Want to know how consumers really feel about a product? Soon, a company might not need to bribe them with pizza and gift cards — just their digital twins. Stanford and Google DeepMind researchers have created artificial intelligence (AI) replicas of consumers from two-hour conversations, opening the door to endless virtual focus groups that never complain about parking or run overtime. The breakthrough, detailed in a new paper, could change how companies understand and predict consumer behavior. Researchers found AI agents built from brief interviews matched their human counterparts’ responses to personality tests and social surveys with 85% accuracy, pointing to potential applications from focus groups to product testing — all without the need for real people in the room

Here's our roundup of the people, product and partner news from the global travel industry this week. Sabre partnershipsSabre Corporation announced a multi-year agreement. with ISON Travel, a United Kingdom-based corporate travel management company (TMC). This partnership will support ISON Travel’s expansion into