Overview

ReLi operates a social, data-driven C2C clothing rental marketplace that lets people earn by sharing clothes and save by renting, reducing fashion’s CO2 footprint. It matches owners with renters using behavioral insights, demand prediction, and data intelligence to optimize item availability and visibility. The model blends a transaction-based C2C marketplace with brand partnerships, offering brands a service subscription plus transaction revenue to outsource rental operations and expand inventory. The goal is to expand globally and lead the shift from ownership to access, building a circular fashion economy with measurable environmental and economic impact.