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RedCircle

Podcast monetization platform with ads

Overview

RedCircle is a podcast monetization platform that serves independent podcasters and content creators. It helps creators grow their audience and monetize content through tools for distribution, audience growth, and revenue generation via the RedCircle Ad Platform (RAP). RAP offers host-read and programmatic ads by connecting podcasters directly with brands, with RedCircle taking a commission on the deals. The company also offers premium listener subscriptions to access exclusive content. Its goal is to provide creators with straightforward ways to earn money and grow their audience by combining ad monetization with value-added content, while emphasizing inclusivity and diverse perspectives within its team.

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About RedCircle

Simplify's Rating
Why RedCircle is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEntertainment

Company Size

51-200

Company Stage

Series A

Total Funding

$9.5M

Headquarters

San Francisco, CA

Founded

2018

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What believers are saying

  • Audion partnership on January 2, 2026 expands European programmatic demand.
  • Mic Check on July 28, 2026 reduced host-read quality failures and compliance friction.
  • YouTube integration taps Edison Research's 37% weekly-podcast-consumer preference for YouTube.

What critics are saying

  • YouTube's podcast dominance shifts creators away from RedCircle-hosted monetization workflows.
  • Spotify, Apple Podcasts, and YouTube can disintermediate RedCircle's ad inventory and audience data.
  • Programmatic CPM compression and creator churn can erase RedCircle's 30% host-read take rate.

What makes RedCircle unique

  • RedCircle owns host-read and programmatic podcast monetization inside one workflow.
  • OpenRAP lets non-hosting podcasts tap RedCircle demand through VAST.
  • RedCircle launched YouTube publishing for Pro and Enterprise shows in August 2026.

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Funding

Total Funding

$9.5M

Below

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$6M
$8.2M
$15M
$30M

Benefits

  • Hybrid Work Options

Company News

RedCircle
Sep 18th, 2026
Your next subscriber is already on YouTube.

Your next subscriber is already on YouTube. YouTube is now the #1 place people say they go for podcasts. Edison Research found that 37% of weekly podcast consumers now name YouTube as the platform they use most to consume podcasts, up from 31% just two years ago, overtaking Spotify. For podcasters, YouTube is where you go to grow your audience and your revenue. At RedCircle RedCircle Technologies, Inc is watching the trends, RedCircle Technologies, Inc is looking at the data, and RedCircle Technologies, Inc is investing where RedCircle Technologies, Inc see growth and opportunities for its podcasters and its advertisers. That's why RedCircle Technologies, Inc is investing its time and resources into video. In early August, RedCircle Technologies, Inc launched the ability for hosted shows on Pro and Enterprise tiers to publish video versions of their podcasts directly to YouTube, without ever leaving RedCircle. With RedCircle's new YouTube integration and tools, you can: * Connect your channel with granular settings: Set your default video visibility, YouTube category, and a default playlist * Publish everywhere in one click: RedCircle and YouTube go live together. No separate export, no re-uploading, no second content calendar to manage. * Edit YouTube details anytime: Update your title, description, or publish date whenever you need to. * Skip video production entirely: Upload a video file during episode creation, or let RedCircle auto-generate a video from an audio-only episode. Publishing to YouTube puts your show in front of viewers who may never touch a podcast app, expanding your total addressable audience beyond the podcast ecosystem. YouTube crossed 1 billion monthly active podcast viewers in 2025, and in a December 2025 recap, it reported podcast viewers streamed over 700 million hours of podcasts on TV and living room devices in October 2025 alone. Reaching a new audience used to mean building a whole separate operation. Now it just means turning on a setting, without adding a second team, a second timeline, or a second workflow to your show. With RedCircle, expanding into Video is simple. This is just the first step for RedCircle and Video. Right now, YouTube is one of many video distribution points RedCircle Technologies, Inc is planning to help podcasters reach. As RedCircle Technologies, Inc continue on RedCircle Technologies, Inc'll focus on making the video ad buying experience just as easy and seamless as the rest of RedCircle. References:

RedCircle
Apr 17th, 2025
What We Learned at Podcast Movement: Evolutions 2025

What RedCircle Technologies, Inc learned at Podcast Movement: Evolutions 2025.

Podnews
Mar 21st, 2024
RedCircle's open host-read ad system

RedCircle RedCircle has launched OpenRAP, a scalable platform for host-read ads.

Podnews
Dec 7th, 2023
The company sending bills to podcast directories

Podcasting has become mature, and the economics have fundamentally shifted, he argues; and looks at the costs of making a big show.Three Uncanny Four RedCircle has launched a new vetting feature, allowing advertisers to send podcasters on the platform a questionnaire to discover which show is the right fit.RedCircle Get the free Podnews newsletter for more like this.Your emailPodnews Our privacy policy keeps your data safe.

Benzinga
Oct 18th, 2023
Will The Earnings Keep The Markets Higher?

Will The Earnings Keep The Markets Higher? Duration: 01:06:48PreMarket Prep podcast covers the breaking financial news and highlights of the day.PreMarket Prep#1 Morning Stock Show To Get You Ready For The Stock Market Open, PreMarket Gainers, Earnings This Week, Economic Data & More!Benzinga PreMarket Prep 8:00AM ET- 9:00AM ET👉premarket.benzinga.com/pre-market-show/Featured Guest(s):Craig Johnson, Managing Director, Chief Market Technician Piper SandlerCraig W. Johnson, CFA, CMT is a managing director and senior technical research analyst and directs Piper Sandler technical research group. Johnson joined Piper Sandler in 1995 as an analyst in the firm's private client research department. He offers frequent technical commentary on the broader market and individual stocks. Johnson earned his B.S. degree with an emphasis in finance and marketing and his M.B.A

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