Overview

Recora develops tech-enabled heart-health care to support patients who have had cardiac events and those at risk. Its platform provides continuous, personalized care through tools, education, and access to a multidisciplinary care team, helping patients recover and improve heart health from home. Revenue comes from partnerships with health systems, health plans, and medical groups, using a subscription model to integrate Recora’s services into existing cardiac care programs. Compared with traditional cardiac rehab, Recora combines digital tools with clinical care coordination to extend outreach and engagement across the care continuum. The company aims to improve patient outcomes and access to cardiac care by combining technology with personalized, team-based support.

Simplify's Take

What believers are saying

• Only 15% of eligible cardiac patients complete traditional rehab, creating massive addressable market gap.
• Recent partnerships with WakeMed, Beth Israel Lahey Health, Mass General Brigham accelerate enterprise adoption.
• Post-program 24/7 chat and support groups enable long-term patient retention and recurring revenue opportunities.

What critics are saying

• Rebranding to Aviary Health erases Recora brand equity and confuses health system partners and patients.
• Competitor Omada Health dominates virtual cardiac rehab with larger scale and established Medicare contracts.
• No new capital raises since March 2022 Series A signals investor pullback and potential team downsizing.

What makes Recora unique

• Medicare-approved intensive cardiac rehab model, one of only three nationally approved programs.
• Recora Recovery Kit with provided equipment and tablets enables real-time monitoring and reduces patient friction.
• 38% hospital readmission reduction and 44% ED visit decrease demonstrate superior clinical outcomes versus traditional programs.

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Funding

Total Funding

$20M

Above

Industry Average

Funded Over

1 Rounds

$20,000,000

Series A

Mar 2022

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Above Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$15M

$20M

$30M