REI is an outdoor co-op that sells top-quality gear and apparel, offers rental equipment, and provides expert advice and outdoor experiences to help people enjoy nature. Its products work by organizing and selling outdoor gear and services—gear, clothing, rentals, and guidance—so customers can plan, equip, and participate in outdoor activities. REI differentiates itself from competitors by operating as a shareholder-free co-op focused on stewardship and sustainability, reinvesting proceeds to support the outdoors rather than paying dividends. It also builds a community through its stories, experiences, and expert advice aimed at helping people of all levels get outside. The company’s goal is to inspire and enable life outside for everyone and to awaken a lifelong love of the outdoors for all.
Industries
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
1938
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REI's iconic Half Dome Tent celebrates 45 years with fresh upgrades. Aug 9, 2026 12:49 AM REI Co-ops bestselling Half Dome tent line hits a midlife milestone this year. For 45 years, Half Dome tents have evolved with technological advances and design input from Co-op members. In celebration, REI released an anniversary-specific design for its signature tent, the Half Dome 2. The entire Half Dome collection received technical upgrades that REI claims add more headspace volume, better wind- and water-resistance, and a more intuitive tent pole setup. REI also pledged to donate 20% of proceeds from Half Dome sales through April 30 to the National Parks Conservation Association to continue protecting public lands. Half Dome 2, Half Dome 2 Plus, and Half Dome 3; (photo/REI Co-op) Upgrades Across the Half Dome Collection The commemorative 45th anniversary-edition Half Dome 2 tent includes a throwback Blue Gorge color, a historic REI logo on the rainfly, and an emblazoned anniversary marker on the lower exterior of the tent body. The rest of the Half Dome line received technical upgrades, as well. REI says that all three tents in this collection - the Half Dome 2, Half Dome 2 Plus, and Half Dome 3 - received additional room for your head and shoulders around the perimeter of the tent from a pole redesign. It says this redesign gives campers more room to sit comfortably, change clothes, or move around inside without impacting the footprint size. The sidewall height of each tent rose, as well. REI claims that this not only gives those inside more privacy, but protects better against wind, debris, and grit entering the tent. REIs latest HubCheck technology; (photo/REI Co-op) The tent pole connections also received upgrades. The HubCheck system, pictured above, allows campers to verify that the poles are fully secured with four small windows in the central connecting hubs. If you can see the light and dark green poles through those windows, youll know youve fastened them correctly. The Half Domes last update is found in the rainfly. REI claims the latest versions of the Half Dome tents sport more durable rainfly materials (40-denier ripstop nylon with a polyethylene coating) than previous versions. It also updated the rainflys pattern to reach closer to the ground than previous models. REI states that this gives campers even greater protection from rain, dust, and wind storms. REI Half Dome Tent 45th Anniversary Edition; (photo/REI Co-op) Half Dome Proceeds Donated to National Parks Preservation The Co-op announced that, in honor of the Half Domes 45th anniversary, 20% of proceeds resulting from these tent sales through April 30 will be donated to the National Parks Conservation Association to support the fight to protect public lands. NPCA states its advocates work in the field, in the courtroom, and in the capitol to preserve and protect Americas National Parks. Their workload may have increased significantly in the wake of mass federal layoffs of both National Park Service and National Forest staff, resulting in reduced services and access to popular National Park locations. REI claims the Half Domes are even roomier with a tent pole configuration upgrade; (photo/REI Co-op) Why the Upgrades? REI claims its bestseller is the Half Dome tent, which consistently improves with input from Co-op members. In the midst of a milestone 45 years of producing the Half Dome tents, REI says it didnt want to modify a solid overall design but simply tweak a few areas that members mentioned could use some attention. The GearJunkie team has one of these updated models and plans to test it soon. In the coming weeks, well report back with more details on how these upgrades compare to tests on previous Half Dome tent models and against other two- to three-person tents. Welcome to zzdsport comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from its Community Managers. Popular recommendations >
