RZR, formerly Aarki, has opened a new office in Bangalore, expanding its presence in India and the Asia-Pacific region. The office will serve as a strategic hub for machine learning research and model development, supporting the company's evolution from a mobile performance specialist to a cross-screen performance platform. The expansion targets India and Southeast Asia, where digital ad spending reached approximately $289 billion in 2025, with India's market growing 9.6%. The Bangalore team will focus on gaming, fintech and e-commerce sectors whilst supporting brands expanding into North American and global markets. RZR operates offices across San Francisco, New York, London, Beijing, Manila and Seoul. The company processes over six million queries per second through four owned data centres, offering services spanning user acquisition, retargeting, connected TV and influencer campaigns.

Aarki, a performance marketing platform with over a decade of mobile advertising experience, has rebranded as RZR. The new identity reflects the company's expansion into a connected, cross-screen performance system that optimises user acquisition, retargeting, connected television and influencer campaigns. RZR's platform processes over 6 million queries per second and now serves brands across gaming, food and beverage, consumer apps, retail and entertainment. The company operates through proprietary neural architecture that treats all digital advertising channels as one connected system rather than siloed tactics. The rebrand follows significant investment in cross-screen measurement and a push into connected television as a performance channel. RZR now uses OEM data partnerships to target CTV audiences using behavioural signals whilst measuring mobile outcomes like installs and return on ad spend. The company operates offices across San Francisco, New York, London, Bangalore, Beijing, Manila and Seoul.