RAD Intel

RAD Intel

AI-driven marketing platform for influencer intelligence

Overview

RAD Intel is an AI-powered marketing platform that provides creative and influencer intelligence for brands and agencies. It analyzes content and audience data with machine learning and natural language processing and uses the RAD Score to rank content and influencers and predict campaign performance. The platform draws on data from about 24.9 million influencers and 600+ API partners to guide content strategy and influencer selection, while revenue comes from managed influencer campaigns that start with pilots and scale to retainers. The company helps brands improve engagement and ROI by aligning messaging with audience interests in the creator economy, and is led by Jeremy Barnett (CEO) and Bradley Silver (President).

About RAD Intel

Simplify's Rating
Why RAD Intel is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$970K

Headquarters

Santa Monica, California

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • Creator economy spending reaches $480B by 2027, expanding influencer matching and content optimization demand.
  • TikTok Shop US sales surged 450% YoY in Q1 2026, enabling real-time cultural signal analysis.
  • Enterprise adoption doubled sales contracts in past 12 months, validating managed services model with Fortune 1000.

What critics are saying

  • Adobe's $1.5B Firefly investment enables in-house content optimization, eroding RAD Intel's Fortune 1000 client base.
  • OpenAI's GPT-5 creator plugins replicate audience insights for free via API, obliterating retainer revenue models.
  • Lickly self-serve SaaS cannibalizes RAD Amplify managed services revenue as mid-market teams defect to cheaper access.

What makes RAD Intel unique

  • Proprietary LLM analyzes billions of data points across Reddit, TikTok, Instagram, X for real-time audience signals.
  • RAD Score™ predicts influencer and content performance using 24.9M influencer dataset and 600+ API integrations.
  • Holding company structure with unified AI layer powers RAD Amplify managed services and Lickly self-serve SaaS.

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Funding

Total Funding

$970k

Above

Industry Average

Funded Over

2 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Stock Options

Flexible and generous time off policy to balance your work and life

Remote-first environment with a strong async culture

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

1%

2 year growth

5%
Business Wire
Feb 23rd, 2026
RAD Intel spins out RAD Amplify as standalone managed-services company for Fortune 1000 brands

RAD Intel has launched RAD Amplify as a standalone managed-services company after several years serving Fortune 1000 brands and global agency networks. The company uses RAD Intel's real-time intelligence platform to help advertisers make faster marketing decisions through audience and creator matching. Rick Song has been appointed chief executive officer of RAD Amplify, bringing over 25 years of experience from roles at Nielsen, Rocket Fuel, iHeartMedia and Microsoft. Emily Duban will serve as president, having led revenue and delivery across RAD Intel's largest brand activations. RAD Amplify provides real-time, post-level audience intelligence to help advertisers plan media, content and creator programmes with measurable performance outcomes. The company aims to help enterprise marketing teams deliver results with greater precision and fewer wasted resources.

Business Wire
Feb 23rd, 2026
RAD Intel forms holding company to tackle $1T ad economy inefficiency with AI platform

RAD Intel, an AI-driven marketing intelligence company, has formalised a holding company structure to support expansion and acquisitions. The move addresses inefficiencies in the global advertising market, where industry estimates suggest 30% of the $1 trillion annual ad spend is wasted on late-stage planning decisions. Under the new structure, RAD Intel operates as the parent company, whilst two subsidiaries serve distinct markets: RAD Amplify provides managed services for enterprise clients, whilst Lickly offers self-serve SaaS for mid-market teams. Rick Song, former leader at Nielsen, Microsoft and iHeartMedia, has been appointed CEO of RAD Amplify. The restructuring follows accelerated enterprise adoption, with the company more than doubling sales contracts over the past 12 months. RAD Intel is backed by multiple Fidelity funds and was selected by the Adobe Design Fund.

VentureBeat
Oct 15th, 2025
RAD Intel Appoints Aaron Vandeford as Director of Investor Relations

RAD Intel appoints Aaron Vandeford as Director of Investor Relations. RAD Intel announced today that Aaron Vandeford has joined as Director of Investor Relations. In this role, Vandeford will lead and investor relations strategy and execution, strengthening engagement across the company's growing investor community and helping position the company for its next stage of growth. Vandeford brings nearly 20 years of experience in investor relations, strategic finance, and capital markets. He has advised and led investor communications for public, private, and PE-backed companies through IPOs, SPACs, and M&A transactions totaling more than $20 billion in value. His background spans energy, technology, and consumer-facing sectors, with deep experience building and scaling best-in-class investor relations programs and partnering with executive teams to design capital allocation strategies, strengthen investor trust, and craft compelling financial narratives. "Since day one, we've focused on a direct and open dialogue with our entire investor base as an important driver of success. As we scale the business, Aaron's capital-markets experience will allow us to keep that personal access while also raising the bar on metrics, cadence, and investor value overall," said Jeremy Barnett, Co-Founder and CEO of RAD Intel. "I'm thrilled to join RAD Intel at such an exciting stage in its journey," said Vandeford. "The company's commitment to innovation and impact, combined with its unique approach to democratizing investment access, is incredibly compelling. I look forward to building deep relationships with our investors and helping to amplify RAD Intel's story as we grow." Aaron received his MBA in Finance from the University of Denver and B.A. in Economics and Spanish from Willamette University. About RAD Intel RAD Intel is a holding company with one shared AI decision layer that accelerates go-to-market for high-traction brands. Portfolio companies plug into one unified platform that ingests live market data, builds high-intent audiences, and directs creative and media toward measurable outcomes - shortening time to market and compounding growth across the portfolio. Learn more at www.radintel.ai. View source version on businesswire.com: https://www.businesswire.com/news/home/20251015797274/en/ Maria Brown, RAD Intel [email protected]

Castle Placement
Sep 21st, 2024
AdTech Capital Raises in the U.S. - September 2nd-15th, 2024

AudiencePlus, a content marketing platform, raised early-stage venture funding from High Alpha.

Business Wire
Apr 23rd, 2024
Rad Ai Announces Strategic Artificial Intelligence Buyout Plan To Propel Growth And Advance The Creator Economy

LOS ANGELES--(BUSINESS WIRE)--RAD AI, the leader in AI-powered audience-first marketing and communications solutions, today unveiled its new strategy to rapidly reform the industry's landscape: Artificial Intelligence Buyouts (AIBOs). This strategic endeavor is designed to revolutionize the landscape by acquiring small- and medium-sized agencies, initially focusing on those operating within the creator economy. The company’s AIBO strategy meets critical needs within the creator economy. Small- to medium-sized agencies frequently lack advanced AI tools and infrastructure, hindering their ability to scale operations and client relationships. This capability gap often hampers the organization's ability to compete effectively in the marketplace. By integrating RAD AI’s proprietary technology, the initiative is set to transform their operational capabilities, boosting client satisfaction and profitability

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