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Reach Merchant of Record

MoR platform for global cross-border e-commerce

Overview

Reach Merchant of Record provides a Merchant of Record (MoR) service that lets online merchants and SaaS platforms sell internationally without setting up local entities by handling cross-border payments, tax compliance, fraud protection, and chargeback management. It integrates with common commerce platforms (Shopify, Salesforce Commerce Cloud, Magento) through APIs and no-code tools and uses a network of local banks to process transactions in 120+ currencies across 40+ markets with real-time exchange rates. It differentiates itself by taking on financial and legal responsibilities for cross-border transactions, offering broad global coverage and easy integration for mid-market and enterprise customers. Its goal is to simplify cross-border commerce and help businesses compete globally with compliant, localized selling.

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About Reach Merchant of Record

Simplify's Rating
Why Reach Merchant of Record is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechCybersecurityFinancial Services

Company Size

51-200

Company Stage

Early VC

Total Funding

$22M

Headquarters

Calgary, Canada

Founded

2016

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What believers are saying

  • Atlar partnership in September 2026 extends Reach into treasury and cash management.
  • Primus funding in February 2025 supports Japan and UAE launches and product velocity.
  • Low-code Reach Drop-In and net terms expand adoption among SaaS and B2B merchants.

What critics are saying

  • Shopify Managed Markets and Global-e compress Reach’s pricing power by 2027.
  • Paddle, ESW, and Flow Commerce crowd enterprise MoR deals with similar compliance promises.
  • If partnerships stall, Reach becomes a commodity payments wrapper, crushing margins and valuation.

What makes Reach Merchant of Record unique

  • Reach’s MoR stack covers payments, tax, fraud, and chargebacks across 200+ markets.
  • Reach embeds into Shopify, Stripe, Adyen, and CellPoint Digital, reducing merchant integration burden.
  • Primus Capital backed Reach in February 2025, validating enterprise MoR scale and expansion.

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Funding

Total Funding

$22M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Hybrid Work Options
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

1%

1 year growth

1%

2 year growth

0%
BetaKit
Feb 20th, 2025
Reach sells majority stake to Primus

Primus Capital has acquired a majority stake in Calgary-based FinTech startup Reach. The deal, a majority recapitalization, allows Reach to expand globally and enhance its services. Reach's CEO, Sam Ranieri, retains an equity stake, and the 122-person team remains intact. Primus typically invests $15 million to $70 million in tech firms. Reach plans to use the funding to scale operations and expand internationally, with upcoming launches in Japan and the UAE.

FF News
Mar 14th, 2024
Checkout.Com Recognized For Its Digital Payment Performance In Report By Global Analyst Firm

Checkout.com, the leading global digital payments provider, was today named a ‘Strong Performer’ in The Forrester Wave™: Merchant Payment Providers, Q1 2024 report.Checkout.com received a 5 out of 5 score in the payment performance optimization criterion. The business is focused on developing digital-first solutions, with its latest innovation being Intelligent Acceptance, an AI-powered optimization engine that has saved merchants over $2.5bn in processing volume over the past 12 months by boosting acceptance rates. Other recent product innovations include Fraud Detection Pro, Issuing, and Identity Verification.Forrester’s report states that ‘Checkout.com is a great fit for merchants seeking a partner for digital-first use cases.’“Since going live with Intelligent Acceptance, the authorization rate of payments processed on Checkout.com’s rails has increased by nearly 10%. In a game where small improvements drive big impact, this performance improvement is colossal for our business and, crucially, for our client’s bottom line”, said Melissa Pottenger, Head of Key Partnerships at Reach.The Forrester report specifically stated that Checkout.com moves fast and is developer-friendly. Reference customers interviewed for the report cite the ‘configurability and quality of its reconciliation and settlement reporting, as well as its settlement speeds’ as particular strengths.According to the Forrester report, Checkout.com ‘continues to differentiate from its peers in South West Asia and North Africa in specific usability improvements’ and calls out its ‘deeper support in these regions’. Forrester’s report also referenced Checkout.com’s expansion in North America.Meron Colbeci, Chief Product Officer at Checkout.com, said, “It is humbling to be recognized by Forrester on what is our core investment area – Performance

Newswire
Dec 4th, 2023
Reach Announces Platform-Agnostic Global Tax Compliance Solution

Offered worldwide, this revolutionary service ensures ecommerce businesses are fully compliant with sales tax, VAT, GST and duties, with Reach assuming all liabilities and compliance risk. . .

The Paypers
Oct 26th, 2022
Cellpoint Digital Partners With Reach To Augment Cross-Border Transactions

UK-based payments orchestrator CellPoint Digital has started collaborating with payment platform Reach to process cross-border transactions like local ones. .   . The partnership is part of CellPoint Digital’s ongoing commitment to offer easy-to-implement solutions that help merchants solve cross-border, operational, and technological challenges and simplify back-office complexities.

PaymentExpert
Oct 26th, 2022
Cellpoint And Reach Unite Against ‘Unfair Cross-Border Payments Ecosystem’

Payments orchestration platform CellPoint Digital and payments enabler Reach are joining forces to lower the costs of businesses for cross-border transactions. The deal entails that both companies will leverage each other’s key strengths such as Reach’s expansive language support programme or the CellPoint Digital “lower-costs” partnership model to maintain and operate a cross-border transaction tool that doesn’t require merchants to be administratively existent in the country

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