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Overview
ROWI Teen & Parent Wellness Centers provide mental health services for youth and families, with programs designed for kids aged 8-12 and teens 13-17 across 25 locations. They offer intensive and partial hospitalization (IOP and PHP), family therapy, and parent support in small-group settings, using a mix of creative, physical, and social-skills development approaches. A core element is the UCLA PEERS curriculum for social skills, and the centers emphasize family involvement, training parents to improve relationships, increase effectiveness, and support children’s self-discipline. The arrangement positions ROWI as a partner in mental health, including an official collaboration with the Los Angeles Rams, and aims to treat mental health as a strength while prioritizing short-term care as the foundation for long-term wellness. Their goal is to help young people and their families build resilience and thrive with skills that last a lifetime.
About ROWI
Industries
Healthcare
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Thousand Oaks, California
Founded
2017
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Simplify's Take
What believers are saying
- LA Kings exposure should lift referrals across Southern California starting June 16, 2026.
- ROWI now has visible momentum with 18th location Bakersfield and new Fresno opening.
- Community workshops and chamber events build low-cost brand trust with parents and schools.
What critics are saying
- Rapid 2026 expansion strains clinician hiring, utilization, and quality across new sites.
- ROWI depends on referral flows from schools, chambers, and sports partnerships.
- If payer reimbursement softens in 2026, margins break before Fresno and El Segundo mature.
What makes ROWI unique
- ROWI blends teen PHP, IOP, therapy, and parent support under one brand.
- The LA Kings named ROWI official mental health partner on June 15, 2026.
- ROWI expanded fast: El Segundo, Fresno, and Lake Elsinore opened in 2026.
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Benefits
Health Insurance
Paid Vacation
Paid Sick Leave
401(k) Company Match
Company News
The LA Kings have partnered with ROWI Teen & Parent Wellness Centers in a multi-year deal making ROWI the team's official mental health partner. Brokered by AEG Global Partnerships, the partnership aims to support youth mental health and family wellness across Southern California through education and community engagement. The announcement coincides with ROWI's 16 June grand opening of its new El Segundo location. LA Kings President Luc Robitaille, team mascot Bailey and Ice Crew members will attend the ribbon-cutting ceremony alongside ROWI executives and community leaders. ROWI, which provides mental health care and therapy services for children and teens aged 8-17, will work with the Kings to increase awareness around youth mental health through Junior Kings, the LA Kings High School Hockey League and community programming.
SCVi Presents: No Parent Left Behind: A Virtual Parent Workshop in Collaboration with ROWI Teen & Parent Wellness Centers.
ROWI is Hiring for 26 Jobs on Simplify!
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About ROWI
Industries
Healthcare
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Thousand Oaks, California
Founded
2017
ROWI is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today