ROWI

ROWI

Teen and family mental health services

Overview

ROWI Teen & Parent Wellness Centers provide mental health services for youth and families, with programs designed for kids aged 8-12 and teens 13-17 across 25 locations. They offer intensive and partial hospitalization (IOP and PHP), family therapy, and parent support in small-group settings, using a mix of creative, physical, and social-skills development approaches. A core element is the UCLA PEERS curriculum for social skills, and the centers emphasize family involvement, training parents to improve relationships, increase effectiveness, and support children’s self-discipline. The arrangement positions ROWI as a partner in mental health, including an official collaboration with the Los Angeles Rams, and aims to treat mental health as a strength while prioritizing short-term care as the foundation for long-term wellness. Their goal is to help young people and their families build resilience and thrive with skills that last a lifetime.

About ROWI

Simplify's Rating
Why ROWI is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Thousand Oaks, California

Founded

2017

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Simplify's Take

What believers are saying

  • Multi-year LA Kings deal strengthens referral and community-awareness channels.
  • Insurance acceptance lowers parent acquisition friction and supports conversions.
  • Multi-location footprint enables hyperlocal partnerships and market-by-market growth tests.

What critics are saying

  • Regional concentration exposes ROWI to localized competitor wins and reputational shocks.
  • Outpatient groups require steady referrals and authorizations to maintain utilization.
  • Insurer reimbursement tightening would directly compress margins and growth.

What makes ROWI unique

  • Clinician-owned adolescent mental-health centers across Southern California.
  • Offers PHP, IOP, and virtual IOP for ages 8-18.
  • LA Kings partnership expands youth wellness visibility in Southern California.

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Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

401(k) Company Match

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