Overview

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with fashion trends. Reformation operates both online and through physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and reduces costs, allowing for competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, sustainable choices accessible to environmentally conscious consumers.

Simplify's Take

What believers are saying

• Partnership with Poshmark expands reach to second-hand and sustainable fashion audiences.
• Collaboration with Element Logic enhances inventory management through automation.
• Digital transformation with Centric Software streamlines internal processes for growth.

What critics are saying

• Increased competition from other sustainable fashion brands may dilute market share.
• Rapid store expansion could strain resources and lead to operational inefficiencies.
• Partnership with Element Logic may face implementation challenges, disrupting supply chain operations.

What makes Reformation unique

• Reformation uses sustainable fabrics and green practices in its supply chain.
• The company offers limited-edition collections reflecting the latest fashion trends quickly.
• Reformation's direct-to-consumer model allows for competitive pricing and brand control.

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Funding

Total Funding

$37M

Below

Industry Average

Funded Over

2 Rounds

$25,000,000

Series B

Dec 2017

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$25M

$30M

$45M

$65M

$100M

View all funding stages