired Dakota Kate Isaacs as its first head of brand strategy and narrative. In the new position, Isaacs will be leading Quince's global brand strategy, positioning and storytelling, and is tasked with deepening the San Francisco-based startup's emotional relationship with consumers. Quince has scaled rapidly since its founding in 2018, with sales having doubled to over $700 million last year. But the $4.5 billion company has struggled to shrug off its reputation as a dupe maker. Isaacs said Quince's recent partnerships with hip-hop artist A$AP Rocky and celebrity stylist Erin Walsh signal the retailer's ambition to become a trusted standalone destination for direct-to-consumer goods. "When a company is deeply understood, it becomes more durable, and you're giving people a reason to believe in something much bigger than just a product itself," Isaacs said. "It's all about earning trust." Quince, known for selling $50 cashmere sweaters, ships its products directly from factories to minimise middlemen and operating costs. Isaacs joins Quince from Estée Lauder Companies-owned Deciem, parent company of skincare brand The Ordinary, where she served for over eight years, most recently in a three-year tenure as senior director, new global ventures. She led Deciem's North American commercial expansion and US communications strategy. New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer's ambitions to be known for more than selling less expensive versions of other brands' products.

Recently Posted Jobs

Sign up to get curated job recommendations

Quince is Hiring for 96 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →