R

Redfin

Tech-enabled real estate brokerage and services

Overview

Redfin is a technology-powered real estate company that helps people buy, sell, and rent homes in the United States, offering brokerage, iBuying, rentals, lending, title insurance, and renovations. It combines online tools and an agent network to streamline transactions: sellers list with lower commissions, buyers use online search and data, and Redfin may purchase homes directly through iBuying, while it bundles services in one ecosystem. Unlike traditional brokerages that rely on third-party partners and high commissions, Redfin provides lower seller fees and in-house services across the entire transaction. Its goal is to make real estate transactions faster, cheaper, and more transparent through technology and a broad service set in the U.S.

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About Redfin

Simplify's Rating
Why Redfin is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareFinancial ServicesReal Estate

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Seattle, Washington

Founded

2006

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Simplify's Take

What believers are saying

  • August 24, 2026 FTC settlement restores Redfin’s standalone rentals business and revenue optionality.
  • August 31, 2026 CEO Alessio Sanfilippo brings AI, analytics, and product discipline.
  • August 17, 2026 Winnie partnership deepens family search engagement and differentiates listings browsing.

What critics are saying

  • September 24, 2026 breach exposed Social Security numbers and financial data; trust erodes immediately.
  • FTC forced Redfin to restart rentals within six months; Zillow remains a powerful rival.
  • Rocket’s ownership and CEO turnover risk culture loss, integration delays, and broker defections.

What makes Redfin unique

  • Redfin combines Rocket mortgage, brokerage, closing, and servicing after July 2025 integration.
  • Redfin’s search stacks MLS listings with climate, school, weather, and childcare data.
  • Redfin still owns the most-visited U.S. real-estate brokerage website, powering national consumer traffic.

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Funding

Total Funding

$706.4M

Above

Industry Average

Funded Over

12 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

Fertility Treatment Support

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
Real Estate News
Sep 25th, 2026
Redfin Reports Data Breach to Massachusetts Regulators.

Redfin Reports Data Breach to Massachusetts Regulators. Redfin has reported a data breach affecting Massachusetts residents. A report based on the regulatory filing says sensitive personal information may have been exposed, but the national scope remains unknown. Continue Reading Redfin Reports Data Breach to Massachusetts Regulators Summary. Redfin has reported a data breach affecting Massachusetts residents. A report based on the regulatory filing says 55 state residents were identified and sensitive personal information may have been exposed; WRE News has not independently verified those details from the underlying notice, and no national total has been established. Redfin Corporation has reported a data breach affecting Massachusetts residents, according to a state breach-notification record and a report based on the filing. The incident was reported to the Massachusetts Office of Consumer Affairs and Business Regulation on Sept. 24. Claim Depot, which published details from the notice, reported that 55 Massachusetts residents were identified and that information potentially exposed included Social Security numbers, financial-account information and driver's-license numbers. WRE News was able to verify Massachusetts' breach-reporting framework and the existence of the Redfin regulatory record, but the state's document server did not allow WRE to retrieve the underlying Redfin notice for an independent line-by-line review Friday. The specific count and categories of affected information are therefore attributed to the report based on that filing rather than presented as independently established by WRE. 55 is not a national victim count. The distinction matters. Under Massachusetts breach-notification requirements, an entity's regulatory notice must state the number of Massachusetts residents affected at the time of notification and identify the type of personal information compromised. The state's breach-reporting program says companies are legally required to report incidents affecting Massachusetts residents' private data. That means the reported figure of 55 should not be read as the nationwide scope of the Redfin incident. WRE News found no authoritative disclosure establishing a national total. Claim Depot also reported that Redfin is offering affected individuals two years of identity-protection services through IDX, with enrollment available through Dec. 23. WRE has not independently verified those terms from the underlying consumer notice. Massachusetts says companies must provide affected residents with free credit monitoring when Social Security numbers of Massachusetts residents are compromised. The state's guidance says the monitoring period must be at least 18 months for covered entities other than consumer reporting agencies. What remains unknown. Publicly available information reviewed by WRE did not establish when the unauthorized access began, when it ended, when Redfin discovered the incident or how many people may have been affected outside Massachusetts. WRE also found no evidence that the incident disrupted Redfin's brokerage operations, website or other customer-facing services. WRE did not locate a public statement from Redfin or parent company Rocket Companies addressing the incident as of publication. Redfin's privacy policy describes the company's handling and security of personal information but does not provide details about this incident. Redfin is part of Rocket Companies and operates a national residential brokerage and real estate search platform. The reported breach is significant because the categories of information described in the Massachusetts-related report can be used in identity theft and financial fraud if obtained by an unauthorized party. WRE News will update this report if Redfin, Rocket Companies or regulators provide additional information establishing the cause, timeline or broader scope of the incident. WRE NEWS - READER SUPPORT Help support the news that keeps you ahead. If WRE News brings value to your day, consider supporting the reporting that keeps its industry informed.