Fashion brands pivot to resale to capture secondary markets. TrendPulse AI Analysis This article covers business trends, sourced from Fortune. Its AI system has analyzed the key points and extracted the most relevant insights for decision-makers. Below is the structured breakdown of the original content. Quick summary. * Major retailers including Zara, H&M, Lululemon, Levi's, and REI are launching proprietary resale platforms to reclaim revenue previously lost to third-party marketplaces. * The global secondhand apparel market is projected to reach $393 billion by 2030, with growth rates significantly outpacing the broader retail clothing sector. * Branded resale initiatives allow companies to control the entire product lifecycle while strengthening customer loyalty and enhancing corporate sustainability credentials. Key details. For decades, fashion brands focused exclusively on new seasonal collections, leaving the lucrative secondary market to platforms like eBay, Poshmark, and Depop. By launching internal resale channels, these companies are now capturing a portion of the billions in sales that previously occurred outside their ecosystem. According to the ThredUp 2026 Resale Report, the U.S. secondhand market is expected to hit $78.8 billion by 2030, growing nearly four times faster than traditional retail. Industry experts note that this shift is driven by both economic necessity and changing consumer values. H&M, for example, reported that its 'Pre-Loved' initiative generated SEK 1,844 million ($194.4 million USD) in 2025, a 31% year-over-year increase. By integrating pre-owned items alongside new merchandise, brands lower the barrier to entry for shoppers, allowing them to browse and purchase both in a single, seamless transaction. Branded resale allows companies to own the entire fashion life cycle, from the initial sale to resale, repair and eventual recycling, says Shawn Grain Carter, a professor at the Fashion Institute of Technology. Why this matters. The move toward circular business models represents a fundamental shift in retail strategy. By participating in the resale space, brands are not only diversifying their revenue streams but also deepening their connection with Gen Z and millennial consumers who prioritize sustainability. This strategy effectively turns a potential loss - the devaluation of a product after its first use - into a recurring customer touchpoint. Furthermore, these platforms serve as a powerful marketing tool for corporate social responsibility. In an era where consumers are increasingly critical of fast fashion's environmental impact, offering a resale option helps brands "burnish their green credentials." For investors and executives, the takeaway is clear: failing to integrate resale into a brand's portfolio is no longer just a missed revenue opportunity; it is a strategic risk that cedes market share to competitors and third-party intermediaries. The bottom line. Retailers must embrace circular commerce to capture the rapidly expanding secondhand market and maintain long-term relevance with value-conscious, eco-minded consumers. Original source: Fortune This article has been processed and analyzed by TrendPulse AI for informational purposes. Content may have been summarized or restructured for clarity.
REI Co-op narrows losses in 2025 as sales lift. U.S. outdoorwear retailer REI Co-op on Monday reported sales in 2025 reached $3.54 billion, up slightly from 2024. The Kent, Washington-based company said annual net income improved by $102 million from 2024, narrowing the full-year net loss to $54.3 million and delivering two profitable quarters to close out 2025. The company also logged a 7% year-over-year increase in gross profit, thanks to increased operating discipline and inventory management, and reported a 15% reduction in emissions compared to the 2019 baseline year. "This past year showed what's possible when we stay grounded in our Peak 28 strategy and true to who we are," said Mary Beth Laughton, president and CEO of REI Co-op. "We're seeing clear signs that our plan is working, strengthening the business now and shaping a stronger future for the co-op. Alongside that progress, employees and members continue to live our values by showing up for public lands and protecting access to the outdoors for generations to come." Last year, REI opened six store locations, including four net-new stores in Amherst, NY, Chico, CA, Durango, CO and Elk Grove, Calif., and two relocations in Carlsbad, Calif. and Lynnwood, Wash.
REI Co-op reported $3.54 billion in net sales for 2025, up slightly from 2024, whilst narrowing its full-year net loss to $54.3 million. The outdoor retailer delivered two profitable quarters to close the year and increased gross profit by 7% year-over-year to $1.52 billion through improved inventory management. The co-op added one million new members, bringing total membership to over 26 million, and distributed $203 million in member rewards. REI invested $121.9 million in employee incentives, a 44% increase from 2024. The company achieved a 15% emissions reduction compared to 2019 and opened six store locations. Through its Cooperative Action Network, REI members and employees generated a record 1.2 million messages to elected officials on public lands issues. The retailer also entered a three-year agreement with Ambercycle to scale sustainable textile materials.
