Reeds closing after 37 years in St. Helena. Reeds is closing after a 37-year run in downtown St. Helena. All merchandise at the clothing boutique is 20% off. Larry Heit, who runs Reeds along with his wife Fran, said the exact timing of the closure will depend on how quickly the remaining stock sells out. The store's lease continues through the end of October. St. Helena Star Editor

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