Overview
ReLi is a social, data-driven C2C clothing rental platform that helps people earn by sharing clothes, save by renting, and cut fashion’s CO2 footprint. The service connects owners with renters, using behavioral insights, demand prediction, and data to optimize item availability and matching, with future live tracking of garment impact. It differentiates itself by a true social C2C marketplace backed by analytics and a dual revenue model that combines brand partnerships (subscription plus transaction revenue) with a growing user base. Its goal is to expand globally and lead the shift from owning fashion to accessing it, advancing a circular economy with measurable environmental and economic benefits.
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Simplify's take
What believers are saying
- ReLi's site updated September 21, 2025 still markets Scandinavia's largest clothing rental platform.
- ReLi keeps Oslo showroom open with pickup, styling, and deliveries, supporting conversion and retention.
- ReLi reported 2-3x year-over-year growth and 350 unique renters across top dresses.
What critics are saying
- Stavanger showroom closed December 14, 2024, signaling operational contraction outside Oslo.
- ReLi's website says more than 2000 customers, far below category-defining scale.
- Tise's acquisition by eBay in 2024 raises competition for circular commerce attention and talent.
What makes Reli unique
- ReLi founded in 2020 by Rebecca Sjølie and Lisa Ribesen, combining fashion and sustainability expertise.
- ReLi runs Norway's clothing rental platform with online booking and Oslo showroom pickup, delivery.
- ReLi mixes consumer rental with brand services, creating recurring revenue beyond one-off marketplace fees.
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