Overview

Quotient Technology operates in the digital advertising and promotions market, helping businesses plan and execute integrated promotional campaigns. The company uses proprietary data, including consumer spending, location intelligence, and purchase intent data, to target and optimize these campaigns. This approach allows businesses to enhance their brand experience across various consumer touchpoints, such as social media and physical stores. Quotient stands out from competitors by leveraging its unique position within the retail ecosystem, facilitating better outcomes for retailers, advertisers, and consumers alike. The goal of Quotient is to maximize the effectiveness and efficiency of promotional efforts, ultimately increasing the return on investment for its clients.

Simplify's Take

What believers are saying

• The merger with Neptune Retail Solutions could expand Quotient's client base and resources.
• Increased focus on DOOH advertising offers significant growth opportunities for Quotient.
• AI integration in advertising enhances personalization, benefiting Quotient's data-driven approach.

What critics are saying

• Increased competition from emerging digital platforms may erode Quotient's market share.
• Data privacy regulations could impact Quotient's ability to leverage consumer data effectively.
• The merger with Neptune may lead to integration challenges, disrupting operations and client relationships.

What makes Quotient Technology unique

• Quotient uses proprietary data for targeted, optimized promotional campaigns.
• The company integrates location intelligence and purchase intent data for effective consumer engagement.
• Quotient's omnichannel capabilities enhance brand experience across multiple consumer touchpoints.

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Funding

Total Funding

$987.3M

Above

Industry Average

Funded Over

9 Rounds

Notable Investors:

Greylock Partners

Notable Investors:

Greylock Partners

$430,000,000

Acquisition

Jun 2023

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Acquisition Funding Comparison

Coming Soon

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