Overview
Rappi runs a three-sided marketplace in Latin America that connects consumers, couriers (Rappitenderos), and partner merchants for on-demand delivery and other services via a single app. Customers place orders in the app, couriers pick up items from merchants and deliver them, and revenue comes from merchant commissions, delivery fees, a Prime subscription, and in-app advertising. Rappi differentiates itself with a large footprint (nine countries, 400+ cities), many verticals like Rappi Antojo and Rappi Turbo, and fintech services (RappiPay, RappiCard) that broaden financial access. Its goal is to be a one-stop, on-demand platform for everyday needs across Latin America, while expanding merchant reach and digital wallets for more people.
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Simplify's take
What believers are saying
- Rappi reported 2025 net profit of COP 210 billion, its first profitable year.
- Amazon bought a Rappi stake in September 2025, validating its logistics network.
- Rappi signed Checo Pérez in March 2026 and launched Turbo Farma in São Paulo.
What critics are saying
- Mexico fined Banorte and Rappi MXN 19.9 million on May 25, 2026.
- Colombian users face a November 2026 consent lawsuit over pre-2019 data collection.
- Amazon and Mercado Libre can disintermediate Rappi, squeezing margins and strategic control.
What makes Rappi unique
- Rappi combines delivery, payments, and commerce across nine Latin American countries.
- Amazon Now and Turbo Farma give Rappi speed competitors struggle to match.
- RappiPay and RappiCard monetize consumer spending and merchant data beyond delivery.
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