REI and AllTrails just announced official partnership. REI and AllTrails have announced a multiyear partnership offering discounted AllTrails memberships, trail cleanup events and new in-store programming. Two of the biggest names in outdoor recreation are teaming up. Latest videos. REI Co-op and AllTrails announced a multiyear partnership Sept. 15 that will combine discounted AllTrails memberships for REI members with trail stewardship events, in-store programming and other efforts aimed at getting people outside. Under the agreement, REI becomes AllTrails' official outdoor retailer in the United States, while AllTrails becomes REI's official outdoor exploration app partner. The companies also plan to hold activations at REI stores around the country. For REI's roughly 26 million members, the most immediate benefit is discounted access to AllTrails' paid plans. "This partnership felt natural to us from the start," said Carly Smith Costello, Chief Business Officer at AllTrails. "We're equipping REI members with the app they need to explore the outdoors and connecting them to real insights from the AllTrails community - from trail reviews and photos to current conditions and popular times. This is the start of a long-term partnership to support our communities' shared love of the outdoors." "Helping our members spend more time outside is one of the most meaningful ways REI delivers on the promise of co-op membership, and this new partnership with AllTrails helps us do just that," said Abigail Jacobs, Chief Marketing Officer at REI Co-op. "Together, we are making co-op membership more valuable by making it easier to discover new places, plan adventures, and explore with confidence. We're excited to help more people deepen their connection to the outdoors and the commitment to protect it." REI members get discounted AllTrails memberships. REI members can now purchase AllTrails Plus for $25 per year, compared with its standard $35.99 annual price. AllTrails Peak is available to REI members for $50 per year, compared with the regular $79.99 annual subscription. AllTrails offers three membership levels. The free Base plan includes trail discovery, basic maps, community reviews and navigation. Plus adds features including downloadable offline maps, wrong-turn alerts, 3D trail previews, live activity sharing and trail-condition information. Peak includes the Plus features along with AllTrails' more advanced route-planning and on-trail tools. For hikers, mountain bikers and backcountry users, offline maps are one of the more useful paid features, particularly in mountain areas where cell service can disappear quickly. The partnership goes beyond app discounts. REI and AllTrails are also expanding the Better Trails Club, a trail stewardship program the companies tested earlier this year. More than 500 volunteers participated in six Better Trails Club events during the spring, according to REI. The outings combined guided trail experiences with cleanup and stewardship projects involving local nonprofits and community organizations. Nine additional Better Trails Club events are planned across the United States this fall. REI describes the upcoming events as community hikes that include micro-trash cleanup based on Leave No Trace principles, followed by gatherings for participants. That makes the partnership more than a straightforward agreement to offer a discounted app subscription. REI gets a direct connection to one of the most widely used trail-discovery platforms, while AllTrails gains access to REI's enormous membership base, retail stores and existing outdoor education network. REI is also putting $1 million into America's National trails. The new partnership arrives as REI expands several other trail-focused initiatives. Earlier this month, the co-op announced that it will donate $1 million to organizations supporting America's National Scenic and Historic Trails as part of National Public Lands Day on Sept. 26. Customers, members and employees can vote through Oct. 2 on how part of that funding will be distributed. The participating organizations work across more than 60,000 miles of nationally designated trails, including routes such as the Appalachian Trail and Pacific Crest Trail. REI also reported that its Cooperative Action Fund distributed more than $12 million to 369 nonprofit organizations in 2025, supporting work that included more than 13,000 miles of trails and waterways. AllTrails continues to expand beyond trail maps. AllTrails has also been adding features and membership benefits beyond its original trail-finding function. The platform says its database now includes more than 450,000 trails around the world. Its paid subscriptions add offline navigation and other tools designed for people traveling beyond reliable cellular coverage. The new REI partnership gives the company another way to connect that digital trail network with the physical outdoor industry. For REI members who already pay for AllTrails, the discounted subscription pricing is the most obvious benefit. But the longer-term significance may be the combination of REI's retail and outdoor education footprint with AllTrails' enormous digital community.