The best backpacking deals of the week (04.02.26). Spring has sprung and, with that, backpacking season is almost upon The Trek in full spring. If you're seeking some great deals to help fully equip your gear setup this year, The Trek has got you covered! With REI currently running a sale of up to 60% off, The Trek collected the best deals for backpackers and have listed them below for your perusing pleasure! The best deals this week for backpackers. REI has launched its Spring Sale this week, where you can find up to 60% on its Spring Deals collection, 50% off REI clearance, 30% off hiking and camping deals, and 50% off footwear. The sale runs through April 5. The Trek's top picks - layers. While technical grid fleeces dominate the trails, the Synchilla remains the gold standard for stationary camp warmth. Its heavyweight polyester doesn't breathe well enough for steep climbs, but for sub-$70, it offers a level of durability and a cozy factor that technical layers lack. It's the perfect luxury layer for cold mornings at the campsite or on the trail. At under $30, this is the best utility layer for hikers who prioritize function over brand names. It uses a simple, non-grid construction that provides consistent insulation under a rain shell or windbreaker. It is light enough to toss in a daypack as an emergency warm layer without a significant weight penalty. 50% off patagonia Nano Puff insulated jacket (women's | men's) $113.83. The Nano Puff is built for damp, windy environments where down insulation would fail. It uses 60g PrimaLoft Gold Eco, which retains 98% of its warmth even when wet. It's highly packable and serves as a reliable mid-layer for three-season backpacking, especially in the humid Midwest, East Coast, or PNW. The Trek's top picks - footwear. Up to 50% off Merrell Moab 3 hiking shoes (women's | men's) $104.73 | $69.83. The Merrell Moab 3 continues to live up to its Mother of All Boots title by offering a level of out-of-the-box comfort that is increasingly rare in a world of stiff, highly technical footwear. This isn't the shoe you choose for a 2,000-mile speed attempt where every gram counts, but it is exactly what you want for hauling a traditional pack where lateral stability and underfoot protection are non-negotiable. The HOKA Speedgoat 6 has firmly cemented itself as a thru-hiker staple by perfecting the balance between high-volume protection and nimble trail performance. For 2026, this 6th iteration has addressed long-standing complaints about heat retention by introducing a significantly more breathable woven textile upper that keeps your feet cool during high-mileage summer stretches. The Lone Peak 9 remains the definitive choice for thru-hikers who prioritize a zero-drop platform and a wide toe box that accommodates natural foot splay and swelling over high-mileage days. This iteration features a reinforced midfoot for a more secure fit and a stickier MaxTrac outsole compound designed to fix the durability issues seen in previous versions on wet, technical rock. The MTN Racer 4 serves as the ideal middle ground for hikers who want a wide toe box but prefer a 5mm drop to alleviate Achilles and calf strain during long mountain ascents. It features a high-performance Vibram Megagrip outsole and a resilient ZipFoam midsole, providing a more stable and tactile connection to the trail than the softer, more mushy maximalist shoes on the market. The Trek's top picks - hiking/camping gear. At just 1 lb, this is a luxury item that even weight-conscious backpackers are carrying this year. It keeps you off the cold, damp ground after a 15-mile day, which significantly aids in muscle recovery and morale. The 2026 price point makes it one of the most affordable ways to add significant comfort to a lightweight kit. The Tikka is a set it and forget it piece of gear. With 350 lumens and a simple interface, it provides enough light for night-hiking without the complexity of programmable apps or external battery packs. It's a reliable, lightweight primary light source that is virtually indestructible for the price. This pad offers a stable, quiet sleep surface for those who find crinkly UL pads too noisy. It features an R-value around 3.5, making it a true three-season option that handles spring and fall temperatures with ease. It strikes a rare balance between packability and a plush, 3-inch thickness for a great night's sleep. Like what you've read? Affiliate Disclosure This website contains affiliate links, which means The Trek may receive a percentage of any product or service you purchase using the links in the articles or advertisements. The buyer pays the same price as they would otherwise, and your purchase helps to support The Trek's ongoing goal to serve you quality backpacking advice and information. Thanks for your support!
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Industries
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
1938
Find jobs on Simplify and start your career today