Reformation

Reformation

Sustainable fashion brand offering eco-friendly clothing

About Reformation

Simplify's Rating
Why Reformation is rated
B-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Goods

Company Size

501-1,000

Company Stage

Series B

Total Funding

$36M

Headquarters

Vernon, California

Founded

2009

Overview

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. The goal of Reformation is to clean up the fashion industry by making sustainable choices accessible and appealing to environmentally conscious consumers.

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Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Element Logic enhances operational efficiency through advanced automation.
  • Digital transformation with Centric Software improves supply chain transparency and efficiency.
  • Expansion into Bellevue Square increases brand visibility and market reach.

What critics are saying

  • Fast fashion brands adopting sustainability could dilute Reformation's unique selling proposition.
  • Rapid store expansion may strain resources and lead to operational inefficiencies.
  • High-profile collaborations may not resonate with all target audience segments.

What makes Reformation unique

  • Reformation uses sustainable fabrics and vintage garments to reduce environmental impact.
  • The company controls costs by cutting out the middleman and selling directly to consumers.
  • Reformation's quick design-to-market process keeps it aligned with the latest fashion trends.

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Funding

Total Funding

$36M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

↑ 24%

1 year growth

↑ 24%

2 year growth

↑ 24%
Faith Alone
Jan 15th, 2025
Did You Know That Believer's Baptism Was a Capital Crime during the Reformation?

Did you know that during the Reformation, millions of people were tortured and, if they refused to recant, were put to death for their Christian beliefs and practices?

Poshmark
Nov 8th, 2024
Poshmark x Reformation

Poshmark is thrilled to partner with Reformation, a brand on a mission to bring sustainable fashion to everyone.

Downtown Bellevue
Sep 26th, 2024
Clothing Retailer, Reformation, to Open First Eastside Location

Women's clothing retailer Reformation is set to open a new store at Bellevue Square.

PR Newswire
Aug 27th, 2024
Reformation Selects Element Logic For New Autostore Project

LOS ANGELES, Aug. 27, 2024 /PRNewswire/ -- Element Logic, a leading provider of material handling systems and innovative automation solutions, is proud to announce a partnership with sustainable fashion brand Reformation .Reformation is known for its vintage-inspired apparel and dedication to sustainability, with commitments to become Climate Positive by 2025 and Circular by 2030. The launch of this project will support the brand's growth as it continues to deliver on its mission to bring sustainable fashion to everyone and serve its growing customer base."We are thrilled to partner with Reformation on this groundbreaking project," Krish Nathan, CEO - Americas at Element Logic, said. "Our collaboration putting this project together exemplifies our commitment to customer satisfaction and our desire to find the right solution for each of our customers. This project highlights the synergy between innovative technology and sustainable practices, and we are proud to support Reformation's growth."Reformation turned to Element Logic for support during this next phase of expanding the business and its value proposition."This relationship marks another milestone on our journey to scale Reformation and realize our mission," Ivan Tchakarov, Chief Operating Officer at Reformation, said. "We're looking forward to leveraging Element Logic's extensive experience to ensure a seamless and successful implementation.""A standout feature of this project is our eManager software, which can seamlessly merge with Reformation's existing WMS," Nathan said

PRWeb
Jun 21st, 2024
Reformation Joins Forces With Centric Software For Digital Transformation

Centric has an easily configurable system that suits our needs. Post thisThe company decided to pursue full digitization of internal processes to support its ongoing growth trajectory and future scale. After an extensive assessment of Product Lifecycle Management (PLM) vendors, Reformation chose Centric Software as their innovation partner. Reformation will implement Centric PLM including the Visual PLM Assortment Board, part of the Centric Visual Boards family of next-generation visual collaboration tools."Centric has an easily configurable system that suits our needs," says Linh Ha, Product Manager at Reformation. "Seeing how all the information on our raw materials, sustainability and finished products could be in one place and speak to each other was a real 'aha' moment. PLM allows us to easily track every element of a product back through the supply chain and manage vendor certifications and audits

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