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Reddit operates as a global online platform of communities where users post, vote, and discuss content around shared interests. People create and participate in topic-based “subreddits,” and the platform’s upvote/downvote system determines what content rises to visibility. Content flows from user-generated posts, comments, and conversations, while the business model relies on advertising revenue, premium memberships, and virtual goods (Reddit Coins). The platform differentiates itself through its large, diverse communities and explicit voting mechanism that rewards engaging, relevant discussions and fosters authentic interactions. Reddit’s goal is to help people connect through open discussions across a wide range of topics, while monetizing the activity through ads, memberships, and digital goods.
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Founded
2005
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Reddit turns text posts into AI videos: how the test works. Reddit is testing AI-generated audio and video versions of selected text posts while keeping the original conversations intact. Image generated by ChatGPT/OpenAI Reddit is testing AI-narrated versions of selected text posts, with Read/Play controls that keep the original thread intact. Here's how the experiment works. Aug 18, 2026 We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details. Reddit is testing a new way to consume its text-heavy conversations: AI-generated audio and video versions of existing posts. The experiment uses synthetic voices to read posts and selected comments aloud while highlighting the corresponding text on screen. The feature became available on the web on August 17, with the iOS and Android rollout beginning August 18. Reddit says the test is limited to selected English-language posts in selected communities, and the company is manually choosing which posts are included. How Reddit's AI narration works. A "Read" view shows the original thread, while "Play" launches the narrated version. The original post and comments remain available, and users can still reply to the thread as usual. According to The Verge, the AI voice reads the post and selected comments while text is highlighted on screen. Reddit also labels the experience "Real conversation voiced by AI," making clear that the words came from human users even though the narration did not. One example involved an eight-year-old r/boardgames thread asking for road trip game recommendations. Reddit turned the post and responses into a roughly three-minute narrated video, showing that the experiment can reach well beyond newly published discussions. Reddit CEO Steve Huffman previewed the idea during the company's July earnings call, pointing to podcasts and other formats where people already read Reddit conversations aloud. The experiment fits into Reddit's changing relationship with AI search and content distribution as new formats reshape the value of user-generated discussions. What teams should watch as the test expands. The biggest unknown is selection. Reddit is manually choosing posts for the experiment, but it has not disclosed the criteria it uses or whether authors and commenters can opt out of having their words narrated by AI. Accuracy is another open question. The Verge noted that automated narration could mispronounce words or associate a comment with the wrong user. Neither Reddit nor the current reporting explains what correction process would apply if a narration gets something wrong. Those questions are relevant for community managers, support teams, and companies that monitor Reddit for product feedback or brand mentions. An older thread can now be repackaged into a new format without changing the underlying conversation, potentially giving past discussions a new audience. The experiment also comes as platforms tighten rules around AI content labeling, AI-generated video, and low-quality content. Reddit's approach is different because it is not generating the original conversation. It is generating the voice and presentation around it. Reddit has not announced how broadly the feature will expand. The next details to watch are which posts become eligible, whether users get opt-out controls, and how Reddit handles narration errors as the experiment grows. Also read: Anthropic faced scrutiny after shared Claude chats appeared in Google Search, exposing medical, corporate, and credential data.
