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RCX Sports

Power youth leagues via pro partnerships

Overview

RCX Sports provides and supports youth sports programs by serving as the official youth program partner for major leagues (NFL, Jr. NBA, NHL, MLS, MLB). It helps local operators run grassroots leagues, events, and Play with the Pros experiences across multiple sports (flag football, basketball, hockey, soccer, baseball/softball) while keeping local control over season structure, pricing, registration, age divisions, and format. The company adds pro-league partnerships, marketing tools, coach resources, and ongoing onboarding to help programs grow and improve participation. It also produces premium youth events, tournaments, and activations that connect kids with athletes and leagues. The goal is to lower barriers to entry, strengthen communities, and enable more kids to play, reaching millions of participants across all 50 states.

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About RCX Sports

Simplify's Rating
Why RCX Sports is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Roswell, NM

Founded

2019

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What believers are saying

  • October 1, 2026 U.S. Bank funded 10 NFL FLAG regional tournaments across 2026-2027.
  • September 28, 2026 NRPA partnership expands RCX into parks with municipal distribution.
  • September 27, 2026 YMCA Silicon Valley launched MLS GO soccer, proving community demand.

What critics are saying

  • RCX depends on league licensors; any renewal fight hits revenue and brand access fast.
  • Private-equity ownership draws regulatory scrutiny after 2026 congressional youth-sports investment proposals.
  • A sponsor pullback from U.S. Bank or BVG investors would crush expansion momentum.

What makes RCX Sports unique

  • RCX controls youth licenses for NFL FLAG, MLS GO, Jr. NBA, and NHL STREET.
  • June 4, 2026 BVG acquired RCX, keeping Izell Reese and the operating model intact.
  • Its multi-sport playbook converts pro-league brands into local programs through one national operator.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Parental Leave
  • Wellness Program
  • Remote Work Options

Company News

Startland News
Oct 13th, 2026
Ethical athletic apparel company moving global HQ to RS' social impact hub on Troost.

Ethical athletic apparel company moving global HQ to RS' social impact hub on Troost. Rendering of the Resto Athletic world headquarters at RS Impact Exchange at 311 Troost Ave.; rendering by Clockwork Architecture + Design A major expansion for Kansas City-based Resto Athletic also marks a significant milestone for Reconciliation Services after the social impact-focused nonprofit's $16 million campus redevelopment and the launch of its RS Impact Exchange in 2025, said Father Justin Mathews. The apparel company - an AI uniform designer and manufacturer founded on the principles of "restorative entrepreneurship" and committed to paying above-industry, life-lifting wages for its more than 600 workers across global facilities in the Dominican Republic, Egypt, and the Philippines - is set to take over 8,100 square feet on the entire second floor of the RS Impact Exchange building. Moving from its nearby facility at 1220 E. 31st St., Resto Athletic is expected to open and fully operate its new headquarters in early 2027. The $1.3 million Jackson County-funded restoration project includes a new west entrance, ADA accessibility and an elevator to the building. "This partnership perfectly reflects our shared commitment to community healing, dignity, and economic reconciliation," said Mathews, CEO of Reconciliation Services. "By bringing stable, living-wage jobs and a strong social mission to 31st and Troost, Resto Athletic is helping us transform this historic corner and write a new chapter of growth and opportunity for our neighbors." Resto Athletic focuses on custom dye-sublimated performance wear and team uniforms for schools, leagues, resellers, and large-scale sports programs. Resto manufactures roughly 350,000 custom garments each month and is a licensed manufacturing partner of RCX Sports, the company produces apparel for the NFL Flag, MLS GO, Jr. NBA, NHL Street, and USTA programs. "Right now, it feels like the sky's the limit," MJ Mitchell, CEO of Resto Athletic told Startland News in June. "If we can keep our humility, keep our focus, and keep our people working together really well, then we feel poised for a great decade." The speed and efficiency offered by Resto Athletic's AI designer allows the company to fight exploitative sweatshop conditions and restore dignity in textile manufacturing, he explained. "We actually started for job creation, creating dignified work internationally primarily," said Mitchell, who also serves as Resto's CTO. "Digital customization allows us to have enough room to pay workers what they deserve." Moving into the space at 3110 Troost Avenue helps fulfil RS Impact Exchange's reimagining of the vacant, historic 1920-built Baker Shoe Building as a self-sustaining economic engine where 100 percent of the tenant lease proceeds are reinvested directly into Reconciliation Services' client programs and the revitalization of the Troost corridor, Mathews said. Rendering of the Resto Athletic world headquarters, facing Troost Ave., at RS Impact Exchange; rendering by Clockwork Architecture + Design Construction is currently under way on the second floor of the RS Impact Exchange, with project management being handled by MC Realty. Renovations are transforming the space into a state-of-the-art facility, introducing a new west-facing entrance from the parking lot, a shared conference room, elevator, and beautifully finished common areas that blend the building's historic masonry with modern design elements. Kamill Bankhead and Damon Tucker, Kuhl.chr Luxury Salon Suites, pose together outside the RS Impact Exchange retail hub on Troost Ave. during a 2025 launch event for the space; photo by Nikki Overfelt Chifalu, Startland News "Helping bring Resto Athletic's headquarters to the RS Impact Exchange is a dream transaction that sets the stage for the last retail space we have available on that block that will be ready for a strong community tenant later this year," said Sheryl Vickers, president of Select Sites Commercial Real Estate, which helped guide landlord representation for the transaction alongside Susan Scott, senior vice president. "This move not only anchors the second floor of this beautifully redeveloped building but also brings a highly successful, fast-growing company with an incredible heart to the 31st and Troost corridor." "Alongside first-floor tenants Kuhl.chr Luxury Salon Suites and the upcoming highly impactful Mazuma Credit Union branch - also under construction now! - the RS Impact Exchange is rapidly emerging as a model for moral, community-focused commercial development," Vickers continued. 3100 Troost Avenue, Kansas City, Missouri, 64109 Fund more stories. This story was made possible by readers like you. Join them - make a one-time contribution or become a monthly member to sustain our work. Select Amount

