ROLLER

ROLLER

Venue management software for bookings

Overview

ROLLER provides a venue management platform for leisure and attractions, including amusement parks, bowling alleys, and inflatable play centers. The software helps venues handle online booking, product management, and sales optimization to streamline day-to-day operations and improve guest experiences. It is a subscription-based product with modular features delivered through a cloud-based system, plus professional training and best-practice guidance as added services. What sets ROLLER apart is its clear specialization in the leisure and attractions sector, allowing it to tailor its tools to this market and support growth for its clients. The company’s goal is to help venues run more efficiently, enhance customer satisfaction, and grow revenue through digital, integrated management tools.

About ROLLER

Simplify's Rating
Why ROLLER is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Entertainment

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$128.6M

Headquarters

Melbourne, Australia

Founded

2011

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Simplify's Take

What believers are saying

  • September 1, 2026 brought US$50 million from Insight Partners and J.P. Morgan.
  • ROLLER Capital launched May 28, 2026, disbursing US$1 million in week one.
  • September 22, 2026 product notes add Salesforce sync, instant cashout, and capacity pricing.

What critics are saying

  • Bowling and venue software vendors like QubicaAMF can commoditize ROLLER's core booking layer.
  • Expanded financing deepens credit and compliance exposure across 3,000 venues.
  • A payments or lending compliance blowup could freeze merchant processing and kill the platform.

What makes ROLLER unique

  • ROLLER unifies ticketing, POS, payments, waivers, and memberships for attractions operators.
  • QubicaAMF partnership on September 22, 2026 extends ROLLER into bowling software.
  • Adyen Capital embeds financing into ROLLER workflows, broadening platform lock-in.

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Funding

Total Funding

$128.6M

Below

Industry Average

Funded Over

7 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Vacation

Paid Holidays

Unlimited Paid Time Off

PTO/vacation

Paid Sick Leave

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Gym Membership

Conference Attendance Budget

Professional Development Budget

Learning Budget

Education Allowance

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Phone/Internet Stipend

Home Office Stipend

Relocation Assistance

Employee Referral Bonus

Meal Benefits

Commuter Benefits

Legal Services

Employee Discounts

Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 4%

2 year growth

↑ 2%
PR Newswire
Sep 22nd, 2026
QubicaAMF and ROLLER partner to unify bowling and multi-attraction entertainment management

QubicaAMF, the world's largest bowling equipment provider, and ROLLER, a venue management platform, have announced a long-term partnership to develop integrated technology for bowling and family entertainment centres. The collaboration has produced Conqueror ROLLER, an all-in-one management solution already operating in venues globally. The platform combines QubicaAMF's lane management technology with ROLLER's venue management system, addressing the industry's shift towards multi-attraction entertainment destinations. Bowling is a $10 billion global industry with over 100 million annual participants across 125 countries. Early adopters report significant improvements. Lumos in Texas increased online revenue by 5.5 times, whilst Queens in London saw multi-activity bookings rise 64%. UK operator Tenpin is rolling out the solution across its 60 venues. The companies plan further integration, including waitlist management and unified capacity management across attractions.

Tourism Industry News Online
Sep 18th, 2026
IntelliPaaS passes 80 out-of-the-box ROLLER integration use cases.

IntelliPaaS passes 80 out-of-the-box ROLLER integration use cases. More than 80 prebuilt ROLLER integration use cases across accounting, ecommerce, CRM and marketing, fully managed from USD 12 per use case per month. LONDON, UNITED KINGDOM, September 18, 2026 / EINPresswire.com / - IntelliPaaS has passed 80 out-of-the-box integration use cases for ROLLER, the venue management platform used by more than 3,000 venues worldwide, and is adding new ones each month. The library connects ROLLER to accounting, ecommerce, CRM, marketing, guest communication and back-office systems. Matt Soltau, Global Director, Strategy and Operations, is attending IAAPA Expo Europe 2026 at ExCeL London from 22 to 24 September and is available to meet operators about connecting their own systems to ROLLER. - More than 80 out-of-the-box ROLLER integration use cases are available, with new use cases added each month. - Each use case runs on the IntelliPaaS ROLLER connector. IntelliPaaS is listed in the ROLLER partner directory. - Accounting: ROLLER connects to QuickBooks Online, Xero, Sage 200, MYOB and Microsoft Dynamics 365 Business Central, covering operators in the United States, United Kingdom, Australia, New Zealand and Europe. - Ecommerce: ROLLER connects to Shopify and BigCommerce, keeping product catalogue, orders and stock aligned between the online store and venue operations. - CRM and marketing: ROLLER connects to Salesforce, HubSpot CRM, Klaviyo and ActiveCampaign. - Guest communication and service: ROLLER connects to WhatsApp, SMS services and Freshdesk. - Back office: ROLLER connects to Google Workspace including Google Sheets and Google Drive, Microsoft SharePoint and Atlassian Confluence. - Each integration use case is fully managed and starts at USD 12 per month. - Adapters can be generated from a written description of a target system, which extends coverage beyond the prebuilt library. - ROLLER is exhibiting at IAAPA Expo Europe. IntelliPaaS is attending as a visitor and is not an exhibitor. Which ROLLER integrations do venues ask for most? Accounting is the most common. Sales, payments and refunds move from ROLLER into QuickBooks Online, Xero, Sage 200, MYOB or Microsoft Dynamics 365 Business Central as structured transactions, so the books are not rebuilt by hand at month end. Retail is second, with product catalogue, orders and stock kept aligned between ROLLER and Shopify or BigCommerce. Third is guest data reaching CRM and marketing tools including Salesforce, HubSpot CRM, Klaviyo and ActiveCampaign while it is still current. Operators running several venues get one consolidated view instead of a reconciliation exercise. What AI automations can run on ROLLER data? IntelliPaaS runs AI automations against live ROLLER data rather than exported files. Examples include automated guest email responses drafted from booking context, agentic review management that triages and replies to incoming reviews, and automated follow-up in places where ROLLER has no native equivalent. The AI layer runs on a customer-selected model, including models from OpenAI, Anthropic and Google. What do ROLLER integrations cost? Integrations for ROLLER customers are fully managed and priced by use case, starting at USD 12 per use case per month. Connections are configured rather than custom-coded and run on a governed layer with logging and error handling, so a venue is not commissioning a bespoke build and does not carry one to maintain. "Operators tell us the booking system is rarely the problem. It is everything downstream that eats the week, the re-keying, the month-end reconciliation and the spreadsheet that holds it all together. I am at the show for all three days and happy to sit down with any operator and map their actual system stack, rather than show them slides." Matt Soltau, Global Director, Strategy and Operations, IntelliPaaS About ROLLER ROLLER is a cloud-based venue management platform for attractions and leisure operators, bringing online ticketing, point of sale, integrated payments, memberships, waivers, self-serve kiosks and guest experience tools into one system. Founded in 2010 and headquartered in Austin, Texas, ROLLER serves more than 3,000 venues worldwide and is an IAAPA Global Sponsor. About IntelliPaaS IntelliPaaS is an AI-first enterprise integration platform (iPaaS) that connects systems through a single governed layer instead of point-to-point wiring. Integrations deploy in the customer's own environment, including cloud, hybrid, on-premises and air-gapped. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Tourism Industry News Online do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Nexthop
Jul 21st, 2026
How ROLLER connected its new office on a tight timeline with Nexthop business fibre.

How ROLLER connected its new office on a tight timeline with Nexthop business fibre. ROLLER is a Melbourne-headquartered SaaS platform that powers the guest experience for leisure and entertainment venues worldwide. From online ticketing and point-of-sale to memberships, waivers, integrated payments, and cashless wallets, ROLLER provides an all-in-one cloud-based solution used by thousands of venues across more than 20 countries - including trampoline parks, water parks, theme parks, family entertainment centres, and museums. With regional offices in London and Los Angeles alongside its Australian headquarters, ROLLER is one of Australia's fastest-growing enterprise SaaS exports. For a platform that processes real-time transactions and manages live venue operations globally, the reliability and performance of ROLLER's own office infrastructure is not a secondary consideration. The team that builds and operates the platform needs connectivity that reflects the same standard they deliver to their customers. The challenge. ROLLER was setting up a new office - a process that comes with a long list of moving parts, from fit-out and furniture to IT infrastructure and connectivity. For a SaaS company whose engineering, reliability, and operations teams depend on fast, stable internet throughout the working day, getting the office online was not something that could slip. The team faced a narrow timeline. The new space needed to be connected and operational by a fixed date, and there was limited room for the kind of provisioning delays that Australian businesses routinely experience with major carriers. Any slippage in connectivity would mean a team unable to work effectively from day one. The solution. ROLLER engaged Nexthop to deliver business internet to the new office. Nexthop's team committed to meeting the timeline from the first conversation - and held to that commitment despite the challenges that inevitably arise during a new office setup. Nexthop delivered dedicated business fibre internet over its privately owned dark fibre network, providing ROLLER with symmetrical, high-speed connectivity on a dedicated fibre core with zero contention. The service was activated within the required window, ensuring the office was fully operational on schedule. Experience the Power of Nexthop`s Agile and Reliable Telecommunication Solutions Contact Us Today and Future Proof Your Business Connectivity Sydney / Melbourne / Brisbane / Perth