Reddit tests AI audio and video posts as the platform chases its own story format. Reddit is testing AI-generated audio and video versions of text posts, and the move feels like the platform trying to reclaim a format that other social networks have been mining from it for years. The company is experimenting with tools that can turn posts and comments into audio and video experiences, according to Engadget. The Verge also reports that Reddit is exploring AI-made formats that could make long text threads easier to consume beyond the traditional feed. This is not coming from nowhere. For years, TikTok, YouTube Shorts and Instagram Reels have been full of narrated Reddit posts, often paired with game footage or simple visuals. Creators discovered that Reddit stories can travel well when turned into short audio-video content. Reddit now appears to be asking why that value should live mostly outside Reddit. The idea is simple. A long post or comment thread can become something a user listens to while commuting, cooking or scrolling casually. A video version can make text feel more native to the short-form feeds where younger users already spend time. AI makes that conversion cheaper and faster than hiring narrators or editors for each post. For Reddit, the business logic is clear. The company wants more engagement, more formats and more advertising surfaces. It also wants to make its massive text archive useful in a media environment increasingly shaped by video and audio. Written communities remain Reddit's core, but consumption habits are changing. There are risks. Reddit is built on community context, tone, sarcasm, moderation norms and user identity. Turning posts into AI audio or video could flatten that context or make sensitive threads feel like entertainment. A dramatic voiceover may work for a funny story, but it may be inappropriate for grief, trauma, legal advice or health discussions. There are also creator and consent questions. Reddit posts are written by users, not by Reddit's editorial staff. If the platform turns a user's words into a video or audio product, users will want to know how attribution works, whether they can opt out and whether AI narration changes the meaning of what they wrote. This fits a wider pattern. Platforms are using AI not only to generate new content, but to repackage existing content into more consumable forms. Techbooky recently wrote about Google's AI watermark debate, and Reddit's experiment sits in the same broader conversation: AI is changing not just creation, but presentation and trust. The move also matters because Reddit has become more aggressive about the value of its data. It has signed licensing deals with AI companies and pushed back against scraping. If its communities produce valuable stories and conversations, Reddit wants more control over how that material becomes media. The test may or may not become a mainstream feature, but the direction is clear. Text platforms are no longer comfortable staying text-only. Audio and video are where attention keeps moving, and AI gives platforms a cheap bridge from one format to another. Reddit's challenge will be making that bridge useful without making its communities feel harvested. Related reading. Follow TechBooky Follow TechBooky for more technology stories and newsroom updates. Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems. Search TechBooky Receive top tech news directly in your inbox. Freshly squeezed. August 2026 | M | T | W | T | F | S | S | | / | 1 | 2 | | 3 | 4 | 5 | 6 | 7 | 8 | 9 | | 10 | 11 | 12 | 13 | 14 | 15 | 16 | | 17 | 18 | 19 | 20 | 21 | 22 | 23 | | 24 | 25 | 26 | 27 | 28 | 29 | 30 | | 31 | / |
Reddit rolls out AI audio and video versions of posts. A limited Reddit test converts select text threads into narrated clips that keep the original posts intact and may boost discovery in search. Reddit is testing audio and video versions of text posts and comments on its apps and website, as part of what it called a limited experiment across select communities. The new formats let users listen to posts or watch them as short videos, while linking back to the original text threads, which Reddit said will remain unchanged. Reddit said the test affects a sample of posts in selected communities. The company did not say how it is choosing which posts to convert into audio or video. One early example is an eight-year-old post in the r/boardgames community asking for road trip game suggestions for adults. Reddit converted that thread into a three-minute video that narrates the original question and some top replies, with the post text shown on screen. Discover more Cloud Storage Business & Industrial The voices in that example appear to be AI-generated. Reddit said the experiment is intended to assess whether users find these post formats helpful. The company has also been adding more video tools elsewhere in the platform. In June, Reddit launched video comments, allowing users to post videos in comment threads that can then be viewed in a full-screen player. Chief Executive Steve Huffman referred to the effort during the company's earnings call last month. "There's an emerging content type elsewhere on the internet of basically podcasts where people read Reddit content, and so I think this version of like listened-to or spoken-Reddit can be really engaging as well," he said. An update dated Aug. 17, 2026 said the feature is rolling out on Reddit's website and apps. Starting with coding on Commodore 64 in elementary school moving to web programming in his teenage years, Aytun has been around technology for over 30 years, and he has been a tech journalist for over 20 years now. He worked in many major Turkish outlets (newspapers, magazines, TV channels and websites) and managed some. Besides journalism, he worked as a copywriter and PR manager (for Lenovo, HP and many international brands) in agencies. He founded his agency, Linkmedya in 2019 to execute his way of producing content. He is recently interested in AI, automation and MarTech. Machine Learning & Artificial Intelligence
