Rebel Athletic

Rebel Athletic

Custom performance gear and luxury fashion

Overview

Rebel Athletic creates apparel and gear that blends performance with expressive style. Its products range from practice and competition wear to custom designs and luxury fashion, helping athletes perform well while showing personality on the field, stage, or daily life. The gear uses performance fabrics and sturdy construction paired with bold, glittery aesthetics to stand out and motivate wearers. The company differentiates itself with a high-energy culture, a team-driven approach to push boundaries, and a focus on empowering athletes through gear that looks premium and inspires confidence. Its goal is to support athletes and programs worldwide by delivering gear that performs, looks bright, and helps athletes express who they are.

Significant Headcount Growth

About Rebel Athletic

Simplify's Rating
Why Rebel Athletic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Carrollton, Texas

Founded

2012

Get referred to Rebel Athletic

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • USTA's 2026 Paris and 2027 Liverpool events create multi-year program revenue.
  • OSAA named Rebel Athletic exclusive cheer and dance drill partner in 2023.
  • Rebel Athletic launched 2026 school cheer uniforms, showing continued product expansion.

What critics are saying

  • Varsity Spirit dominates uniforms, shoes, and accessories with broader 2026 product breadth.
  • Main Post's 2025 capital push demands rapid scaling, acquisitions, and AI execution.
  • Cheer apparel is highly trend-driven; any quality or delivery miss can kill team renewals.

What makes Rebel Athletic unique

  • Rebel Athletic won Main Post Partners backing on March 20, 2025.
  • Rebel Athletic owns an offshore factory, enabling highly customizable cheer and dance apparel.
  • Rebel Athletic secured USTA Team U.S.A. supplier status for 2026 and 2027 programs.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Remote Work Options

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

17%

1 year growth

17%

2 year growth

17%
USA Baton Twirling
Jan 13th, 2026
The United States Twirling Association (USTA) has partnered with Rebel Athletic to be the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs.

The United States Twirling Association (USTA) has partnered with Rebel Athletic to be the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs. USTA is the nation's premier sport baton twirling organization and the U.S. representative of the International Baton Twirling Federation (IBTF). Rebel Athletic supports athletes and sports programs around the world through custom designs, performance gear, and luxury fashion. As the official athletic wear supplier of Team U.S.A., Rebel Athletic will provide warm ups, practice wear, and team bags to 2026 Team U.S.A. members, the athletes who will represent the U.S. in the 2026 World Freestyle and Rhythmic Twirl Championship in Paris, France. In addition, Rebel Athletic is the new supplier of leotards and warmups for athletes participating in the U.S. PreTrials program and the members of the 2027 Team U.S. A. Those athletes will be selected at the 2026 IBTF Qualifier to represent the U.S. in the 2027 World Majorette Championship, World Technical Baton Twirling Championship, and Nations Cup competition, which will be held in Liverpool, England. "USTA is proud to have Rebel Athletic as the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs," said Sandi Rios, USTA Director of Operations. "Rebel designed new leotards and warmups based on feedback from athletes, parents, and coaches, to provide great fit, comfort, and a professional athletic look." Information about ordering the new leotards and warmups will be available soon. Please note: * 2026 U.S. Trials athletes do NOT have to have the new warmups. They can wear a warmup of their choice. * 2026 U.S. PreTrials athletes can wear either the new or the current leotards and warmups for the 2026 season. Rebel Athletic also works directly with individual athletes, parents, and coaches, as well as clubs and studios, to design and produce custom costumes and practice wear that is high quality and long lasting. Get more information about Rebel Athletic at https://rebelathletic.com/ or contact USTA's Rebel rep at [email protected]. About the United States Twirling Association. The United States Twirling Association (USTA) is a 501(c) 3 non-profit organization dedicated to the positive development of young people through the sport of baton twirling. As the nation's leading sport baton twirling organization, USTA offers outstanding educational and competitive programming for athletes, parents, coaches, judges, and other baton twirling supporters. In 2024, USTA was selected by the International Baton Twirling Federation (IBTF) as the U.S. federation for IBTF. USTA then established USA Baton Twirling to host U.S. qualifying events for IBTF World Championships and other international competitions. For more information about USTA, please visit ustwirling.com. About Rebel Athletic. Founded in 2012 by Karen Noseff Aldridge, Rebel Athletic is a performance apparel brand built on the belief that all athletes deserve exceptional design, quality, and value without compromise. By combining fashion-forward design with expert construction and producing apparel in its own offshore factory, Rebel delivers highly customizable performance wear with standout style and competitive pricing. Designed to level the playing field for teams and programs of all sizes, Rebel continues to challenge industry norms and push the boundaries of what's possible in performance apparel, helping athletes everywhere compete with confidence. Media contacts: Anna Dolan, United States Twirling Association Carly Clark, Rebel Athletic

Dallas Next
Mar 20th, 2025
North Texas' Rebel Athletic Snags Strategic Growth Investment from Main Post Partners

Carrollton-based Rebel Athletic, a global provider of couture Allstar and cheerleading apparel, has received a strategic minority investment from San Francisco-based Main Post Partners, a private equity firm specializing in founder-run, high-growth challenger brands.

PR Newswire
Mar 20th, 2025
Rebel Athletic Gains Investment from Main Post

Rebel Athletic has received a strategic minority investment from Main Post Partners, a private equity firm. This partnership will help Rebel Athletic expand across various segments, enhance its supply chain, integrate AI technology, and explore acquisitions. CEO Karen Noseff Aldridge highlights the benefits of the partnership, including enhanced resources and AI-powered platforms. Main Post Partners expresses confidence in Rebel's market leadership and innovation.

Newswire
Oct 24th, 2023
Rebel Athletic Makes History With Spectacular Fashion Show On The Great Wall Of China

DALLAS, October 24, 2023 (Newswire.com). -. Rebel Athletic, the leading innovator in cheer and dance fashion, has achieved a historic milestone by becoming the first American company to host a fashion show on the Great Wall of China. The event took place on October 12, 2023, during Rebel Athletic's annual overseas couture lookbook shoot, which was shot at various United Nations World Heritage sites in and around Beijing, including the Forbidden City and the Summer Palace – locations with immense history and global cultural significance. Today, on October 24, 2023, the world is invited to experience this incredible spectacle, with the release of the highly anticipated video of Rebel’s Great Wall fashion show

Oregon School Activities Association
Feb 6th, 2023
OSAAtoday

Today, the Oregon School Activities Association and Rebel Athletic jointly announce their new partnership, which designates Rebel Athletic as the “Exclusive Cheer and Dance/Drill Partner of the OSAA”.

Recently Posted Jobs

Sign up to get curated job recommendations

Rebel Athletic is Hiring for 28 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →