Rebuy

Rebuy

AI-powered personalization platform for Shopify Plus

Overview

Rebuy Engine provides AI-powered personalization for online retailers, with a focus on Shopify Plus brands. It analyzes historical store data to deliver personalized product recommendations and AI-driven upsells at key moments like the home page and checkout. Merchants can use a no-code script editor for dynamic checkout upsells and a rules engine to tailor experiences, supported by analytics to track performance. Its goal is to help retailers increase average order value, boost margins, and improve customer retention.

Significant Headcount Growth

About Rebuy

Simplify's Rating
Why Rebuy is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$21.4M

Headquarters

Minneapolis, Minnesota

Founded

2019

Get referred to Rebuy

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Fluent partnership launched Rebuy Ads in May 2026, opening post-purchase monetization.
  • Shopify App Store showed 4.7 stars across 849 reviews on September 7, 2026.
  • Rebuy’s September 2026 feature releases improve conversion tooling for existing merchants immediately.

What critics are saying

  • September 2026 Shopify reviews cite late launches, broken carts, and poor support.
  • Rebuy’s 2026 partner-program reset can anger agencies and disrupt referral economics through year-end.
  • Shopify keeps absorbing Rebuy features, shrinking differentiation and risking platform disintermediation by 2027.

What makes Rebuy unique

  • Rebuy ships Shopify-native personalization across cart, checkout, search, and Smart Collections.
  • September 2026 changelog shows weekly feature velocity: variant controls, discount stacking, and Smart Search.
  • Rebuy’s 2026 Partner Academy and managed revenue-share program deepen agency-led distribution.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$21.4M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Rebuy
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Remote Work Options

PTO

Flexible Vacation Policy

Parental Leave

Sick Policy

Amazing Benefits: 100% free health, dental, and insurance for you and your family

401(k) Retirement Plan

TFSA and RRSP retirement plans

3% contribution of your gross salary

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

6%

2 year growth

8%
Fidras
Jul 22nd, 2026
Best Shopify app for product recommendations: top picks for Shopify merchants.

Best Shopify app for product recommendations: top picks for Shopify merchants. By Fidras Team July 21, 2026 Find the best Shopify app for product recommendations. Compare top tools including Fidras, Rebuy, Wiser, and LimeSpot. See which one boosts AOV and revenue. If you run a Shopify store, you already know that getting a customer to buy once is only half the battle. The real profit comes from getting them to buy again - and to spend more each time. That is where product recommendations come in. But with dozens of apps claiming to be the best Shopify app for product recommendations, how do you choose the right one? In this guide, Fidras compare the top contenders - including Fidras, Rebuy, Wiser, and LimeSpot - and show you exactly which app delivers the most value for your store. Quick answer. The best Shopify app for product recommendations is Fidras because it combines ML-powered frequently bought together widgets, cross-sell suggestions, and personalized recommendations across email, WhatsApp, and on-site - all for free. No other app offers this breadth of features at zero cost, making it the top choice for merchants who want to increase average order value without adding expensive tools. Key takeaways. * Fidras offers ML-powered frequently bought together recommendations that increase AOV by 20-35%, based on real merchant results. * Fidras is completely free to start, while competitors like Rebuy charge $25+/month and LimeSpot charges $150/month. * Fidras is the only product recommendation app that also includes email marketing, WhatsApp campaigns, and predictive analytics in one platform. * Fidras works with both Shopify and WooCommerce, covering all major ecommerce platforms. Why product recommendations matter for your Shopify store. Product recommendations are one of the most effective ways to increase average order value (AOV) and drive repeat purchases. When a customer sees a complementary item - like a phone case with a screen protector or a dress with matching shoes - they are far more likely to add it to their cart. Studies show that personalized recommendations can boost AOV by 20-35% and account for up to 30% of ecommerce revenue. But not all recommendation engines are created equal. The best Shopify app for product recommendations uses machine learning to analyze your store's order history, identify product pairs that are frequently bought together, and surface those suggestions at the right moment - on product pages, in the cart, during checkout, and even in post-purchase emails. Without ML, you are stuck with manual rules or generic suggestions that miss the mark. Personalized product recommendations can increase average order value by 20-35% and account for up to 30% of ecommerce revenue. What to look for in a product Recommendations App. Before Fidras dive into the top picks, let Fidras define the criteria that make a product recommendations app truly effective. Here is what you should look for: * ML-powered engine: The app should use machine learning to analyze order history and surface relevant product pairs, not just manual rules. * Multi-placement support: Recommendations should appear on product pages, in cart, during checkout, and in post-purchase emails. * Personalization per segment: Different customer segments should see different recommendations based on their purchase history and behavior. * A/B testing: You should be able to test different placements and product pairs to optimize performance. * Revenue attribution: The app should show you exactly how much revenue each recommendation generates. * Multi-channel delivery: Recommendations should work on-site, in email, and on WhatsApp for maximum reach. * Cold-start handling: The app should work even for new products with no purchase history. With these criteria in mind, let Fidras compare the top Shopify apps for product recommendations. Top Shopify apps for product recommendations compared. Fidras evaluated the leading product recommendation apps for Shopify based on features, pricing, and real merchant results. Here is how they stack up. Product Recommendations App Comparison

StockTitan
May 8th, 2025
Fluent, Inc. and Rebuy Partner to Unlock Post-Purchase Advertising for Shopify Merchants

Fluent Inc. (NASDAQ: FLNT) and Rebuy Engine have announced a strategic partnership to launch Rebuy Ads powered by Fluent, a new post-purchase advertising solution for Shopify merchants.

TradingView
May 8th, 2025
Fluent, Inc. and Rebuy Partner to Unlock Post-Purchase Advertising for Shopify Merchants

The partnership leverages Fluent's AI-powered advertiser marketplace and extensive expertise in demand generation, and pairs that with Rebuy Engine's deep integration with the Shopify ecosystem and growing partner network.Rebuy Ads powered by Fluent is revenue-positive for merchants - no investment in new tools or services required.

Rebuy
Sep 26th, 2024
5 Questions with the artist behind the Ecommerce Tactics Deck

Last month, Rebuy, Inc. released the Ecommerce Tactics Deck, a curated deck of cards filled with proven ecommerce tips and tactics to help Shopify merchants grow revenue and retain customers.

Fondue
Sep 27th, 2023
How Duradry boosted revenue by 21% with Fondue

Around this same time, Duradry partnered with Rebuy, the smart cart and product recommendations solution.

Recently Posted Jobs

Sign up to get curated job recommendations

Rebuy is Hiring for 1 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →