Rare Candy Auctions

Rare Candy Auctions

Marketplace for authenticated TCG collectibles

Overview

Rare Candy Auctions runs a digital marketplace and mobile app for nerd culture collectibles, starting with trading card games. It combines e-commerce with community and collection tools, including live auctions, fixed-price listings, and curated drops by influential creators, plus an AI-powered card scanner that IDs, values, and helps manage collections with real-time pricing and portfolio tracking. The platform supports scanned graded cards from services like PSA and BGS, and includes a social feed to share items, acting as a hub for collectors. It differentiates itself through an influencer-led entry point, authenticated items to reduce fraud, and a seller-friendly 13% fee (with promos for high-volume sellers) to create a trusted, social marketplace aimed at connecting buyers and sellers in the nerd culture and TCG community.

About Rare Candy Auctions

Simplify's Rating
Why Rare Candy Auctions is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Gaming

Company Size

11-50

Company Stage

Seed

Total Funding

$4M

Headquarters

New York City, New York

Founded

2021

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Simplify's Take

What believers are saying

  • Rare Candy reported 143 million scans by May 2026, signaling heavy user engagement.
  • Its 2025 seed round and investor base, including Andreessen Horowitz and Seven Seven Six, extend runway.
  • June 2026 app updates added PSA, CGC, BGS, and TAG support, broadening serious-collector utility.

What critics are saying

  • eBay expanded trading-card Authenticity Guarantee in May 2026, squeezing Rare Candy's trust advantage.
  • Free unlimited scanning blocks monetization, forcing marketplace fees to fund product and growth.
  • If collector activity shifts to eBay Live or Whatnot, Rare Candy becomes a feature, not a destination.

What makes Rare Candy Auctions unique

  • Lee Steinfeld and Chris Knape pair creator trust with marketplace execution in Rare Candy.
  • Rare Candy Scanner 3.0 launched May 2026 with free unlimited scans and slab support.
  • The app combines auctions, collection tracking, and community challenges around Pokémon, MTG, and One Piece.

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Funding

Total Funding

$4M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$4M
Rare Candy Auctions

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Remote Work Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-8%
Yahoo Finance
Jun 15th, 2024
StartOut and J.P. Morgan Announce Startups Selected to Join Growth Lab Accelerator

NEW YORK, March 04, 2024--Today, StartOut and J.P. Morgan welcomed the newest cohort of companies to the Growth Lab Accelerator. With less than one percent of startup funding allocated toward LGBTQ+ founders in 2023, as found by a recent StartOut study, this five-month program is critical in providing resources and education to help entrepreneurs grow and compete.

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