News Corp Australia
Jul 12th, 2026
Glamour Australia has arrived, Remy Rippon Appointed Editor.

Glamour Australia has arrived, Remy Rippon Appointed Editor. July 13, 2026 Glamour Australia has arrived, launching today as a social-first, video-led platform with newly appointed Editor Remy Rippon at the helm. Debuting on TikTok and Instagram, the brand will expand across YouTube, a dedicated Australian website, newsletters, and other platforms later this year. Style, beauty and culture-loving Australian women will engage deeply with Glamour Australia, finding community and connection through its trusted content, shared experiences and the conversations that matter to them. Editorial Director and Publisher, News Prestige and Condé Nast titles Australia, Edwina McCann said: "Glamour Australia is an iconic global brand reimagined for a new generation, and News Corp Australia is launching it in a way that reflects how audiences engage today, social-first and video-led. "For News Corp Australia, this launch demonstrates how we are building contemporary media brands that combine editorial authority, audience insight and commercial innovation. With a mobile-first experience and strong e-commerce opportunities, Glamour Australia represents an exciting new phase of growth for our business and our partners." Remy Rippon Appointed Editor Remy Rippon has been appointed Editor of Glamour Australia, effective immediately. Rippon will be responsible for overseeing the brand's vision, content and audience growth across all platforms. With more than a decade of experience, including her latest role as Senior Beauty and Health Editor at Vogue Australia and previous work at Net-a-Porter in London, she brings a strong editorial background across beauty, fashion and lifestyle to the role. McCann said: "Remy is the ideal editor for Glamour Australia, bringing deep beauty and lifestyle expertise, sharp audience instinct and a modern approach to content. As a commercially minded editor and successful creator, she knows how to build a social-first brand that connects with audiences and partners alike." Rippon said: "I'm thrilled to be taking on the role of Editor for Glamour Australia. With a sense of community and belonging at its heart, it's incredibly exciting to be bringing this global brand to today's digitally native Australians. Understanding how Gen Z and Millennial audiences shop, unwind and interact with their fast-paced digital environments, we will meet them there and empower young women through practical, approachable content, and importantly, a sense of fun." National Campaign and Key Partnerships The first phase of a national consumer marketing campaign launched today to support the debut of Glamour Australia across social, out-of-home, digital, and owned channels. The impactful campaign nods to Glamour's heritage while introducing its arrival in Australia through talent with genuine influence. The creator-led campaign is designed to feel immediate, relevant and culturally connected. It centres on a carefully selected group of 'Guests of Glamour' who embody the brand's core pillars of beauty, style, wellness, entertainment and culture, with the campaign line: Your favourite follow follows @glamour.au. Created by Glamour Australia, in partnership with News Corp Australia's in-house creative agency Roller, the campaign will show up in places where this audience hangs out with big, earned and shareable moments. Myer has signed on as Glamour Australia's exclusive, multi-year beauty launch partner. News Corp Australia will publish Glamour Australia under licence from Condé Nast, alongside Vogue Australia, Vogue Living, and GQ Australia. The company has published Condé Nast titles in Australia for almost 20 years. Social Handles: Glamour Australia has arrived, watch here. Loading...

PR Newswire
May 28th, 2026
ROLLER partners with Adyen to provide fast, integrated financing through Capital.

