Overview

Rappi is a Latin American on-demand multi-service super-app that connects consumers, couriers, and partner merchants across restaurants, groceries, pharmacies, and retailers. Users place orders in the app, couriers pick up items from partners and deliver, and revenue comes from merchant commissions, delivery fees, a subscription model (Rappi Prime), and in-app advertising. It stands out with a wide geographic footprint (nine countries, 400+ cities), a broad set of verticals (including Rappi Antojo and Rappi Turbo), and fintech offerings like RappiPay and RappiCard that expand digital wallets and credit access. The goal is to be a single platform for everyday needs across Latin America while increasing financial inclusion and merchant reach through its marketplace and fintech services.