Rankiteo
Sep 24th, 2026
Redfin Corp.: Redfin Data Breach Exposes Social Security numbers.

Redfin Corp.: Redfin Data Breach Exposes Social Security numbers. Redfin Data Breach Exposes Sensitive Consumer Information Redfin Corp., a Seattle-based real estate technology company, has reported a data breach that may have compromised the personal information of consumers. The company, which operates a leading U.S. real estate brokerage platform offering home search, mortgage, and settlement services, disclosed the incident to the Massachusetts Office of Consumer Affairs and Business Regulation on September 24, 2026, identifying 55 affected Massachusetts residents. The breach involved unauthorized third-party access to sensitive data, though the exact timeline of the intrusion remains undisclosed. Exposed information includes Social Security numbers, financial account details, and driver's license numbers data that could facilitate identity theft or fraudulent account openings. In response, Redfin is providing affected individuals with two years of free identity protection services through IDX. Those notified can enroll by December 23, 2026, using a unique code via the IDX enrollment page or a QR code in their notification letter. Support is available at 1-888-204-3205 (Monday-Friday, 9 a.m.-9 p.m. ET). The full scope of the breach and its impact on other users is still under investigation. "id": "red1790375257", "linkid": "redfin", "type": "Breach", "date": "9/2026", "severity": "85", "impact": "4", "explanation": "Attack with significant impact with customers data leaks" {'affected_entities': [{'customers_affected': '55 (Massachusetts residents ' 'only, full scope under ' 'investigation)', 'industry': 'Real Estate, Technology', 'location': 'Seattle, Washington, USA', 'name': 'Redfin Corp.', 'type': 'Real estate technology company'}], 'customer_advisories': 'Two years of free identity protection services ' 'through IDX, enrollment deadline: December 23, 2026. ' 'Support contact: 1-888-204-3205 (Monday-Friday, 9 ' 'a.m.-9 p.m. ET).', 'data_breach': {'number_of_records_exposed': '55 (Massachusetts residents ' 'only, full scope under ' 'investigation)', 'personally_identifiable_information': 'Social Security ' 'numbers, driver's ' 'license numbers', 'sensitivity_of_data': 'High', 'type_of_data_compromised': 'Personal Identifiable ' 'Information (PII), Financial ' 'Data'}, 'date_publicly_disclosed': '2026-09-24', 'description': 'Redfin Corp., a Seattle-based real estate technology company, ' 'reported a data breach that may have compromised the personal ' 'information of consumers. The breach involved unauthorized ' 'third-party access to sensitive data, including Social ' 'Security numbers, financial account details, and driver's ' 'license numbers.', 'impact': {'data_compromised': 'Social Security numbers, financial account ' 'details, driver's license numbers', 'identity_theft_risk': 'High', 'payment_information_risk': 'High'}, 'investigation_status': 'Ongoing', 'references': [{'source': 'Massachusetts Office of Consumer Affairs and ' 'Business Regulation'}], 'regulatory_compliance': {'regulatory_notifications': 'Massachusetts Office ' 'of Consumer Affairs ' 'and Business ' 'Regulation'}, 'response': {'communication_strategy': 'Notification letters with QR codes, ' 'enrollment page for identity ' 'protection services', 'third_party_assistance': 'IDX (identity protection services)'}, 'threat_actor': 'Unauthorized third-party', 'title': 'Redfin Data Breach Exposes Sensitive Consumer Information', 'type': 'Data Breach'} Published by Kiteworks Urges Immediate Shutdown of MFT Servers Over Zero-Day Threat Kiteworks, a provider of secure managed file transfer (MFT) solutions,... Sep 25, 2026 Cybersecurity Roundup: Major Threats, Vulnerabilities, and Industry Shifts This week's cybersecurity landscape saw high-profile feuds, novel attack techniques, and... Sep 25, 2026 Kiteworks Urges Customers to Shut Down Systems Amid Imminent Cyberattack Threat Kiteworks, a technology firm specializing in secure file transfers... Sep 25, 2026

RISMedia
Aug 31st, 2026
Rocket Companies names former Meta exec new CEO at Redfin.