ROLLER partners with Adyen to provide fast, integrated financing through Capital. May 27, 2026, 20:00 ET - ROLLER partners with Adyen to provide fast, integrated financing to over 3,000 venues through Capital $1 million in business loans disbursed during the first week of implementation. AMSTERDAM, May 28, 2026 /PRNewswire/ - Adyen, the global financial technology platform of choice for leading businesses, announced today that ROLLER, the leading comprehensive venue management platform for the leisure and attractions sector, has successfully launched ROLLER Capital with Adyen. This integration enables ROLLER to offer its users fast and flexible business financing directly on their platform, using Capital, Adyen's integrated financing solution. The alliance has already enabled the granting of $1 million in business loans during the initial launch to a select group of customers. This launch allows ROLLER's customers - which include trampoline parks, family entertainment centers, and cultural attractions - to access much-needed financing to invest in improvements, staff, and inventory, without the traditional hurdles of conventional banking. ROLLER first adopted Adyen for Platforms in 2021. Designed for venue operators who require quick access to working capital, this new solution provides financing when it is needed most. Key benefits for ROLLER customers include: * Fast access to funds: Venues can check pre-approved offers and apply for financing in seconds, with access to funds by the next business day. Disbursement to external banks typically takes minutes. * Simple process, flexible amounts: Business loan offers range from $500 to $100,000 (in supported currencies), pre-approved based on sales performance, eliminating the need for extensive applications or paperwork. * Transparent and flexible repayment: Repayment is automatically adjusted as a fixed percentage (between 1 and 15%) of daily sales, meaning venues pay more when they earn more and less when they earn less. The loan term is up to nine months, with no prepayment penalties or late fees. "We applied for the credit on Monday morning and it was approved immediately; we could see the approved amount right away. We received the funds in our account on Thursday. It was a very fast and simple process," said Elena Kaljian, co-owner of Art Play Cafe, an indoor play center in Petaluma, California. ROLLER Capital is now available to all ROLLER customers in the United States, Canada, Australia, the United Kingdom, and Ireland, and will soon expand to Finland, the Netherlands, Spain, and Sweden, marking a rapid expansion of integrated financial services in the leisure and attractions sector. The global launch coincides with ROLLER's mid-year product launch, where the company presents its latest innovations and meets with venue operators in key markets. The integration of Adyen Capital into the ROLLER ecosystem strengthens its position as the leading market solution, managing everything from ticketing and point of sale to integrated capital financing. "Our leisure venue operators manage capital-intensive businesses with sharp seasonal peaks: a trampoline park gearing up for school holidays, a family entertainment center investing in upgrades before festivities. Adyen Capital allows us to put working capital in their hands in hours, not weeks, directly in the platform they already use daily. We've granted over a million dollars in business loans in a small pilot program in the US, which shows that this solves a real and urgent problem for our customers," said Chris Rich, Vice President of Financial Services at ROLLER. "Platforms like ROLLER are essential for the operation of a leisure venue. By integrating financial services like ROLLER Capital, they bring immense value to operators at a crucial time of need," said Roelant Prins, Chief Commercial Officer at Adyen. "We are thrilled to support ROLLER in its global expansion of this offering, helping leisure businesses thrive through simplified access to financing." About Adyen Adyen (AMS: ADYEN) is the financial technology platform of choice for leading businesses. By providing comprehensive payment capabilities, data analytics, and financial products in a single global solution, Adyen helps businesses achieve their goals faster. With offices around the world, Adyen partners with brands like H&M, Uber, eBay, and Meta. The collaboration with ROLLER, described in this merchant update, underscores Adyen's continued growth with current and new merchants over the years. Adyen Capital is provided by Adyen Australia Pty Limited ABN 55 162 682 411. Adyen Capital is offered exclusively for business purposes and not for personal, domestic, or household use. Minimum eligibility requirements may change periodically. Adyen reserves the right to deny Adyen Capital to users who do not meet the minimum requirements. See full terms and conditions. About ROLLER ROLLER is the cloud-based venue management platform for modern attractions, specifically designed to optimize the visitor experience at every touchpoint. Its comprehensive platform simplifies its customers' business processes, improving efficiency and maximizing revenue. ROLLER's all-in-one solution includes: online ticketing and payments, point of sale, integrated payments, memberships, gift cards, waivers, self-service kiosks, digital wallets, customer satisfaction surveys, and more. For more information, visit roller.software.

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