What REI and USAL's ROADWORK Teaches Brands. August 31, 2026 What ROADWORK actually did differently. REI's ROADWORK series with USAL took a run club concept and stripped out the thing most running events are built around: speed. The LA edition was an easy morning of running and talking, mixing familiar faces with new ones, before the concept moved north to San Francisco. No leaderboard, no finish line clock, no pressure to perform. Just people moving through their city together. That's a small shift with a big effect, and it's worth brands paying attention to. Why removing performance pressure matters. Most outdoor and fitness communities carry some implicit performance bar. Run a certain pace, hit a certain distance, keep up with the group. That bar is exactly what keeps a lot of people from ever showing up in the first place. ROADWORK's whole premise was to lower it. When you take speed off the table, you're not diluting the experience, you're widening who gets to have it. This is the same insight behind why low-pressure social events build lasting communities: the events that stick around long-term are rarely the hardest ones. They're the ones where showing up is the only requirement. REI understood that partnering with USAL wasn't about associating with elite runners. It was about being present in a moment that reflects what getting outside actually looks like for most people, which is social, unhurried, and more about company than performance. The brand lesson buried in the format. Brands often default to sponsoring the biggest, fastest, most competitive version of a community activity because it photographs well and sounds impressive in a recap. But that approach filters out most of the audience a brand actually wants to reach. ROADWORK flips that logic. By backing an event explicitly designed around accessibility, REI positioned itself next to a broader, more relatable version of outdoor culture. That's a smarter bet than it looks. A brand that shows up for the easy version of an activity signals it understands the full range of people who participate in it, not just the top tier. It also opens the door to touring the concept city to city, which is exactly what happened here as ROADWORK moved from LA to San Francisco. A format built on accessibility travels well because it doesn't depend on a specific course record holder or local hero. It depends on the idea itself, and ideas scale better than personalities. What this means if you're picking community partners. If you're a brand marketer evaluating outdoor or fitness communities to partner with, don't just ask how big or how competitive the group is. Ask what the group asks of its members. A community built around inclusion and low barriers to entry tends to generate warmer, more repeatable engagement than one built around achievement. That pattern shows up across categories, not just running. It's part of how fitness communities grow beyond their origin sport, and it's a big reason running clubs build community before race day rather than only on it. The practical takeaway for anyone building a partnership calendar: look for communities whose format already does the work of making people feel welcome. You don't need to invent accessibility from scratch if the community you're partnering with has already built it into how they gather. A few questions worth asking before you sign on. * Does the event's structure reward showing up, or does it reward finishing first? * Would a first-timer feel comfortable, or would they feel like they're being tested? * Can the concept travel to a new city without losing what made it work? Those three questions would have steered REI toward exactly the kind of partnership ROADWORK turned out to be. Where TRES fits in. Finding communities like USAL, ones with the right tone, format, and track record of turning up authentically for members, is the hard part of community marketing. TRES gives brands a way to search across 87,000+ vetted communities, evaluate fit before committing budget, and measure whether a partnership actually moved the needle once it's live. If you're trying to build a partnership calendar around accessibility instead of spectacle, TRES is built for exactly that kind of discovery and measurement work.

REI's iconic Half Dome Tent celebrates 45 years with fresh upgrades. Aug 9, 2026 12:49 AM REI Co-ops bestselling Half Dome tent line hits a midlife milestone this year. For 45 years, Half Dome tents have evolved with technological advances and design input from Co-op members. In celebration, REI released an anniversary-specific design for its signature tent, the Half Dome 2. The entire Half Dome collection received technical upgrades that REI claims add more headspace volume, better wind- and water-resistance, and a more intuitive tent pole setup. REI also pledged to donate 20% of proceeds from Half Dome sales through April 30 to the National Parks Conservation Association to continue protecting public lands. Half Dome 2, Half Dome 2 Plus, and Half Dome 3; (photo/REI Co-op) Upgrades Across the Half Dome Collection The commemorative 45th anniversary-edition Half Dome 2 tent includes a throwback Blue Gorge color, a historic REI logo on the rainfly, and an emblazoned anniversary marker on the lower exterior of the tent body. The rest of the Half Dome line received technical upgrades, as well. REI says that all three tents in this collection - the Half Dome 2, Half Dome 2 Plus, and Half Dome 3 - received additional room for your head and shoulders around the perimeter of the tent from a pole redesign. It says this redesign gives campers more room to sit comfortably, change clothes, or move around inside without impacting the footprint size. The sidewall height of each tent rose, as well. REI claims that this not only gives those inside more privacy, but protects better against wind, debris, and grit entering the tent. REIs latest HubCheck technology; (photo/REI Co-op) The tent pole connections also received upgrades. The HubCheck system, pictured above, allows campers to verify that the poles are fully secured with four small windows in the central connecting hubs. If you can see the light and dark green poles through those windows, youll know youve fastened them correctly. The Half Domes last update is found in the rainfly. REI claims the latest versions of the Half Dome tents sport more durable rainfly materials (40-denier ripstop nylon with a polyethylene coating) than previous versions. It also updated the rainflys pattern to reach closer to the ground than previous models. REI states that this gives campers even greater protection from rain, dust, and wind storms. REI Half Dome Tent 45th Anniversary Edition; (photo/REI Co-op) Half Dome Proceeds Donated to National Parks Preservation The Co-op announced that, in honor of the Half Domes 45th anniversary, 20% of proceeds resulting from these tent sales through April 30 will be donated to the National Parks Conservation Association to support the fight to protect public lands. NPCA states its advocates work in the field, in the courtroom, and in the capitol to preserve and protect Americas National Parks. Their workload may have increased significantly in the wake of mass federal layoffs of both National Park Service and National Forest staff, resulting in reduced services and access to popular National Park locations. REI claims the Half Domes are even roomier with a tent pole configuration upgrade; (photo/REI Co-op) Why the Upgrades? REI claims its bestseller is the Half Dome tent, which consistently improves with input from Co-op members. In the midst of a milestone 45 years of producing the Half Dome tents, REI says it didnt want to modify a solid overall design but simply tweak a few areas that members mentioned could use some attention. The GearJunkie team has one of these updated models and plans to test it soon. In the coming weeks, well report back with more details on how these upgrades compare to tests on previous Half Dome tent models and against other two- to three-person tents. Welcome to zzdsport comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from its Community Managers. Popular recommendations >