YMCA of Silicon Valley
Sep 27th, 2026
YMCA of Silicon Valley MLS GO Soccer League.

YMCA of Silicon Valley MLS GO Soccer League. September 27, 2026, Silicon Valley, CA - The YMCA of Silicon Valley is excited to launch the YMCA of Silicon Valley MLS GO Soccer League in partnership with MLS GO, RCX Sports, and the San Jose Earthquakes. The six-week, no-cost league will bring soccer into YMCA of Silicon Valley's after school programs, giving more than 400 third and fourth graders the opportunity to learn soccer skills, build confidence, experience teamwork and belonging, and have fun. YMCA staff will be trained as coaches, and youth will receive official MLS team kits. Games will be held Saturdays at Wilcox High School, with the YMCA Project Cornerstone asset-building skills incorporated throughout the program. The partnership kicked off Sunday, September 27th with a soccer clinic at Buchser Middle School, where more than 100 children participated alongside Earthquakes-trained coaches. Each child received a soccer ball and shirt. View the news coverages below:

PE Hub
Jun 4th, 2026
Brand Velocity Group acquires RCX Sports with backing from Hamilton Lane and athlete investors

Brand Velocity Group has acquired RCX Sports, with financial backing from an investor group including Hamilton Lane's impact platform, St. Cloud Capital, Darco Capital and Three Ocean Partners. The deal also features support from athlete partners including Eli Manning, Emmitt Smith, Larry Fitzgerald and Jameis Winston. No financial terms were disclosed for the transaction.

PR Newswire
Jun 4th, 2026
Brand Velocity Group Acquires RCX Sports to Scale the Nation's Leading Youth Sports Platform

/PRNewswire/ -- Brand Velocity Group ("BVG"), a diversified investment firm focused on accelerating growth across consumer and sports businesses, today...

CNBC
Jun 4th, 2026
Eli Manning's private equity firm acquires NFL Flag licensing company in youth sports bet

Eli Manning's private equity firm Brand Velocity Capital is acquiring RCX, the youth sports operating partner for the NFL, NBA, WNBA, MLS, NHL and MLB. The acquisition comes as Manning champions flag football, stating he wants it sanctioned as a high school varsity sport for both boys and girls. The deal follows recent scrutiny of private equity in youth sports. Last month, Democratic congressmen introduced legislation that would ban some private equity firms from investing in the sector. RCX operates youth sports programmes including NFL Flag. Manning has been a long-time advocate for flag football's expansion at the high school level.

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