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Overview
Reacher provides an AI-powered influencer marketing platform that automates and scales affiliate programs for brands on TikTok Shop. It automates creator discovery, outreach, and management through a CRM, real-time dashboards, and automated Spark Ads, enabling brands to manage large numbers of creators without adding headcount. The platform includes email outreach to a creator database and access to an exclusive influencer network, with dynamic payout adjustments and an affiliate program that pays referrals. Reacher’s goal is to help brands grow GMV and affiliate revenue by efficiently coordinating large creator programs through AI-driven automation.
About Reacher
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Seed
Total Funding
$130K
Headquarters
San Francisco, California
Founded
2025
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Simplify's Take
What believers are saying
- TikTok Shop GMV keeps scaling; Reacher says it serves 1,000 brands as of July 2026.
- Reacher's automation aligns with TikTok's GMV Max default, launched July 2025.
- Reacher's creator database and daily messaging automate high-volume affiliate programs without headcount.
What critics are saying
- TikTok cut affiliate commission caps June 2026, squeezing creator economics and brand budgets.
- TikTok Shop policy changes in May 2026 tightened creator limits and extended settlement to 31 days.
- TikTok can obsolete Reacher by bundling similar automation into Seller Center and GMV Max.
What makes Reacher unique
- YC S25 plus Steve Huffman backing signals elite founder and network access.
- Reacher automates discovery, outreach, CRM, Spark Ads, and payouts for TikTok Shop.
- Reacher reports 716M GMV and Gold ranking in TikTok Shop App Store, July 2026.
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Funding
Total Funding
$130k
Below
Industry Average
Funded Over
1 Rounds
Y CombinatorIndustry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
Hybrid Work Options
Stock Options
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Gym Membership
Phone/Internet Stipend
Home Office Stipend
Professional Development Budget
Conference Attendance Budget
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Parental Leave
Relocation Assistance
Commuter Benefits
Meal Benefits
Employee Discounts
Company Social Events
Growth & Insights
6 month growth
↓ -11%1 year growth
↓ -8%2 year growth
↑ 15%Reacher is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Reacher
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Seed
Total Funding
$130K
Headquarters
San Francisco, California
Founded
2025
Reacher is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today