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Rebel Athletic

Custom performance gear and luxury fashion

Overview

Rebel Athletic creates athletic apparel and gear that blends performance with expressive style, including practice and competition wear, luxury fashion items, and custom designs. Their products use performance fabrics and construction paired with bold, glittery aesthetics to help athletes perform well and express personality on the field, stage, and in daily life. They differentiate themselves through high-energy culture, a team-focused approach, and a commitment to brighter, bolder designs, along with global support for athletes and programs through partnerships and experiences. The goal is to empower athletes to express who they are through gear that performs, looks premium, and inspires confidence.

Significant Headcount Growth

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About Rebel Athletic

Simplify's Rating
Why Rebel Athletic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Carrollton, TX

Founded

2012

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Simplify's take

What believers are saying

  • USTA orders for 2026 Team USA and 2027 PreTrials create visible demand.
  • OSAA made Rebel its exclusive Cheer and Dance/Drill partner, expanding school-channel reach.
  • Main Post says it will fund supply-chain upgrades, AI tools, and acquisitions.

What critics are saying

  • Dependence on niche cheer and baton twirling programs makes revenue concentrated and fragile.
  • Rebel's custom manufacturing model faces margin pressure if order volumes slip after championships.
  • If Main Post cannot drive scale, Rebel remains trapped below platform-size competition.

What makes Rebel Athletic unique

  • Owns an offshore factory, enabling fast custom cheer and dance apparel production.
  • Main Post Partners backed Rebel Athletic on 2026-10-10, validating its founder-led model.
  • USTA named Rebel official supplier for Team USA, Trials, and PreTrials in 2026.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Flexible Work Hours
  • Remote Work Options
  • Paid Holidays

Growth & Insights and Company News

6 month growth

13%

1 year growth

14%

2 year growth

14%
USA Baton Twirling
Jan 13th, 2026
The United States Twirling Association (USTA) has partnered with Rebel Athletic to be the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs.

The United States Twirling Association (USTA) has partnered with Rebel Athletic to be the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs. USTA is the nation's premier sport baton twirling organization and the U.S. representative of the International Baton Twirling Federation (IBTF). Rebel Athletic supports athletes and sports programs around the world through custom designs, performance gear, and luxury fashion. As the official athletic wear supplier of Team U.S.A., Rebel Athletic will provide warm ups, practice wear, and team bags to 2026 Team U.S.A. members, the athletes who will represent the U.S. in the 2026 World Freestyle and Rhythmic Twirl Championship in Paris, France. In addition, Rebel Athletic is the new supplier of leotards and warmups for athletes participating in the U.S. PreTrials program and the members of the 2027 Team U.S. A. Those athletes will be selected at the 2026 IBTF Qualifier to represent the U.S. in the 2027 World Majorette Championship, World Technical Baton Twirling Championship, and Nations Cup competition, which will be held in Liverpool, England. "USTA is proud to have Rebel Athletic as the official athletic wear supplier of Team U.S.A. and the U.S. Trials and PreTrials programs," said Sandi Rios, USTA Director of Operations. "Rebel designed new leotards and warmups based on feedback from athletes, parents, and coaches, to provide great fit, comfort, and a professional athletic look." Information about ordering the new leotards and warmups will be available soon. Please note: * 2026 U.S. Trials athletes do NOT have to have the new warmups. They can wear a warmup of their choice. * 2026 U.S. PreTrials athletes can wear either the new or the current leotards and warmups for the 2026 season. Rebel Athletic also works directly with individual athletes, parents, and coaches, as well as clubs and studios, to design and produce custom costumes and practice wear that is high quality and long lasting. Get more information about Rebel Athletic at https://rebelathletic.com/ or contact USTA's Rebel rep at [email protected]. About the United States Twirling Association. The United States Twirling Association (USTA) is a 501(c) 3 non-profit organization dedicated to the positive development of young people through the sport of baton twirling. As the nation's leading sport baton twirling organization, USTA offers outstanding educational and competitive programming for athletes, parents, coaches, judges, and other baton twirling supporters. In 2024, USTA was selected by the International Baton Twirling Federation (IBTF) as the U.S. federation for IBTF. USTA then established USA Baton Twirling to host U.S. qualifying events for IBTF World Championships and other international competitions. For more information about USTA, please visit ustwirling.com. About Rebel Athletic. Founded in 2012 by Karen Noseff Aldridge, Rebel Athletic is a performance apparel brand built on the belief that all athletes deserve exceptional design, quality, and value without compromise. By combining fashion-forward design with expert construction and producing apparel in its own offshore factory, Rebel delivers highly customizable performance wear with standout style and competitive pricing. Designed to level the playing field for teams and programs of all sizes, Rebel continues to challenge industry norms and push the boundaries of what's possible in performance apparel, helping athletes everywhere compete with confidence. Media contacts: Anna Dolan, United States Twirling Association Carly Clark, Rebel Athletic

Dallas Next
Mar 20th, 2025
North Texas' Rebel Athletic Snags Strategic Growth Investment from Main Post Partners

Carrollton-based Rebel Athletic, a global provider of couture Allstar and cheerleading apparel, has received a strategic minority investment from San Francisco-based Main Post Partners, a private equity firm specializing in founder-run, high-growth challenger brands.

PR Newswire
Mar 20th, 2025
Rebel Athletic Gains Investment from Main Post

Rebel Athletic has received a strategic minority investment from Main Post Partners, a private equity firm. This partnership will help Rebel Athletic expand across various segments, enhance its supply chain, integrate AI technology, and explore acquisitions. CEO Karen Noseff Aldridge highlights the benefits of the partnership, including enhanced resources and AI-powered platforms. Main Post Partners expresses confidence in Rebel's market leadership and innovation.

Newswire
Oct 24th, 2023
Rebel Athletic Makes History With Spectacular Fashion Show On The Great Wall Of China

DALLAS, October 24, 2023 (Newswire.com). -. Rebel Athletic, the leading innovator in cheer and dance fashion, has achieved a historic milestone by becoming the first American company to host a fashion show on the Great Wall of China. The event took place on October 12, 2023, during Rebel Athletic's annual overseas couture lookbook shoot, which was shot at various United Nations World Heritage sites in and around Beijing, including the Forbidden City and the Summer Palace – locations with immense history and global cultural significance. Today, on October 24, 2023, the world is invited to experience this incredible spectacle, with the release of the highly anticipated video of Rebel’s Great Wall fashion show

Oregon School Activities Association
Feb 6th, 2023
OSAAtoday

Today, the Oregon School Activities Association and Rebel Athletic jointly announce their new partnership, which designates Rebel Athletic as the “Exclusive Cheer and Dance/Drill Partner of the OSAA”.

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