Rocket Companies names former Meta exec new CEO at Redfin. Alessio Sanfilippo brings more than two decades of product, data and AI experience to Redfin, which has been busy "aligning" with Zillow and settling a lawsuit filed by the FTC. Reading Time: 2 mins read Rocket Companies, which bought Redfin last year, announced Aug. 31 that Alessio Sanfilippo has been named CEO of Redfin, effective immediately. Sanfilippo joins Redfin from Meta, where he served as vice president of Insights for Reality Labs. The appointment comes after Redfin's bombastic Founder and CEO Glenn Kelman departed the company back in January, and later took a role outside the industry. Sanfilippo takes over as the portal transitions to align with Rocket's larger mortgage and housing conglomerate, and amid broad industry disruption and reorganization. "I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer," said Varun Krishna, CEO of Rocket Companies, in a statement. "He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience." Reality Labs is Meta's virtual reality company, focused on both hardware and software and creator of the Oculus Rift headset, as well as the Ray-Ban Meta glasses, which allow users to film and view video from their sunglasses. Rocket Companies acquired Redfin in July 2025, bringing together home search, real estate brokerage, mortgage origination closing and servicing capabilities. Rocket laid off 2% of its staff following the acquisition. The FTC soon after filed suit against Zillow and Redfin over an alleged illegal anti-competitive agreement made between the two portals (struck before the acquisition). But just last week the FTC announced that Zillow has agreed to roll back much of its $100 million partnership with Redfin in the rental listing market. Redfin will be required to restart its rental business within six months, according to the FTC, and "amend" other aspects of the agreement, but will still syndicate Zillow's listings. Sanfilippo brings more than 20 years of experience across product, data, analytics and technology. At Meta's Reality Labs, he led global teams across data science, data engineering and user research and helped build and grow the market for Meta's AI-enabled wearable glasses. He previously led data and user research for WhatsApp, where his work helped shape the product's U.S. growth strategy as it expanded to more than 100 million monthly active users in the country. Prior to Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks and helping shape product vision and go-to-market strategy. He previously held leadership roles at SAP, GoSeek, Hotwire and United Airlines. Sanfilippo also joins Redfin as a longtime customer, according to Rocket. He acknowledged that he has used the product for more than a decade and through multiple home purchases.

PR Newswire
Aug 31st, 2026
Former Meta and Intuit executive Alessio Sanfilippo named Redfin CEO

Rocket Companies has named Alessio Sanfilippo as chief executive officer of Redfin, effective immediately. Sanfilippo joins from Meta, where he served as vice president of insights for Reality Labs. He brings over 20 years of experience in product, data, analytics and technology. At Meta's Reality Labs, he led global teams and helped build the market for AI-enabled wearable glasses. He previously led data and user research for WhatsApp during its US expansion to over 100 million monthly active users. Before Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across TurboTax and QuickBooks. He also held leadership roles at SAP, GoSeek, Hotwire and United Airlines. Rocket Companies acquired Redfin in July 2025, combining home search, brokerage, mortgage origination, closing and servicing capabilities.

Yahoo Finance
Aug 26th, 2026
Redfin's FTC settlement lifts rental ad restrictions, reshaping Rocket's revenue path to $13.9B by 2029

Redfin has resolved a Federal Trade Commission investigation into its rental-listing agreement with Zillow, allowing it to restart its own rental advertising business whilst maintaining the partnership through 2030. The settlement removes previous competitive restrictions, enabling Redfin to rebuild rental advertising operations alongside receiving Zillow listings and payments. The development adds revenue optionality for Rocket Companies, which owns Redfin. However, near-term risks around housing affordability and mortgage volumes remain central to the investment case. Rocket recently appointed Sarah Watterson as an independent director, bringing real estate and mortgage servicing experience. Analysts project revenue of $13.9 billion and earnings of $2.9 billion by 2029, with fair value estimates ranging from $14.18 to $19.02 per share. The rental flexibility could challenge more pessimistic forecasts that assume slower 7.5% annual revenue growth.

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