Rebuy

Rebuy

AI-powered personalization platform for Shopify Plus

Overview

Rebuy Engine provides AI-powered personalization for online retailers, with a focus on Shopify Plus brands. It analyzes historical store data to deliver personalized product recommendations and AI-driven upsells at key moments like the home page and checkout. Merchants can use a no-code script editor for dynamic checkout upsells and a rules engine to tailor experiences, supported by analytics to track performance. Its goal is to help retailers increase average order value, boost margins, and improve customer retention.

About Rebuy

Simplify's Rating
Why Rebuy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$21.4M

Headquarters

Minneapolis, Minnesota

Founded

2019

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Simplify's Take

What believers are saying

  • Fluent partnership launches revenue-positive Rebuy Ads for post-purchase Shopify advertising.
  • ReCharge collaboration enables Recharge Customer Portal Recommendations for subscriptions.
  • $17M Series A from M13 funds Rebuy Search, Intelligence Graph, and Visual Editor development.

What critics are saying

  • Shopify builds native AI personalization, eliminating Rebuy's core differentiation in 12 months.
  • Fluent's post-purchase ads face saturation from Klaviyo and Attentive, capping adoption at 20%.
  • Customer concentration in DTC brands like Primal Kitchen causes 15% revenue drop if they churn.

What makes Rebuy unique

  • Rebuy's Rules Engine combines AI predictions with custom no-code rules for real-time personalization.
  • Proprietary identity graph leverages 200M+ first-party profiles for hyper-personalized offers.
  • Smart Cart delivers fully integrated, AI-powered cart customization unique to Shopify.

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Funding

Total Funding

$21.4M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Rebuy
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Remote Work Options

PTO

Flexible Vacation Policy

Parental Leave

Sick Policy

Amazing Benefits: 100% free health, dental, and insurance for you and your family

401(k) Retirement Plan

TFSA and RRSP retirement plans

3% contribution of your gross salary

Growth & Insights and Company News

Headcount

6 month growth

-7%

1 year growth

-5%

2 year growth

-3%
Stock Titan
May 8th, 2025
Fluent, Inc. and Rebuy Partner to Unlock Post-Purchase Advertising for Shopify Merchants

Fluent Inc. (NASDAQ: FLNT) and Rebuy Engine have announced a strategic partnership to launch Rebuy Ads powered by Fluent, a new post-purchase advertising solution for Shopify merchants.

TradingView
May 8th, 2025
Fluent, Inc. and Rebuy Partner to Unlock Post-Purchase Advertising for Shopify Merchants

The partnership leverages Fluent's AI-powered advertiser marketplace and extensive expertise in demand generation, and pairs that with Rebuy Engine's deep integration with the Shopify ecosystem and growing partner network.Rebuy Ads powered by Fluent is revenue-positive for merchants - no investment in new tools or services required.

Rebuy
Sep 26th, 2024
5 Questions with the artist behind the Ecommerce Tactics Deck

Last month, Rebuy, Inc. released the Ecommerce Tactics Deck, a curated deck of cards filled with proven ecommerce tips and tactics to help Shopify merchants grow revenue and retain customers.

Fondue
Sep 27th, 2023
How Duradry boosted revenue by 21% with Fondue

Around this same time, Duradry partnered with Rebuy, the smart cart and product recommendations solution.

Rebuy
Aug 23rd, 2023
Upgrade: Maximize Conversions with a Lighter, Faster Rebuy

To solve these challenges and embody its dedication to the ongoing journey of site speed enhancement, Rebuy, Inc. is excited to announce the following Rebuy Speed Enhancements for all merchants on Shopify and Shopify Plus.

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