RBI

RBI

Global quick-service restaurant operator and acquirer

Overview

Company Does Not Provide H1B Sponsorship

RBI operates a global portfolio of quick-service restaurant brands, including Burger King, Tim Hortons, and Popeyes. It franchises and runs company-owned restaurants offering burgers, coffee and baked goods, and Louisiana-style chicken through a standardized, fast-service model with dine-in, takeout, and drive-thru. The company leverages merged brands to achieve global scale, cost savings, and cross-brand capabilities via centralized supply chain and marketing. Its goal is to expand worldwide, improve profitability, and create shareholder value by growing brands and optimizing operations.

About RBI

Simplify's Rating
Why RBI is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Oakville, Canada

Founded

1954

Your Connections

People at RBI who can refer or advise you

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Simplify's Take

What believers are saying

  • Burger King's Whopper marketing lifted U.S. same-store sales 5.8% in Q1 2026.
  • RBI's China joint venture targets over 4,000 Burger King restaurants by 2035.
  • Tim Hortons and Firehouse Subs still delivered positive same-store sales growth.

What critics are saying

  • Popeyes' 6.5% same-store sales decline signals a serious brand-level execution problem.
  • Burger King China's 83% CPE ownership leaves RBI exposed to partner underinvestment.
  • Franchisee failures, food-safety issues, or brand scandals quickly damage portfolio-wide royalty income.

What makes RBI unique

  • RBI owns four iconic brands: Tim Hortons, Burger King, Popeyes, and Firehouse Subs.
  • Its franchise-heavy model spans over 32,000 restaurants across 120 countries.
  • The company pairs brand ownership with Restaurant Brands for Good sustainability initiatives.

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Funding

Total Funding

$1.7B

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Paid Parental Leave

Mental Health Support

Relocation Assistance

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-7%

1 year growth

-7%

2 year growth

-7%
Canadian Packaging
Jun 11th, 2026
Paul Yang of Restaurant Brands at PAC Global Disruptors Summit.

Paul Yang of Restaurant Brands at PAC Global Disruptors Summit. June 11, 2026 By Canadian Packaging Paul Yang of Restaurant Brands presents the life cycle of Tim Hortons coffee cup lids at the PAC Global Disruptors Summit.

Insider Monkey
Mar 24th, 2026
What analysts are saying about Restaurant Brands International Inc. (QSR).

What analysts are saying about Restaurant Brands International Inc. (QSR). Published on March 24, 2026 at 5:27 pm by rameen kasana in news. Restaurant Brands International Inc. (NYSE:QSR) is among the 5 High-Growth Restaurant Stocks for 2026. On March 2, Truist Securities lifted the price target on Restaurant Brands International Inc. (NYSE:QSR) to $87, up from $83, and maintained a Buy rating. The firm appeared more positive on the company's long-term growth potential after the Investor Day presentation. While highlighting Burger King U.S.'s turnaround pace, Truist Securities noted a clear plan for new store expansion in Burger King China through a new joint-venture partner and sustained momentum in Tim Hortons Canada. What's interesting is that Restaurant Brands International Inc. (NYSE:QSR) is making its business model more efficient by becoming investment-grade and shifting away from M&A. According to the firm, the company aims to return significant cash to its shareholders, nearly 4.6% of its market capitalization in 2026. A day later, Brian Harbour from Morgan Stanley slightly increased the price target on Restaurant Brands International Inc. (NYSE:QSR) to $78 from $77 and reiterated an Equal Weight rating. As reported by TheFly, this followed the firm's model revision to better reflect the updates presented at the investor day. Morgan Stanley still considers this a show-me story, even as it gains some credibility with algorithms. Restaurant Brands International Inc. (NYSE:QSR), incorporated in 1954, is a Florida-based quick service restaurant company operating through six segments: Tim Hortons, Burger King, Popeyes Louisiana Kitchen, Firehouse Subs, International, and Restaurant Holdings. While we acknowledge the risk and potential of QSR as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than QSR and that has 10,000% upside potential, check out our report about this cheapest AI stock.

Sustainability Magazine
Mar 24th, 2026
Navigating corporate Sustainability Strategy: The US Summit.

Navigating corporate Sustainability Strategy: The US Summit. March 24, 2026 Learn from sustainability leaders from PepsiCo, Fifth Third Bank, Genesys and Restaurant Brands International at The Corporate Environmental Strategy Forum Global markets are facing pressure to integrate ESG priorities into the core of their business models. At Sustainability LIVE: The US Summit, The Corporate Environmental Strategy Forum panel will address the complexities of modern corporate responsibility. The forum explores how senior leaders are aligning climate and social priorities with core business objectives to drive innovation, resilience and measurable impact. Organisations today are judged by how they embed sustainability across strategy, operations and culture. This panel offers a deep dive into how industry giants are integrating these values into daily decision-making to ensure long-term value creation. Meet the panelists. The forum features a diverse lineup of sustainability veterans from the financial, technology, food service and consumer goods sectors. Each speaker brings a unique perspective on how to scale impact within massive global footprints. Pratik Raval: Chief Sustainability Officer, Fifth Third Bank With more than 20 years of global leadership experience, Pratik Raval leads the sustainability office at Fifth Third Bank. His remit covers many aspects of the business: overseeing the bank's corporate sustainability strategy, US$100bn in sustainable finance and place-based resiliency solutions. Pratik's expertise spans multiple sectors, including real estate, industrial and technology, making him a lead collaborator for the bank's governance and risk management practices. Bridgette Bell McAdoo: Chief Sustainability Officer, Genesys Bridgette Bell McAdoo has been shaping the sustainability programmes at Genesys since 2020. Her approach is grounded in the belief that innovation must serve both people and the planet. Under her leadership, Genesys has set a goal to power 80 million meaningful conversations among charities and people in need by 2030. She says: "At Genesys, empathy isn't just a guiding principle; it's the heart of how Sustainability Mag build, lead and give back. "This approach to sustainability is grounded in the belief that innovation must serve people and the planet if we want both to thrive." Paul Yang: Head of Global Sustainability, Restaurant Brands International Paul Yang brings more than 15 years of experience in supply chain, procurement and packaging to the panel. Representing one of the world's largest quick-service restaurant companies, Paul focuses on the "Restaurant Brands for Good" vision. His work involves collaborating with franchisees and suppliers to reduce greenhouse gas emissions through fleet electrification, renewable energy and updated building standards for energy efficiency. Yupu Zhao: VP, Global Sustainability Strategy, PepsiCo Yupu Zhao is instrumental in implementing pep+ (PepsiCo Positive), the company's strategic framework for planet-centric action. PepsiCo recently achieved its 2025 water targets, replenishing 100% of the water used in high-risk area facilities. Reflecting on this milestone, Yupu says: "Implementing 60+ watershed replenishment projects and restoring nearly 29 billion litres of water in a single year is not just an operational achievement - it's a reflection of dedication and a shared commitment to doing this the right way." Join Sustainability Mag in Chicago on 21-22 April 2026 to hear from these leaders on The Corporate Environmental Strategy Forum panel at Sustainability LIVE: The US Summit. Why sustainability leaders should attend. For sustainability professionals, the Corporate Environmental Strategy Forum is an essential opportunity to gain actionable insights from those managing some of the world's most complex value chains. Here is why attendance is vital: * Operational integration: learn how to make sustainability a central pillar of business resilience * Decarbonisation blueprints: gain insights into practical climate action, such as Restaurant Brands International's approach to fleet electrification and supply chain engagement in the beef industry * Social impact and empathy: discover how companies like Genesys use empathy to drive social goals, having already facilitated 16 million meaningful charity conversations in recent fiscal years * Water and resource stewardship: understand the mechanics behind PepsiCo's success in restoring billions of liters of water to local ecosystems * Sustainable finance: explore how Fifth Third Bank manages a US$100bn portfolio to support community resiliency and non-financial reporting In an era where transparency and measurable results are non-negotiable, this forum provides the roadmap for leaders looking to shape a more sustainable and profitable future. Company portals.

The Associated Press
Feb 26th, 2026
Burger King tests AI headsets that track if staff say 'welcome' and 'thank you

Burger King is testing AI-powered headsets in 500 US restaurants that can track employee interactions and operational efficiency. The OpenAI-powered system, called Patty, alerts managers when inventories are low, recites recipes and monitors whether employees use words like "welcome" and "thank you" with customers. Restaurant Brands International, which owns Burger King, said the technology is intended as a coaching tool rather than individual employee tracking. Employees can ask Patty about menu preparation or update digital menus when ingredients run out. The system is part of a larger BK Assistant platform set to roll out across all US restaurants this year. Burger King joins other fast food chains experimenting with AI, including Yum Brands' partnership with Nvidia and McDonald's collaboration with Google.

Yahoo Finance
Feb 4th, 2026
Burger King targets over 4,000 restaurants in China by 2035 with $350M CPE investment

Burger King is targeting over 4,000 restaurants in China by 2035, up from approximately 1,250 currently. The goal follows completion of a joint venture between parent company Restaurant Brands International and investment firm CPE, announced in November. The partnership includes a $350 million primary capital investment from CPE to support growth, marketing, menu innovation and operations. CPE now owns approximately 83% of the business, with RBI retaining a 17% minority stake and board seat. Under the deal, a Burger King China affiliate signed a 20-year master development agreement granting exclusive rights to develop the brand in China. RBI will recognise royalties from the business in its international segment. During RBI's third quarter earnings call, same-store sales at Burger King China rose 10.5%.

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