Overview

Realign builds infrastructure that connects brands, resale marketplaces, and consumers in the secondhand apparel market. It provides the core technology to link Digital Product Passports to the resale ecosystem, so brands can participate in every resale with verified data. The system normalizes product data from multiple DPP providers through a single integration, routing it into resale channels to create a new revenue stream for brands while marketplace independence is preserved. The goal is to enable profitable circular fashion by aligning incentives across brands, marketplaces, and consumers and reducing fragmentation in the resale landscape.

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