Overview

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and reduces costs, allowing for competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, sustainable choices accessible to environmentally conscious consumers.

Simplify's Take

What believers are saying

• Increased consumer interest in sustainable fashion boosts Reformation's market potential.
• Partnership with Element Logic enhances supply chain efficiency and supports growth.
• Expansion into new markets like Vancouver and Bellevue Square increases brand visibility.

What critics are saying

• Increased competition from other sustainable brands may dilute Reformation's market share.
• Rapid store expansion could strain resources and operational efficiency.
• New product lines like pyjamas may not resonate with core customers, risking overstock.

What makes Reformation unique

• Reformation designs limited-edition collections reflecting latest fashion trends within weeks.
• The company uses sustainable fabrics and green practices to reduce environmental impact.
• Reformation's direct-to-consumer model controls costs and enhances customer experience.

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Funding

Total Funding

$37M

Below

Industry Average

Funded Over

2 Rounds

$25,000,000

Series B

Dec 2017

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$25M

$30M

$45M

$65M

$100M

View all funding stages