Reddit is testing AI-generated videos that read text posts aloud. It's cutting out the podcaster middleman. on August 18, 2026 Credit: Mashable composite: Reddit Rolling out from Monday in web browsers, the feature hopes to capitalise on the popularity of videos that read Reddit posts aloud. The AI-generated videos will expand to iOS and Android on Tuesday. Though currently restricted to a few manually selected English-language posts in designated subreddits, Reddit plans to eventually broaden the trial further. "The experiment uses AI to create new audio and video formats and bring real human conversations to life, including multi-voice text-to-speech, captions, and visual template," a Reddit spokesperson said, confirming the test to Mashable. Fortunately, this test doesn't mean you'll be forced to ingest your favourite subreddits in video form. The original text posts and comments will still be available in their usual format, allowing you to choose whether to read or listen to the content. Credit: Mashable screenshot: Reddit Posts with this new feature available will have a toggle appear above them, allowing users to switch between "Read" and "Play." While "Read" displays the Reddit post and comments as normal, switching to "Play" produces a video in a TikTok-style portrait orientation. An AI-generated voice reads out both the post and select comments, displaying the text and lighting up words like a karaoke video, while a note below the video states that it is a "Real conversation voiced by AI." "We are testing whether these formats are useful and how Reddit can authentically scale these experiences, with the goal of understanding how different conversation formats can make Reddit more accessible and immersive in more moments," Reddit said in a statement. "Someone might want to listen to Reddit while exercising, walking, running errands, or watch written conversations come to life through video and audio." Credit: Mashable composite: Reddit This new AI-powered feature was previously mentioned during the company's Q2 earnings call in July, with CEO Steve Huffman noting the increasing popularity of videos and podcasts in which people read Reddit posts aloud. Though such clips are now common on video platforms like TikTok and YouTube, Reddit itself remains primarily text-based. Unsurprisingly, the social media platform now wants in on the action, aiming to use AI to cut out the middleman. "[W]e're working on... just a video Reddit experience, so letting users not just watch video on Reddit, but listen to posts, background listen to posts," Huffman said during the earnings call. "We see folks doing this off platform. There's an emerging content type elsewhere in the internet of basically, a podcast where people read Reddit content. And so I think this version of like, listened to - or spoken - Reddit can be really engaging as well." Reddit indicated an increased focus on video content in its Q2 shareholder letter, stating that it's working toward "reimagining how users and communities connect, share, and consume content through a modernized video experience." The company previously launched video comments in June, allowing users to record and upload short clips in response to posts. Reddit is also increasing the integration of AI into the platform, having expanded testing of its AI-powered moderation tools to all new subreddits earlier this month. Featured Video For You Keep Watching Girlbossification of AI Amanda Yeo Assistant Editor Amanda Yeo is an Assistant Editor at Mashable, covering entertainment, culture, tech, science, and social good. Based in Australia, she writes about everything from video games and K-pop to movies and gadgets.
Reddit New AI turns text posts into TikTok style videos. Reddit has started testing a new AI feature that turns some text posts into short audio and video clips. The early test began rolling out to a limited number of users this week. People can choose to read a post normally or switch to a spoken, video style version. The Reddit New AI feature shows how the platform is exploring new ways to present its text based content. In the new format, an AI generated voice reads the post aloud, along with some of the top comments. As the voice speaks, the related words appear on the screen and light up as they are read. A small note below the clip tells viewers that the voice was generated by AI. The original post and comments remain unchanged and are still available to read. Reddit's CEO first mentioned the idea during an investor call a few weeks ago. He pointed to how many people already listen to Reddit stories narrated on other platforms, calling the spoken format "really engaging." Reddit now wants to offer a similar experience directly on its own platform instead of losing that audience elsewhere. The Reddit new AI feature also follows a trend that has become popular across video platforms. Creators have been taking Reddit stories and turning them into narrated videos, often using unrelated footage such as gaming clips or cooking videos in the background. These videos can attract large audiences outside Reddit. A Reddit spokesperson described the feature as an early and limited experiment. The company is using the test to learn whether users find the new format useful or enjoyable. Reddit also wants to make sure the experience fits the tone and culture of its communities. For now, the test is limited to select English language posts and is available to some users across the web, iOS and Android apps. Reddit is still mainly known as a text based platform, but it is now exploring more video content. The new move shows how Reddit is trying to add video without losing what makes it different. Its new AI feature brings a TikTok style audio and video experience to the platform. Reddit New AI feature will grow in short form video while keeping its text based roots. For now, Reddit has not announced a wider release date for the feature. The company will use feedback from the test to determine how it develops the experience in the future. If users respond positively, Reddit could expand the audio and video format to more posts and users.
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Industries
Data & Analytics
Consumer Software
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2005
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