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Relay Commerce
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Acquires, grows e-commerce SaaS software portfolios
Relay Commerce
Work Here?
Acquires, grows e-commerce SaaS software portfolios
Overview
Relay Commerce buys and operates e-commerce SaaS tools, focusing on established apps that serve merchants on Shopify, BigCommerce, and Wix. After acquisition, it invests in people, processes, and product development to accelerate growth across its portfolio. Its software stack includes email marketing automation, user-generated content management, on-page conversion optimization, and retention analytics powered by a centralized customer data platform. The company differentiates itself by building an ecosystem of interconnected tools to simplify the marketing tech stack and drive revenue for tens of thousands of merchants worldwide.
About Relay Commerce
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Seed
Total Funding
$7.8M
Headquarters
New York City, New York
Founded
2021
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Simplify's Take
What believers are saying
- Relay acquired Smartrr in February 2025, expanding subscriptions and loyalty.
- Relay announced SavedBy in November 2025, adding package protection and post-purchase revenue.
- The 2025 $27 million fundraise gives Relay dry powder for more acquisitions.
What critics are saying
- Shopify removed the Relay dropshipper app from its App Store in 2025.
- Relay’s roll-up strategy depends on integrating Smartrr and SavedBy without customer churn.
- A failed acquisition integration or stale products would trap Relay in shrinking, low-multiple software.
What makes Relay Commerce unique
- Relay Commerce’s 2025 portfolio spans Fomo, SmartrMail, Flockler, Peel, Relo, and BookThatApp.
- Relay drove over $1 billion incremental GMV for more than 35,000 merchants.
- Relay’s 2025 $27 million fundraise supports acquiring complementary e-commerce SaaS tools.
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Funding
Total Funding
$7.8M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Paid Holidays
Parental Leave
Home Office Stipend
Employee Referral Bonus
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 4%2 year growth
↑ 6%Investors doubt Brewdog founder's shares pledge for new beer brand - BBC. The Growing Crypto API Market: Trends, Insights, and Forecast to 2035 NASSCOM Communitysource Smartrr Acquired by Relay Commerce, Marking a New Chapter in E-commerce Innovation Retail Divesource What the RED Academy Bankruptcy Means for Digital Marketing Education in Canada Marketing News Canadasource
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Relay Commerce has acquired SavedBy, a company specializing in package protection and post-purchase customer engagement for Shopify merchants. This acquisition allows Relay to integrate package protection into its offerings, enhancing post-purchase trust and reducing delivery issues. SavedBy's technology helps manage package risks, saving merchants time and increasing brand trust. Relay plans to expand SavedBy’s technology to its merchant base, strengthening post-purchase experiences and customer retention.
Relay raises $35M for U.K. AI-based ecommerce delivery service.
It's a twist on the e-commerce aggregator trend
There are no jobs for Relay Commerce right now.
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About Relay Commerce
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Seed
Total Funding
$7.8M
Headquarters
New York City, New York
Founded
2021
There are no jobs for Relay Commerce right now.
Find jobs on Simplify and start your career today