Overview

Qurate Retail Group operates a multi-platform video commerce business that blends shopping with entertainment through brands like QVC, HSN, and Ballard Designs. It sells fashion, beauty, home goods, and electronics via linear TV, e-commerce sites, and streaming services, using shoppable video content to drive direct purchases. The company combines long-standing televised shopping with a growing digital strategy to enable checkout across TV, web, and mobile platforms. Its goal is to expand its share of online retail by growing streaming and social commerce while maintaining direct-to-consumer sales.