Reflex

Reflex

Connects retail brands with on-demand staff

About Reflex

Simplify's Rating
Why Reflex is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

Seed

Total Funding

$7.5M

Headquarters

Austin, Texas

Founded

2021

Overview

Reflex connects retail brands with on-demand retail staff, known as "retail superheroes." The platform allows retail workers to create their own schedules and choose when they want to work, providing them with valuable experience in various retail environments. This flexibility helps enhance their resumes. For retail businesses, Reflex addresses staffing challenges, such as last-minute callouts, enabling store managers to concentrate on their operations rather than recruitment. The company likely operates on a commission-based model, earning revenue by charging businesses for staffing services. Reflex's goal is to streamline the staffing process in the retail industry while offering flexible work opportunities for retail workers.

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Simplify's Take

What believers are saying

  • Increased demand for flexible work arrangements boosts Reflex's market reach.
  • AI-driven tools can optimize Reflex's worker-job matching, improving efficiency.
  • Retailers' need for seasonal staffing aligns with Reflex's on-demand model.

What critics are saying

  • Competition from platforms like Wonolo and Shiftgig may impact Reflex's market share.
  • Economic downturns could decrease demand for retail staff, affecting Reflex's business model.
  • Changes in labor laws could increase operational costs for Reflex.

What makes Reflex unique

  • Reflex offers flexible work schedules for retail workers, enhancing their job satisfaction.
  • The platform connects retail brands with on-demand staff, solving last-minute staffing challenges.
  • Reflex's commission-based model ensures consistent revenue from retail businesses.

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Funding

Total Funding

$7.5M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$4.5M
Reflex

Benefits

Company Equity

Health Insurance

Unlimited Paid Time Off

Hybrid Work Options

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 2%

2 year growth

↑ 2%
Yahoo
Jun 17th, 2022
Reflex Closes $4.5M Seed Funding Round to Connect Retailers to the Flex Economy

AUSTIN, Texas, June 08, 2022--Reflex, the online marketplace that helps brands find and connect with retail superheroes on-demand, today emerged from stealth and announced its $4.5 million oversubscribed seed funding round. Indicator Ventures led the round, with additional investment from Sugar Capital and Red Swan Ventures.

Finsmes
Jun 8th, 2022
Reflex Raises $4.5M in Seed Funding

Reflex, an Austin, Texas-based online marketplace that helps brands find and connect with retail workers on-demand, raised $4.5m in seed funding

VC News Daily
Jun 8th, 2022
Reflex Closes $4.5M Seed Funding

AUSTIN, TX, Reflex, an online marketplace, announced its $4.5 million oversubscribed seed funding round led by Indicator Ventures.

Business Wire
Jun 8th, 2022
Reflex Closes $4.5M Seed Funding Round To Connect Retailers To The Flex Economy

AUSTIN, Texas--(BUSINESS WIRE)-- #Reflex--Reflex, the online marketplace that helps brands find and connect with retail superheroes on-demand, today emerged from stealth and announced its $4.5 million oversubscribed seed funding round. Indicator Ventures led the round, with additional investment from Sugar Capital and Red Swan Ventures. The latest round brings the total raised to $5.95 million after Reflex raised an initial $1.45 million pre-seed round in 2021. All previous investors participated in the

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