Redpoint Global has launched Identity Studio, a Snowflake Native Application now available on Snowflake Marketplace. The tool resolves customer identities directly within a customer's Snowflake environment without requiring personally identifiable information to leave the platform. Unlike traditional identity tools that rely on third-party data graphs, Identity Studio matches first-party data where it lives, offering transparent and tunable matching logic. Key features include deterministic and probabilistic matching, match review capabilities, side-by-side experimentation on live data, and persistent identity keys that maintain stability as new data arrives. The application replaces custom identity code and SQL models, consolidating fragmented identity logic into a single governed system. It targets mid-market and enterprise organisations in financial services, healthcare, insurance, and hospitality sectors where identity precision is critical.