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Overview
Quintar builds augmented reality experiences for live sports. It provides the Q.reality SDK that content owners, leagues, broadcasters, and event organizers can embed into existing mobile apps or special event apps to add live-action AR features during games, both at venues and for home viewing. The product works by developers integrating Quintar’s SDK into their apps, allowing fans to see AR overlays, interactive graphics, and immersive elements during broadcasts and in-stadium experiences. What sets Quintar apart is its strong focus on the sports entertainment market and its partnerships with major leagues and events (NFL, NBA, MLB, PGA Tour) to license AR technology and create customized experiences, rather than offering generic AR tools. The company’s goal is to raise viewer engagement and transform how fans experience live sports by delivering scalable, rights-holder–driven AR experiences that complement broadcasts and on-site viewing.
About Quintar
Industries
VR & AR
Enterprise Software
Entertainment
Company Size
11-50
Company Stage
Series A
Total Funding
$11.2M
Headquarters
Santa Clara, California
Founded
2020
Simplify's Take
What believers are saying
- Series A funding of $8.2M from Centre Court Capital enables expansion into new sports leagues.
- PGA TOUR Vision on Apple Vision Pro demonstrates spatial computing adoption by premium sports audiences.
- Multi-year Atlanta Hawks partnership generates recurring revenue from in-game AR features and venue wayfinding.
What critics are saying
- Apple's native PGA TOUR Vision app erodes Quintar's exclusivity and diverts mobile AR revenue.
- NBA's proprietary AR initiatives undercut Quintar's licensing model with in-house fan engagement tools.
- Revenue remains under $5M despite $8.2M Series A; delayed monetization risks investor confidence.
What makes Quintar unique
- Q.reality platform delivers device-agnostic AR experiences across mobile, TV, and XR wearables simultaneously.
- Secured partnerships with major sports properties including PGA Tour, Atlanta Hawks, and NFL organizations.
- Integrated Google ARCore Geospatial API and Meta Spatial SDK for comprehensive wayfinding and immersive content.
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Funding
Total Funding
$11.2M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 0%2 year growth
↑ 0%Quintar has gained a new investment as part of an $8.2 million funding round for its spatial XR platform.
A few years ago, Quintar created Q.reality, a platform that is device agnostic and designed to deliver relevant, data-driven interactive spatial XR experiences to fans no matter where they are.
Quintar wants to enhance navigation with augmented reality so you can have an easier time navigating live events at big venues for sports or concerts. And so it announced today at Google I/O that is has partnered with Google on its ARCore tech platform.Quintar tried out the tech recently as the official mobile augmented reality developer of the PGA Tour. It accurately places virtual objects on any physical place in real time, turning normally ordinary spaces into Quintar Places. This means a user can look at a phone with a camera pointed at the real world and see directional overlays on where to go, said Sankar Jayaram, CEO of Quintar, in an interview with GamesBeat.“This will just open people’s eyes,” Jayaram said. “This is actually really big. It’s an enterprise solution that can change a lot of things.” The combination of Google’s ARCore Geospatial API and Quintar’s Q.reality platform has created a comprehensive solution that produces live augmented wayfinding and interactive AR that can enhance engagement and improve the overall consumer experience for virtually any live event.The combined technologies were first tested at East Lake Golf Club in Atlanta, home of the PGA Tour Championship, the culminating event of the PGA Tour’s FedEx Cup playoffs, with the goal of creating an unprecedented interactive door-to-door fan experience
The PGA Tour enhances live attendance with an AR app for iOS devices, improving interactivity with the sport and entertainment
Quintar has raised a second seed round of $3 million to build out its augmented reality platform for live sports and entertainment.
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About Quintar
Industries
VR & AR
Enterprise Software
Entertainment
Company Size
11-50
Company Stage
Series A
Total Funding
$11.2M
Headquarters
Santa Clara, California
Founded
2020
There are no jobs for Quintar right now.
Find jobs on Simplify and start your career today